Metro area profile · Missouri
Kansas City, MO-KS metro area market data
How the Kansas City metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 2,270,682
- +3.4% since 2020
- Households
- 895,368
- Median household income
- $83,460
- +25.3% vs. 2015–2019, before inflation
- Median home value
- $287,300
- Jobs located here
- 1,123,972
- Highest market score
- 80
- Grocery and convenience stores, #19 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Kansas City metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Kansas City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Kansas City metro area has an estimated 2,270,682 people and 895,368 households. Between 2020 and 2025, the population of the Kansas City metro area grew 3.4%, in step with the U.S. (+3.1%). Median household income in the Kansas City metro area is $83,460, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.3%, before inflation.
Relative to the U.S., household spending in the Kansas City metro area runs highest on medical and dental services (an index of 117, where 100 is the U.S. average) and lowest on child care and other personal services (81).
Of the business types scored in the Kansas City metro area, grocery and convenience stores (80), convenience stores (79) and auto repair shops (78) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #19 of 387 scored metro areas.
The Kansas City metro area takes in 14 counties: Jackson County, MO; Johnson County, KS; Clay County, MO; Wyandotte County, KS; and 10 more. Against the U.S., map listings per household run highest for chiropractors (63% above the U.S. rate) and lowest for convenience stores (27% below the U.S. rate).
All 56 business types in the Kansas City metro area
Highest Groundwork market score first. Each score compares the Kansas City metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 80 | #19 of 387 | 1,235 | 13.8 | $4.6M | 134 | 398 |
| Convenience stores | 79 | #23 of 387 | 520 | 5.8 | $10.8M | 137 | 99 |
| Auto repair shops | 78 | #19 of 387 | 1,657 | 18.5 | $590K | 133 | 820 |
| Auto repair and car care | 77 | #21 of 387 | 2,918 | 32.6 | $335K | 125 | 1,202 |
| Restaurants and cafes | 75 | #38 of 387 | 8,641 | 96.5 | $432K | 117 | 3,747 |
| Grocery stores | 74 | #41 of 387 | 453 | 5.1 | $12.4M | 134 | 299 |
| Sit-down restaurants | 72 | #38 of 387 | 4,654 | 52.0 | $803K | 121 | 1,539 |
| Collision repair and body shops | 70 | #57 of 381 | 224 | 2.5 | $4.4M | 142 | 229 |
| Bakeries and dessert shops | 69 | #47 of 387 | 746 | 8.3 | $5M | 121 | 512 |
| Optometrists and eye care | 69 | #58 of 386 | 367 | 4.1 | $3.7M | 117 | 150 |
| Laundromats | 69 | #72 of 364 | 113 | 1.3 | $16.7M | 134 | 53 |
| Fast food and sandwich shops | 69 | #77 of 387 | 1,191 | 13.3 | $3.1M | 103 | 1,696 |
| Hair salons | 68 | #43 of 387 | 1,905 | 21.3 | $496K | 115 | 504 |
| Primary care and pediatrics | 68 | #70 of 387 | 642 | 7.2 | $2.1M | 118 | 1,174 |
| Pizza | 68 | #75 of 387 | 687 | 7.7 | $5.4M | 107 | 1,696 |
| Tire shops | 68 | #81 of 386 | 299 | 3.3 | $3.3M | 131 | 137 |
| Electricians | 67 | #61 of 383 | 185 | 2.1 | $14M | 117 | 519 |
| Pet grooming and boarding | 67 | #64 of 386 | 275 | 3.1 | $3M | 117 | 176 |
| Clothing and shoe stores | 66 | #86 of 387 | 1,300 | 14.5 | $1.5M | 114 | 635 |
| Clothing, shoes and laundry | 66 | #89 of 387 | 1,808 | 20.2 | $1M | 119 | 776 |
| Oil change and quick lube | 65 | #66 of 290 | 64 | 0.7 | $15.3M | 111 | 67 |
| Urgent care and walk-in clinics | 64 | #43 of 197 | 49 | 0.5 | $27.5M | 112 | 76 |
