Small-town market profile · Missouri
Branson, MO area market data
Population, household spending and competition for 56 business types in the Branson area, each scored against other small-town markets.
- Population, 2025
- 57,001
- +1.7% since 2020
- Households
- 22,788
- Median household income
- $56,497
- +22.7% vs. 2015–2019, before inflation
- Median home value
- $218,800
- Jobs located here
- 27,574
- Highest market score
- 81
- Funeral homes, #26 of 365 scored small-town markets
A site report maps the competitors on map listings around any address in the Branson area by name and distance, and the households and spending within reach. Or open the report at the center of the Branson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 57,001 people live in the Branson area, in 22,788 households. Population estimates show the Branson area grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in the Branson area is $56,497 a year, 30% below the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Branson area spend the most on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and the least on child care and other personal services (54).
The highest Groundwork market scores in the Branson area are for funeral homes (81), physical therapy clinics (78) and car washes and detailers (70). The Branson area ranks #26 of 365 scored small-town markets for funeral homes.
The Branson area is made up of one county, Taney County. For its number of households, the Branson area has the most map listings, relative to the U.S., for clothing and shoe stores (3.6 times the U.S. rate) and the fewest for dentists and orthodontists (26% below the U.S. rate).
All 56 business types in the Branson area
Highest Groundwork market score first. Each score compares the Branson area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 81 | #26 of 365 | 7 | 3.1 | $544K | 80 | 3 |
| Physical therapy | 78 | #26 of 400 | 8 | 3.5 | $3.5M | 147 | 3 |
| Car washes and detailing | 70 | #73 of 441 | 9 | 3.9 | $2.7M | 106 | 3 |
| Child care and preschools | 65 | #114 of 454 | 7 | 3.1 | $1M | 102 | 6 |
| Dentists and orthodontists | 65 | #121 of 526 | 22 | 9.7 | $1.3M | 131 | 10 |
| Convenience stores | 65 | #131 of 529 | 20 | 8.8 | $6.3M | 80 | 3 |
| Collision repair and body shops | 61 | #110 of 387 | 7 | 3.1 | $3.4M | 111 | 8 |
| Veterinarians | 59 | #131 of 398 | 7 | 3.1 | $2.3M | 86 | 6 |
| Nail salons | 59 | #134 of 387 | 8 | 3.5 | $2.5M | 148 | 4 |
| Auto repair and car care | 59 | #189 of 538 | 93 | 40.8 | $257K | 96 | 35 |
| Laundromats | 56 | #54 of 150 | 5 | 2.2 | $8M | 64 | Under 3 |
| Barbershops | 56 | #156 of 377 | 9 | 3.9 | $2.2M | 116 | Under 3 |
| Pet grooming and boarding | 55 | #159 of 387 | 10 | 4.4 | $1.6M | 65 | 3 |
| Auto repair shops | 55 | #227 of 538 | 60 | 26.3 | $399K | 90 | 24 |
| Electricians | 51 | #149 of 295 | 6 | 2.6 | $9.2M | 77 | 16 |
| Optometrists and eye care | 51 | #202 of 400 | 11 | 4.8 | $2.6M | 82 | Under 3 |
| Gyms | 51 | #247 of 506 | 18 | 7.9 | $881K | 68 | 4 |
| Grocery and convenience stores | 50 | #284 of 538 | 53 | 23.3 | $2.4M | 70 | 13 |
| Doctors, dentists and clinics | 49 | #281 of 538 | 180 | 79.0 | $157K | 103 | 57 |
| Pet businesses | 49 | #287 of 527 | 22 | 9.7 | $747K | 85 | 13 |
| Primary care and pediatrics | 48 | #253 of 458 | 18 | 7.9 | $1.6M | 88 | 31 |
| Roofing and gutters | 47 | #160 of 288 | 7 | 3.1 | $7.9M | 94 | Under 3 |
| Grocery stores | 46 | #304 of 506 | 17 | 7.5 | $7.4M | 80 | 10 |
| Tire shops | 45 | #257 of 431 | 14 | 6.1 | $1.7M | 68 | 6 |
| Landscaping and lawn care | 44 | #239 of 399 | 8 | 3.5 | $3.1M | 107 | 28 |
| Hair salons | 39 | #393 of 538 | 56 | 24.6 | $352K | 82 | 11 |
| Martial arts and dance studios | 36 | #297 of 378 | 17 | 7.5 | $933K | 46 | 4 |
| Insurance agencies | 36 | #391 of 537 | 37 | 16.2 | $1M | 81 | 22 |
| Gyms, studios and classes | 36 | #429 of 535 | 38 | 16.7 | $417K | 63 | 8 |
| Gas stations | 34 | #432 of 536 | 56 | 24.6 | $1.1M | 46 | 30 |
| House cleaning | 33 | #116 of 142 | 5 | 2.2 | $5M | 78 | 33 |
| Chiropractors | 33 | #357 of 426 | 22 | 9.7 | $1.3M | 54 | 10 |
| Pest control | 32 | #69 of 85 | 5 | 2.2 | $5M | 49 | 5 |
| Mortgage brokers and lenders | 31 | #153 of 177 | 14 | 6.1 | Index only | 53 | 3 |
| Salons, barbers and spas | 30 | #484 of 538 | 108 | 47.4 | $183K | 86 | 26 |
| Lawn, cleaning and pest control | 28 | #439 of 481 | 18 | 7.9 | $1.4M | 83 | 66 |
| Spas and skin care | 24 | #471 of 504 | 33 | 14.5 | $598K | 68 | 10 |
| Home repair trades | 24 | #509 of 526 | 47 | 20.6 | $1.2M | 49 | 47 |
| Fast food and sandwich shops | 23 | #483 of 537 | 53 | 23.3 | $1.4M | 47 | 56 |
| Clothing and shoe stores | 23 | #489 of 536 | 133 | 58.4 | $299K | 24 | 89 |
| Clothing, shoes and laundry | 23 | #493 of 536 | 160 | 70.2 | $249K | 28 | 89 |
