Small-town market profile · Missouri
Warrensburg, MO area market data
How the Warrensburg area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 56,670
- +4.9% since 2020
- Households
- 21,087
- Median household income
- $67,272
- +21.7% vs. 2015–2019, before inflation
- Median home value
- $235,700
- Jobs located here
- 15,260
- Highest market score
- 89
- Auto repair and car care, #4 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Warrensburg area by name and distance, and the households and spending within reach. Or open the report at the center of the Warrensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Warrensburg area has an estimated 56,670 people and 21,087 households. Population estimates show the Warrensburg area grew 4.9% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in the Warrensburg area is $67,272, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.7%, before inflation.
Relative to the U.S., household spending in the Warrensburg area runs highest on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and lowest on child care and other personal services (57).
Of the business types scored in the Warrensburg area, auto repair and car care businesses (89), auto repair shops (87) and grocery and convenience stores (86) have the highest Groundwork market scores. For auto repair and car care businesses, that ranks #4 of 538 scored small-town markets.
The Warrensburg area is made up of one county, Johnson County. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (44% above the U.S. rate) and lowest for medical and dental practices (46% below the U.S. rate).
All 56 business types in the Warrensburg area
Highest Groundwork market score first. Each score compares the Warrensburg area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair and car care | 89 | #4 of 538 | 71 | 33.7 | $340K | 126 | 23 |
| Auto repair shops | 87 | #7 of 538 | 41 | 19.4 | $588K | 132 | 16 |
| Grocery and convenience stores | 86 | #6 of 538 | 31 | 14.7 | $3.9M | 116 | 7 |
| Grocery stores | 86 | #12 of 506 | 9 | 4.3 | $13.6M | 146 | 5 |
| Car washes and detailing | 84 | #9 of 441 | 7 | 3.3 | $3.4M | 137 | 3 |
| Primary care and pediatrics | 84 | #15 of 458 | 8 | 3.8 | $3.5M | 196 | 17 |
| Doctors, dentists and clinics | 82 | #19 of 538 | 97 | 46.0 | $288K | 189 | 44 |
| Collision repair and body shops | 81 | #16 of 387 | 8 | 3.8 | $3M | 98 | 3 |
| Convenience stores | 81 | #19 of 529 | 14 | 6.6 | $8.7M | 111 | Under 3 |
| Dentists and orthodontists | 80 | #24 of 526 | 18 | 8.5 | $1.6M | 158 | 9 |
| Restaurants and cafes | 80 | #30 of 538 | 180 | 85.4 | $418K | 113 | 69 |
| Tire shops | 79 | #28 of 431 | 9 | 4.3 | $2.7M | 107 | Under 3 |
| Gas stations | 78 | #38 of 536 | 29 | 13.8 | $2.1M | 90 | 19 |
| Sit-down restaurants | 77 | #33 of 538 | 91 | 43.2 | $826K | 125 | 30 |
| Martial arts and dance studios | 76 | #23 of 378 | 6 | 2.8 | $2.6M | 129 | Under 3 |
| Hair salons | 76 | #25 of 538 | 37 | 17.5 | $525K | 122 | 7 |
| Veterinarians | 76 | #27 of 398 | 6 | 2.8 | $2.7M | 99 | 5 |
| Bakeries and dessert shops | 73 | #40 of 507 | 14 | 6.6 | $5.4M | 130 | Under 3 |
| Clothing, shoes and laundry | 73 | #81 of 536 | 30 | 14.2 | $1.3M | 145 | 10 |
| Chiropractors | 69 | #61 of 426 | 11 | 5.2 | $2.5M | 106 | 6 |
| Physical therapy | 69 | #61 of 400 | 8 | 3.8 | $3.5M | 145 | 9 |
| Coffee shops and cafes | 68 | #75 of 529 | 18 | 8.5 | $4.2M | 113 | Under 3 |
| Clothing and shoe stores | 67 | #122 of 536 | 26 | 12.3 | $1.5M | 116 | 10 |
| Electricians | 66 | #48 of 295 | 5 | 2.4 | $10.7M | 89 | 13 |
| Optometrists and eye care | 65 | #86 of 400 | 12 | 5.7 | $2.3M | 74 | 3 |
| Spas and skin care | 65 | #104 of 504 | 17 | 8.1 | $1.1M | 130 | Under 3 |
| Gyms, studios and classes | 62 | #133 of 535 | 28 | 13.3 | $560K | 85 | 4 |
| Fast food and sandwich shops | 61 | #172 of 537 | 31 | 14.7 | $2.4M | 80 | 36 |
| Salons, barbers and spas | 60 | #152 of 538 | 75 | 35.6 | $259K | 122 | 17 |
| Mortgage brokers and lenders | 59 | #53 of 177 | 5 | 2.4 | Index only | 143 | Under 3 |
| Nail salons | 58 | #139 of 387 | 9 | 4.3 | $2.2M | 129 | 5 |
| Home repair trades | 58 | #165 of 526 | 23 | 10.9 | $2.3M | 96 | 35 |
| Pizza | 57 | #183 of 520 | 22 | 10.4 | $3.4M | 67 | 36 |
| Lawn, cleaning and pest control | 56 | #180 of 481 | 14 | 6.6 | $1.7M | 103 | 25 |
| Pet businesses | 56 | #200 of 527 | 26 | 12.3 | $620K | 71 | 10 |
| Landscaping and lawn care | 55 | #156 of 399 | 9 | 4.3 | $2.7M | 92 | 18 |
| Insurance agencies | 53 | #238 of 537 | 28 | 13.3 | $1.4M | 108 | 21 |
| Gyms | 52 | #240 of 506 | 21 | 10.0 | $746K | 57 | 4 |
| Property management | 51 | #89 of 180 | 6 | 2.8 | Index only | 84 | 7 |
| Barbershops | 51 | #196 of 377 | 11 | 5.2 | $1.8M | 94 | 4 |
| HVAC and plumbing | 48 | #258 of 476 | 14 | 6.6 | $3.8M | 80 | 22 |