| Car washes and detailing | 64 | #89 of 387 | 367 | 4.1 | $2.7M | 106 | 147 |
| Physical therapy | 63 | #98 of 386 | 461 | 5.1 | $2.9M | 122 | 428 |
| Dentists and orthodontists | 63 | #101 of 387 | 1,139 | 12.7 | $1.2M | 120 | 878 |
| Doctors, dentists and clinics | 62 | #104 of 387 | 8,323 | 93.0 | $162K | 106 | 3,129 |
| Gyms | 61 | #94 of 387 | 692 | 7.7 | $1.3M | 101 | 288 |
| Pet businesses | 61 | #106 of 387 | 917 | 10.2 | $892K | 102 | 508 |
| Salons, barbers and spas | 60 | #85 of 387 | 3,940 | 44.0 | $240K | 113 | 1,061 |
| Coffee shops and cafes | 60 | #113 of 387 | 955 | 10.7 | $3.9M | 106 | 481 |
| Pet stores | 60 | #121 of 382 | 167 | 1.9 | $4.9M | 108 | 74 |
| HVAC and plumbing | 59 | #124 of 387 | 595 | 6.6 | $4.4M | 92 | 662 |
| Gyms, studios and classes | 58 | #112 of 387 | 1,343 | 15.0 | $679K | 103 | 557 |
| Dry cleaners | 57 | #105 of 272 | 101 | 1.1 | $18.7M | 119 | 88 |
| Spas and skin care | 57 | #124 of 387 | 987 | 11.0 | $958K | 109 | 205 |
| Nail salons | 57 | #129 of 387 | 456 | 5.1 | $2.1M | 124 | 256 |
| Gas stations | 57 | #151 of 387 | 983 | 11.0 | $2.5M | 104 | 666 |
| Yoga, Pilates and fitness studios | 56 | #115 of 347 | 211 | 2.4 | $4.3M | 106 | 288 |
| Martial arts and dance studios | 56 | #130 of 387 | 440 | 4.9 | $2.1M | 103 | 269 |
| Home repair trades | 55 | #154 of 387 | 1,216 | 13.6 | $2.1M | 88 | 1,385 |
| Barbershops | 52 | #180 of 387 | 499 | 5.6 | $1.9M | 100 | 68 |
| Funeral homes | 51 | #166 of 377 | 163 | 1.8 | $704K | 104 | 98 |
| Veterinarians | 51 | #191 of 384 | 338 | 3.8 | $2.4M | 89 | 258 |
| Home inspectors | 49 | #131 of 243 | 59 | 0.7 | Index only | 85 | 56 |
| Landscaping and lawn care | 47 | #205 of 385 | 524 | 5.9 | $2.2M | 76 | 840 |
| Property management | 47 | #213 of 374 | 243 | 2.7 | Index only | 98 | 452 |
| Child care and preschools | 47 | #223 of 387 | 539 | 6.0 | $778K | 78 | 479 |
| Pest control | 46 | #199 of 345 | 143 | 1.6 | $8.2M | 80 | 111 |
| Roofing and gutters | 43 | #257 of 381 | 436 | 4.9 | $5.9M | 70 | 204 |
| Lawn, cleaning and pest control | 42 | #246 of 387 | 887 | 9.9 | $1.3M | 79 | 1,520 |
| Chiropractors | 41 | #260 of 386 | 785 | 8.8 | $1.7M | 72 | 423 |
| House cleaning | 40 | #269 of 375 | 220 | 2.5 | $5.3M | 83 | 569 |
| Real estate agents and brokers | 35 | #338 of 387 | 2,777 | 31.0 | Index only | 87 | 1,265 |
| Real estate | 35 | #341 of 387 | 3,564 | 39.8 | Index only | 86 | 2,189 |
| Mortgage brokers and lenders | 33 | #338 of 373 | 485 | 5.4 | Index only | 70 | 174 |
| Insurance agencies | 21 | #363 of 387 | 1,801 | 20.1 | $815K | 65 | 1,244 |
Household spending in the Kansas City metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $977.8M | $1,092 | 114 |
| Gasoline and other fuels | $2.4B | $2,715 | 105 |
| Food away from home | $3.7B | $4,174 | 103 |
| Groceries | $5.6B | $6,279 | 99 |
| Personal care products and services | $945.2M | $1,056 | 105 |
| Child care and other personal services | $419.6M | $469 | 81 |
| Memberships, classes and admissions | $911.8M | $1,018 | 104 |
| Medical and dental services | $1.3B | $1,504 | 117 |
| Pets | $818.4M | $914 | 101 |
| Clothing, shoes and related services | $1.9B | $2,110 | 103 |
| Vehicle insurance | $1.5B | $1,639 | 84 |
| Home repairs, maintenance and insurance | $2.6B | $2,894 | 96 |
| Lawn care, cleaning and other household services | $1.2B | $1,310 | 93 |
| Rent and homeowner costs | $13.2B | $14,760 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Kansas City metro area