| Pizza | 22 | #504 of 520 | 50 | 21.9 | $1.5M | 30 | 56 |
| Bakeries and dessert shops | 20 | #496 of 507 | 62 | 27.2 | $1.2M | 30 | 35 |
| Restaurants and cafes | 20 | #520 of 538 | 556 | 244.0 | $136K | 37 | 191 |
| Coffee shops and cafes | 20 | #520 of 529 | 55 | 24.1 | $1.4M | 37 | 35 |
| Sit-down restaurants | 20 | #525 of 538 | 302 | 132.5 | $251K | 38 | 96 |
| HVAC and plumbing | 19 | #472 of 476 | 34 | 14.9 | $1.6M | 34 | 31 |
| Property management | 16 | #180 of 180 | 15 | 6.6 | Index only | 35 | 27 |
| Real estate agents and brokers | 16 | #533 of 533 | 143 | 62.8 | Index only | 37 | 105 |
| Real estate | 16 | #536 of 536 | 180 | 79.0 | Index only | 37 | 147 |
| Home inspectors | Not scored | Not scored | 8 | 3.5 | Index only | 14 | 3 |
| Pet stores | Not scored | Not scored | 4 | 1.8 | $4.1M | 91 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 1.8 | $7.1M | 29 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.3 | $5.3M | 130 | 4 |
| Dry cleaners | Not scored | Not scored | 2 | 0.9 | $19.9M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.9 | $12M | Too few | Under 3 |
Household spending in the Branson area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $23.9M | $1,050 | 110 |
| Gasoline and other fuels | $61.8M | $2,713 | 105 |
| Food away from home | $75.9M | $3,330 | 82 |
| Groceries | $126.2M | $5,537 | 88 |
| Personal care products and services | $19.7M | $865 | 86 |
| Child care and other personal services | $7.2M | $315 | 54 |
| Memberships, classes and admissions | $15.9M | $696 | 71 |
| Medical and dental services | $28.3M | $1,243 | 97 |
| Pets | $16.4M | $721 | 79 |
| Clothing, shoes and related services | $39.8M | $1,746 | 85 |
| Vehicle insurance | $37.7M | $1,654 | 84 |
| Home repairs, maintenance and insurance | $55.5M | $2,435 | 81 |
| Lawn care, cleaning and other household services | $25.1M | $1,100 | 78 |
| Rent and homeowner costs | $289.6M | $12,710 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Branson area
- Population, 2025 estimate
- 57,001+1.7% since 2020
- Households
- 22,788
- Median age
- 43.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 632 sq. mi.
- People per square mile
- 89
- Median household income
- $56,497+22.7% vs. 2015–2019, before inflation
- Average household income
- $78,677
- Median home value
- $218,800
- Jobs located here
- 27,574
- Daytime population
- 57,828Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Branson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Branson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Branson area 1
- Taney County, MO56,529 people
Other markets based in Missouri 12
- St. Louis, MO-IL metro area2,810,850 people
- Kansas City, MO-KS metro area2,218,142 people
- Springfield, MO metro area486,785 people
- Columbia, MO metro area215,014 people
- Joplin, MO-KS metro area203,626 people
- Jefferson City, MO metro area150,437 people
- St. Joseph, MO-KS metro area120,012 people
- Cape Girardeau, MO-IL metro area98,169 people
- Farmington, MO area66,999 people
- Warrensburg, MO area54,732 people
- Fort Leonard Wood, MO area53,894 people
- Sikeston, MO area49,835 people
Questions
How fast is the Branson, MO area growing?
Population estimates put the Branson area at 57,001 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 22,788 households. Against the 2015–2019 survey, median household income rose 22.7%, before inflation.
How much do households in the Branson, MO area spend?
Households in the Branson area spend about $289.6M a year on rent and homeowner costs, $126.2M on groceries and $75.9M on food away from home. Relative to the U.S., household spending in the Branson area runs highest on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and lowest on child care and other personal services (54).
Which business types have the highest market scores in the Branson, MO area?
Of the business types scored in the Branson area, funeral homes (81), physical therapy clinics (78) and car washes and detailers (70) have the highest Groundwork market scores. For funeral homes, that ranks #26 of 365 scored small-town markets.
How does the Branson, MO area compare with the U.S.?
Median household income in the Branson area is $56,497, 30% below the U.S. median of $80,734. The population rose 1.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $218,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for clothing and shoe stores (3.6 times the U.S. rate) and lowest for dentists and orthodontists (26% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in the Branson area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Branson area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in the Branson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Branson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.