| Pet grooming and boarding | 47 | #223 of 387 | 11 | 5.2 | $1.5M | 58 | 5 |
| Real estate agents and brokers | 43 | #354 of 533 | 40 | 19.0 | Index only | 128 | 15 |
| Funeral homes | 42 | #226 of 365 | 7 | 3.3 | $344K | 51 | Under 3 |
| Real estate | 41 | #379 of 536 | 52 | 24.7 | Index only | 124 | 27 |
| Child care and preschools | 36 | #348 of 454 | 14 | 6.6 | $500K | 50 | 15 |
| Pet stores | Not scored | Not scored | 4 | 1.9 | $4M | 89 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 1.9 | $13.4M | 158 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.4 | $8.1M | 126 | 7 |
| Pest control | Not scored | Not scored | 2 | 0.9 | $12.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $38.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.5 | $38.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $24.1M | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $15.7M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Warrensburg area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24.1M | $1,144 | 119 |
| Gasoline and other fuels | $62.2M | $2,950 | 114 |
| Food away from home | $75.2M | $3,566 | 88 |
| Groceries | $122M | $5,787 | 92 |
| Personal care products and services | $19.4M | $921 | 92 |
| Child care and other personal services | $7M | $332 | 57 |
| Memberships, classes and admissions | $15.7M | $743 | 76 |
| Medical and dental services | $28M | $1,326 | 103 |
| Pets | $16.1M | $765 | 84 |
| Clothing, shoes and related services | $38.2M | $1,812 | 88 |
| Vehicle insurance | $38.1M | $1,805 | 92 |
| Home repairs, maintenance and insurance | $53.4M | $2,533 | 84 |
| Lawn care, cleaning and other household services | $24.3M | $1,150 | 81 |
| Rent and homeowner costs | $278.8M | $13,221 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Warrensburg area
- Population, 2025 estimate
- 56,670+4.9% since 2020
- Households
- 21,087
- Median age
- 34.4
- Homes lived in by their owners
- 64%
- Vehicles per household
- 2.0
- Land area
- 829 sq. mi.
- People per square mile
- 66
- Median household income
- $67,272+21.7% vs. 2015–2019, before inflation
- Average household income
- $83,022
- Median home value
- $235,700
- Jobs located here
- 15,260
- Daytime population
- 47,747Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Warrensburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Warrensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Warrensburg area 1
- Johnson County, MO54,732 people
Other markets based in Missouri 12
- St. Louis, MO-IL metro area2,810,850 people
- Kansas City, MO-KS metro area2,218,142 people
- Springfield, MO metro area486,785 people
- Columbia, MO metro area215,014 people
- Joplin, MO-KS metro area203,626 people
- Jefferson City, MO metro area150,437 people
- St. Joseph, MO-KS metro area120,012 people
- Cape Girardeau, MO-IL metro area98,169 people
- Farmington, MO area66,999 people
- Branson, MO area56,529 people
- Fort Leonard Wood, MO area53,894 people
- Sikeston, MO area49,835 people
Questions
How fast is the Warrensburg, MO area growing?
Population estimates put the Warrensburg area at 56,670 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 21,087 households. Median household income rose 21.7% from the 2015–2019 survey, before inflation.
How much do households in the Warrensburg, MO area spend?
Households in the Warrensburg area spend about $278.8M a year on rent and homeowner costs, $122M on groceries and $75.2M on food away from home. Set against the U.S., households in the Warrensburg area spend the most on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and the least on child care and other personal services (57).
Which business types have the highest market scores in the Warrensburg, MO area?
The highest Groundwork market scores in the Warrensburg area are for auto repair and car care businesses (89), auto repair shops (87) and grocery and convenience stores (86). The Warrensburg area ranks #4 of 538 scored small-town markets for auto repair and car care businesses.
How does the Warrensburg, MO area compare with the U.S.?
The median household income in the Warrensburg area is $67,272 a year, 17% below the U.S. median of $80,734. The population rose 4.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $235,700, against $332,700 for the U.S. For its number of households, the Warrensburg area has the most map listings, relative to the U.S., for pet grooming and boarding businesses (44% above the U.S. rate) and the fewest for medical and dental practices (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in the Warrensburg area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Warrensburg area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in the Warrensburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Warrensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.