- Population, 2025 estimate
- 2,270,682+3.4% since 2020
- Households
- 895,368
- Median age
- 39.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 7,257 sq. mi.
- People per square mile
- 306
- Median household income
- $83,460+25.3% vs. 2015–2019, before inflation
- Average household income
- $111,261
- Median home value
- $287,300
- Jobs located here
- 1,123,972
- Daytime population
- 2,247,861Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kansas City metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Kansas City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Kansas City metro area 14
- Jackson County, MO719,976 people
- Johnson County, KS620,631 people
- Clay County, MO258,122 people
- Wyandotte County, KS167,654 people
- Cass County, MO110,773 people
- Platte County, MO110,371 people
- Leavenworth County, KS83,123 people
- Miami County, KS34,938 people
- Lafayette County, MO33,115 people
- Ray County, MO23,145 people
- Clinton County, MO21,414 people
- Bates County, MO16,186 people
- Linn County, KS9,767 people
- Caldwell County, MO8,927 people
Other markets based in Missouri 12
- St. Louis, MO-IL metro area2,810,850 people
- Springfield, MO metro area486,785 people
- Columbia, MO metro area215,014 people
- Joplin, MO-KS metro area203,626 people
- Jefferson City, MO metro area150,437 people
- St. Joseph, MO-KS metro area120,012 people
- Cape Girardeau, MO-IL metro area98,169 people
- Farmington, MO area66,999 people
- Branson, MO area56,529 people
- Warrensburg, MO area54,732 people
- Fort Leonard Wood, MO area53,894 people
- Sikeston, MO area49,835 people
Questions
How fast is the Kansas City, MO-KS metro area growing?
Population estimates put the Kansas City metro area at 2,270,682 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 895,368 households. Median household income rose 25.3% from the 2015–2019 survey, before inflation.
How much do households in the Kansas City, MO-KS metro area spend?
Households in the Kansas City metro area spend about $13.2B a year on rent and homeowner costs, $5.6B on groceries and $3.7B on food away from home. Set against the U.S., households in the Kansas City metro area spend the most on medical and dental services (an index of 117, where 100 is the U.S. average) and the least on child care and other personal services (81).
Which business types have the highest market scores in the Kansas City, MO-KS metro area?
The highest Groundwork market scores in the Kansas City metro area are for grocery and convenience stores (80), convenience stores (79) and auto repair shops (78). The Kansas City metro area ranks #19 of 387 scored metro areas for grocery and convenience stores.
How does the Kansas City, MO-KS metro area compare with the U.S.?
The median household income in the Kansas City metro area is $83,460 a year, 3% above the U.S. median of $80,734. The population rose 3.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $287,300, against $332,700 for the U.S. For its number of households, the Kansas City metro area has the most map listings, relative to the U.S., for chiropractors (63% above the U.S. rate) and the fewest for convenience stores (27% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Kansas City metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kansas City metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in the Kansas City metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kansas City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.