Metro area profile · Missouri
Joplin, MO-KS metro area market data
Population, household spending and competition for 56 business types in the Joplin metro area, each scored against other metro areas.
- Population, 2025
- 208,796
- +3.9% since 2020
- Households
- 79,505
- Median household income
- $61,901
- Median home value
- $165,500
- Jobs located here
- 85,555
- Highest market score
- 76
- Yoga, Pilates and fitness studios, #11 of 347 scored metro areas
A site report maps the competitors on map listings around any address in the Joplin metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Joplin metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 208,796 people live in the Joplin metro area, in 79,505 households. Population estimates show the Joplin metro area grew 3.9% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Joplin metro area is $61,901 a year, 23% below the U.S. median of $80,734.
Set against the U.S., households in the Joplin metro area spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on child care and other personal services (56).
The highest Groundwork market scores in the Joplin metro area are for yoga, Pilates and fitness studios (76); physical therapy clinics (76); and medical and dental practices (75). The Joplin metro area ranks #11 of 347 scored metro areas for yoga, Pilates and fitness studios.
The Joplin metro area takes in 3 counties: Jasper County, MO; Newton County, MO; and Cherokee County, KS. For its number of households, the Joplin metro area has the most map listings, relative to the U.S., for oil change and quick-lube shops (86% above the U.S. rate) and the fewest for landscaping and lawn care companies (42% below the U.S. rate).
All 56 business types in the Joplin metro area
Highest Groundwork market score first. Each score compares the Joplin metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Yoga, Pilates and fitness studios | 76 | #11 of 347 | 6 | 0.8 | $9.5M | 234 | 14 |
| Physical therapy | 76 | #25 of 386 | 30 | 3.8 | $3.4M | 140 | 19 |
| Doctors, dentists and clinics | 75 | #33 of 387 | 543 | 68.3 | $186K | 122 | 185 |
| Dry cleaners | 71 | #26 of 272 | 5 | 0.6 | $28.1M | 179 | 4 |
| Dentists and orthodontists | 68 | #67 of 387 | 85 | 10.7 | $1.2M | 121 | 57 |
| Landscaping and lawn care | 65 | #106 of 385 | 22 | 2.8 | $4M | 137 | 48 |
| Chiropractors | 62 | #99 of 386 | 36 | 4.5 | $2.8M | 118 | 21 |
| Primary care and pediatrics | 61 | #119 of 387 | 60 | 7.5 | $1.7M | 95 | 72 |
| Barbershops | 59 | #121 of 387 | 34 | 4.3 | $2.1M | 110 | 3 |
| Lawn, cleaning and pest control | 59 | #125 of 387 | 54 | 6.8 | $1.6M | 98 | 87 |
| Salons, barbers and spas | 58 | #113 of 387 | 313 | 39.4 | $225K | 106 | 57 |
| Hair salons | 57 | #126 of 387 | 165 | 20.8 | $426K | 99 | 28 |
| Spas and skin care | 54 | #157 of 387 | 76 | 9.6 | $925K | 106 | 13 |
| Nail salons | 54 | #158 of 387 | 37 | 4.7 | $1.9M | 114 | 12 |
| Real estate | 53 | #151 of 387 | 191 | 24.0 | Index only | 124 | 104 |
| Gyms, studios and classes | 53 | #159 of 387 | 108 | 13.6 | $527K | 80 | 17 |
| Optometrists and eye care | 53 | #168 of 386 | 33 | 4.2 | $3.1M | 98 | 13 |
| Real estate agents and brokers | 52 | #160 of 387 | 145 | 18.2 | Index only | 129 | 59 |
| Gyms | 52 | #175 of 387 | 56 | 7.0 | $1M | 78 | 14 |
| Property management | 50 | #188 of 374 | 19 | 2.4 | Index only | 97 | 22 |
| Pest control | 47 | #191 of 345 | 11 | 1.4 | $8M | 79 | 6 |
| Mortgage brokers and lenders | 47 | #206 of 373 | 24 | 3.0 | Index only | 109 | 9 |
| Tire shops | 46 | #232 of 386 | 41 | 5.2 | $2.1M | 84 | 17 |
| Martial arts and dance studios | 46 | #243 of 387 | 46 | 5.8 | $1.2M | 61 | 3 |
| Pet stores | 45 | #235 of 382 | 19 | 2.4 | $3.1M | 68 | 3 |
| Convenience stores | 44 | #241 of 387 | 86 | 10.8 | $5.2M | 66 | 7 |
| Electricians | 44 | #241 of 383 | 21 | 2.6 | $9.3M | 77 | 37 |
| Gas stations | 42 | #252 of 387 | 113 | 14.2 | $2M | 83 | 93 |
| Clothing, shoes and laundry | 42 | #261 of 387 | 194 | 24.4 | $723K | 82 | 64 |
| Clothing and shoe stores | 41 | #266 of 387 | 146 | 18.4 | $961K | 76 | 55 |
| Coffee shops and cafes | 41 | #273 of 387 | 84 | 10.6 | $3.2M | 87 | 40 |
| Grocery and convenience stores | 40 | #265 of 387 | 178 | 22.4 | $2.5M | 74 | 37 |
| Auto repair shops | 40 | #276 of 387 | 233 | 29.3 | $371K | 83 | 105 |
| HVAC and plumbing | 39 | #282 of 387 | 54 | 6.8 | $3.6M | 76 | 57 |
| Auto repair and car care | 39 | #283 of 387 | 379 | 47.7 | $228K | 85 | 158 |
| Oil change and quick lube | 37 | #215 of 290 | 10 | 1.3 | $8.6M | 63 | 11 |
| Bakeries and dessert shops | 37 | #297 of 387 | 84 | 10.6 | $3.2M | 78 | 43 |
| Home repair trades | 37 | #301 of 387 | 117 | 14.7 | $1.7M | 69 | 109 |
| Car washes and detailing | 37 | #302 of 387 | 48 | 6.0 | $1.8M | 72 | 20 |
| Collision repair and body shops | 36 | #289 of 381 | 33 | 4.2 | $2.6M | 85 | 34 |
