Small-town market profile · Missouri
Sikeston, MO area market data
How the Sikeston area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 49,978
- −0.3% since 2020
- Households
- 19,809
- Median household income
- $59,476
- Median home value
- $143,300
- Jobs located here
- 18,301
- Highest market score
- 72
- Gyms, studios and classes, #38 of 535 scored small-town markets
A site report maps the competitors on map listings around any address in the Sikeston area by name and distance, and the households and spending within reach. Or open the report at the center of the Sikeston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Sikeston area has an estimated 49,978 people and 19,809 households. Population estimates show the Sikeston area declined 0.3% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Sikeston area is $59,476, 26% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Sikeston area runs highest on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and lowest on child care and other personal services (55).
Of the business types scored in the Sikeston area, gyms and studios (72), chiropractors (67) and gyms (66) have the highest Groundwork market scores. For gyms and studios, that ranks #38 of 535 scored small-town markets.
The Sikeston area takes in 2 counties: Scott County and Mississippi County. Against the U.S., map listings per household run highest for funeral homes (3.6 times the U.S. rate) and lowest for real estate businesses (55% below the U.S. rate).
All 56 business types in the Sikeston area
Highest Groundwork market score first. Each score compares the Sikeston area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gyms, studios and classes | 72 | #38 of 535 | 14 | 7.1 | $974K | 147 | 3 |
| Chiropractors | 67 | #74 of 426 | 7 | 3.5 | $3.5M | 148 | Under 3 |
| Gyms | 66 | #78 of 506 | 10 | 5.0 | $1.4M | 105 | 3 |
| Dentists and orthodontists | 66 | #109 of 526 | 13 | 6.6 | $1.9M | 194 | 12 |
| Salons, barbers and spas | 61 | #137 of 538 | 65 | 32.8 | $263K | 124 | 7 |
| Hair salons | 60 | #150 of 538 | 34 | 17.2 | $504K | 117 | 6 |
| Physical therapy | 57 | #155 of 400 | 9 | 4.5 | $2.8M | 115 | 6 |
| Landscaping and lawn care | 56 | #145 of 399 | 5 | 2.5 | $4.3M | 148 | 14 |
| Nail salons | 55 | #162 of 387 | 7 | 3.5 | $2.4M | 146 | Under 3 |
| Auto repair shops | 55 | #226 of 538 | 51 | 25.7 | $405K | 91 | 17 |
| Fast food and sandwich shops | 55 | #228 of 537 | 21 | 10.6 | $3.2M | 103 | 35 |
| Barbershops | 54 | #165 of 377 | 7 | 3.5 | $2.4M | 130 | Under 3 |
| Optometrists and eye care | 54 | #168 of 400 | 6 | 3.0 | $4.1M | 132 | 6 |
| Doctors, dentists and clinics | 54 | #230 of 538 | 113 | 57.0 | $219K | 144 | 58 |
| HVAC and plumbing | 51 | #215 of 476 | 8 | 4.0 | $5.9M | 124 | 16 |
| Coffee shops and cafes | 51 | #253 of 529 | 13 | 6.6 | $5.1M | 138 | 12 |
| Primary care and pediatrics | 50 | #232 of 458 | 11 | 5.6 | $2.3M | 127 | 34 |
| Real estate agents and brokers | 49 | #271 of 533 | 28 | 14.1 | Index only | 164 | 6 |
| Real estate | 49 | #277 of 536 | 34 | 17.2 | Index only | 170 | 13 |
| Restaurants and cafes | 47 | #288 of 538 | 176 | 88.8 | $376K | 101 | 85 |
| Pet grooming and boarding | 46 | #226 of 387 | 9 | 4.5 | $1.6M | 62 | 3 |
| Home repair trades | 46 | #308 of 526 | 18 | 9.1 | $2.6M | 108 | 31 |
| Clothing, shoes and laundry | 46 | #310 of 536 | 48 | 24.2 | $717K | 81 | 7 |
| Pet businesses | 44 | #344 of 527 | 25 | 12.6 | $572K | 65 | 6 |
| Veterinarians | 43 | #251 of 398 | 10 | 5.0 | $1.4M | 53 | 3 |
| Tire shops | 43 | #270 of 431 | 9 | 4.5 | $2.3M | 92 | 7 |
| Clothing and shoe stores | 43 | #335 of 536 | 39 | 19.7 | $882K | 69 | 7 |
| Gas stations | 43 | #341 of 536 | 29 | 14.6 | $1.8M | 77 | 27 |
| Spas and skin care | 42 | #346 of 504 | 16 | 8.1 | $1.1M | 122 | Under 3 |
| Auto repair and car care | 41 | #369 of 538 | 102 | 51.5 | $203K | 75 | 30 |
| Collision repair and body shops | 40 | #269 of 387 | 8 | 4.0 | $2.6M | 84 | 9 |
| Sit-down restaurants | 40 | #374 of 538 | 104 | 52.5 | $637K | 96 | 36 |
| Car washes and detailing | 38 | #323 of 441 | 15 | 7.6 | $1.4M | 55 | 3 |
| Lawn, cleaning and pest control | 38 | #346 of 481 | 13 | 6.6 | $1.7M | 99 | 25 |
| Roofing and gutters | 37 | #213 of 288 | 6 | 3.0 | $7.9M | 93 | Under 3 |
| Convenience stores | 35 | #417 of 529 | 31 | 15.6 | $3.5M | 45 | 5 |
| Grocery stores | 34 | #400 of 506 | 16 | 8.1 | $6.9M | 74 | 10 |
| Pizza | 32 | #449 of 520 | 26 | 13.1 | $2.5M | 50 | 35 |
| Bakeries and dessert shops | 31 | #440 of 507 | 20 | 10.1 | $3.3M | 80 | 12 |
| Grocery and convenience stores | 29 | #458 of 538 | 55 | 27.8 | $2M | 59 | 15 |
| Pest control | 18 | #80 of 85 | 7 | 3.5 | $3.1M | 30 | 4 |
| Child care and preschools | 18 | #430 of 454 | 17 | 8.6 | $371K | 37 | 14 |
| Insurance agencies | 18 | #505 of 537 | 44 | 22.2 | $737K | 59 | 25 |
| Funeral homes | 16 | #352 of 365 | 15 | 7.6 | $193K | 28 | 12 |
| Electricians | Not scored | Not scored | 4 | 2.0 | $11.8M | 98 | 15 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.0 | $3.4M | 169 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.5 | Index only | 214 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.5 | $4.8M | 105 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.0 | $17.2M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.0 | $17.2M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.0 | Index only | Too few | 4 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.5 | $21.6M | Too few | 7 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $20.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Sikeston area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.7M | $1,044 | 109 |
| Gasoline and other fuels | $53.4M | $2,694 | 104 |
| Food away from home | $66.2M | $3,342 | 82 |
| Groceries | $109.8M | $5,542 | 88 |
| Personal care products and services | $17.1M | $864 | 86 |
| Child care and other personal services | $6.3M | $318 | 55 |
| Memberships, classes and admissions | $13.6M | $689 | 70 |
| Medical and dental services | $24.8M | $1,251 | 97 |
| Pets | $14.3M | $722 | 79 |
| Clothing, shoes and related services | $34.4M | $1,737 | 85 |
| Vehicle insurance | $32.4M | $1,637 | 84 |
| Home repairs, maintenance and insurance | $47.2M | $2,383 | 79 |
| Lawn care, cleaning and other household services | $21.6M | $1,091 | 77 |
| Rent and homeowner costs | $250.5M | $12,644 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Sikeston area
- Population, 2025 estimate
- 49,978−0.3% since 2020
- Households
- 19,809
- Median age
- 40.7
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 832 sq. mi.
- People per square mile
- 60
- Median household income
- $59,476
- Average household income
- $77,543
- Median home value
- $143,300
- Jobs located here
- 18,301
- Daytime population
- 47,099Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sikeston area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Sikeston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Sikeston area 2
- Scott County, MO37,933 people
- Mississippi County, MO11,902 people
Other markets based in Missouri 12
- St. Louis, MO-IL metro area2,810,850 people
- Kansas City, MO-KS metro area2,218,142 people
- Springfield, MO metro area486,785 people
- Columbia, MO metro area215,014 people
- Joplin, MO-KS metro area203,626 people
- Jefferson City, MO metro area150,437 people
- St. Joseph, MO-KS metro area120,012 people
- Cape Girardeau, MO-IL metro area98,169 people
- Farmington, MO area66,999 people
- Branson, MO area56,529 people
- Warrensburg, MO area54,732 people
- Fort Leonard Wood, MO area53,894 people
Questions
How fast is the Sikeston, MO area growing?
Population estimates put the Sikeston area at 49,978 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 19,809 households.
How much do households in the Sikeston, MO area spend?
Households in the Sikeston area spend about $250.5M a year on rent and homeowner costs, $109.8M on groceries and $66.2M on food away from home. Set against the U.S., households in the Sikeston area spend the most on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and the least on child care and other personal services (55).
Which business types have the highest market scores in the Sikeston, MO area?
The highest Groundwork market scores in the Sikeston area are for gyms and studios (72), chiropractors (67) and gyms (66). The Sikeston area ranks #38 of 535 scored small-town markets for gyms and studios.
How does the Sikeston, MO area compare with the U.S.?
The median household income in the Sikeston area is $59,476 a year, 26% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $143,300, against $332,700 for the U.S. For its number of households, the Sikeston area has the most map listings, relative to the U.S., for funeral homes (3.6 times the U.S. rate) and the fewest for real estate businesses (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in the Sikeston area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sikeston area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in the Sikeston area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sikeston area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.