| House cleaning | 36 | #300 of 375 | 21 | 2.6 | $4.2M | 66 | 33 |
| Grocery stores | 34 | #303 of 387 | 58 | 7.3 | $7.7M | 83 | 30 |
| Laundromats | 33 | #284 of 364 | 18 | 2.3 | $7.8M | 62 | 5 |
| Restaurants and cafes | 33 | #312 of 387 | 841 | 105.8 | $323K | 87 | 358 |
| Fast food and sandwich shops | 32 | #304 of 387 | 131 | 16.5 | $2.1M | 68 | 160 |
| Veterinarians | 32 | #317 of 384 | 30 | 3.8 | $1.9M | 72 | 23 |
| Sit-down restaurants | 32 | #328 of 387 | 451 | 56.7 | $603K | 91 | 154 |
| Funeral homes | 31 | #306 of 377 | 26 | 3.3 | $426K | 63 | 14 |
| Insurance agencies | 31 | #307 of 387 | 138 | 17.4 | $985K | 78 | 94 |
| Roofing and gutters | 30 | #338 of 381 | 42 | 5.3 | $4.6M | 55 | 15 |
| Pizza | 30 | #339 of 387 | 93 | 11.7 | $2.9M | 58 | 160 |
| Pet businesses | 29 | #346 of 387 | 115 | 14.5 | $508K | 58 | 43 |
| Child care and preschools | 28 | #343 of 387 | 55 | 6.9 | $471K | 47 | 44 |
| Pet grooming and boarding | 28 | #345 of 386 | 45 | 5.7 | $1.3M | 51 | 17 |
| Home inspectors | Not scored | Not scored | 3 | 0.4 | Index only | 130 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.1 | $101.3M | Too few | 3 |
Household spending in the Joplin metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $86.5M | $1,087 | 114 |
| Gasoline and other fuels | $223.2M | $2,807 | 108 |
| Food away from home | $272M | $3,421 | 84 |
| Groceries | $447.1M | $5,623 | 89 |
| Personal care products and services | $70.3M | $885 | 88 |
| Child care and other personal services | $25.9M | $326 | 56 |
| Memberships, classes and admissions | $57M | $717 | 73 |
| Medical and dental services | $101.3M | $1,274 | 99 |
| Pets | $58.4M | $735 | 81 |
| Clothing, shoes and related services | $140.4M | $1,765 | 86 |
| Vehicle insurance | $136M | $1,710 | 87 |
| Home repairs, maintenance and insurance | $194.7M | $2,449 | 81 |
| Lawn care, cleaning and other household services | $88.5M | $1,113 | 79 |
| Rent and homeowner costs | $1B | $12,875 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Joplin metro area
- Population, 2025 estimate
- 208,796+3.9% since 2020
- Households
- 79,505
- Median age
- 38.9
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 1,851 sq. mi.
- People per square mile
- 110
- Median household income
- $61,901
- Average household income
- $80,895
- Median home value
- $165,500
- Jobs located here
- 85,555
- Daytime population
- 203,238Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Joplin metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Joplin metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Joplin metro area 3
- Jasper County, MO124,357 people
- Newton County, MO60,118 people
- Cherokee County, KS19,151 people
Other markets based in Missouri 12
- St. Louis, MO-IL metro area2,810,850 people
- Kansas City, MO-KS metro area2,218,142 people
- Springfield, MO metro area486,785 people
- Columbia, MO metro area215,014 people
- Jefferson City, MO metro area150,437 people
- St. Joseph, MO-KS metro area120,012 people
- Cape Girardeau, MO-IL metro area98,169 people
- Farmington, MO area66,999 people
- Branson, MO area56,529 people
- Warrensburg, MO area54,732 people
- Fort Leonard Wood, MO area53,894 people
- Sikeston, MO area49,835 people
Questions
How fast is the Joplin, MO-KS metro area growing?
Population estimates put the Joplin metro area at 208,796 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 79,505 households.
How much do households in the Joplin, MO-KS metro area spend?
Households in the Joplin metro area spend about $1B a year on rent and homeowner costs, $447.1M on groceries and $272M on food away from home. Relative to the U.S., household spending in the Joplin metro area runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on child care and other personal services (56).
Which business types have the highest market scores in the Joplin, MO-KS metro area?
Of the business types scored in the Joplin metro area, yoga, Pilates and fitness studios (76); physical therapy clinics (76); and medical and dental practices (75) have the highest Groundwork market scores. For yoga, Pilates and fitness studios, that ranks #11 of 347 scored metro areas.
How does the Joplin, MO-KS metro area compare with the U.S.?
Median household income in the Joplin metro area is $61,901, 23% below the U.S. median of $80,734. The population rose 3.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $165,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for oil change and quick-lube shops (86% above the U.S. rate) and lowest for landscaping and lawn care companies (42% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Joplin metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Joplin metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Joplin metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Joplin metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.