Groundwork

Clothing and laundry · Metro area · Missouri

Laundromats in the St. Louis, MO-IL metro area

The laundromats in the St. Louis, MO-IL metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 56 out of 100: Upper middle

Ranked #141 of 364 scored metro areas
#4 of 8 scored metro areas based in Missouri

Listings
158
21 chain locations (13%)
Official establishments
76
+24.6% since 2019
Household spending a year
$2.4B
On clothing, shoes and related services · $2,085 a household
Spending per listing
$15.3M
22% above the U.S.
Listings per 10k households
1.4
13% below the U.S.
Population, 2025
2,814,421
−0.2% since 2020

See the laundromats around any address in the St. Louis metro area

The site report maps the laundromats on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the St. Louis metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 158 laundromats in the St. Louis metro area. 21 of them (13%) are chain locations, against 19% across the U.S. That comes to 1.4 for every 10,000 households, 13% below the U.S. rate of 1.6.

At $2,085 per household (in line with the U.S. average), households in the St. Louis metro area spend about $2.4B a year on clothing, shoes and related services. That works out to $15.3M per laundromat, 22% above the U.S. figure of $12.5M. That spending covers all clothing, shoes and related services, which laundromats share with other businesses in the trade.

The official count of businesses with payroll classed as coin-operated laundries in the St. Louis metro area was 76 in 2023, up 24.6% from 2019. That is one for every 15,268 households, against one for every 11,865 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $2.1M have gone to businesses classed as coin-operated laundries in the St. Louis metro area.

Population estimates show the St. Louis metro area declined 0.2% from 2020 to 2025, against +3.1% for the U.S. The St. Louis metro area scores 56 (upper middle) on the Groundwork market score for laundromats, ranking #141 of 364 scored metro areas and #4 of 8 scored metro areas based in Missouri.

How the St. Louis metro area compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the laundromats counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Laundromats in St. Louis, MO-IL metro area compared with Missouri and the U.S.
MeasureSt. Louis metro areaMissouriU.S.
Listings per 10k households1.41.41.6
Spending per listing$15.3M$13.8M$12.5M
Households per official establishment15,26819,00211,865
Official establishment growth, 2019–2023+24.6%−1.5%+3.0%
Population growth, 2020–2025−0.2%+1.9%+3.1%
Spending per household on clothing, shoes and related services$2,085$1,939$2,055
Median household income$80,196$70,702$80,734
Groundwork market score5649

Official counts and lending

Businesses

Official establishments, 2019 to 2023
76+24.6% over the period
Employees, 2023
266
Annual payroll, 2023
$5.7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
15821 chain locations
Listings at the U.S. rate for this spending
193The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
6
Amount
$2.1M

SBA-backed loans to businesses classed as coin-operated laundries in the St. Louis metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the St. Louis metro area

Population, 2025 estimate
2,814,421−0.2% since 2020
Households
1,160,386
Median age
40.8
Homes lived in by their owners
70%
Vehicles per household
1.8
Land area
7,864 sq. mi.
People per square mile
357
Median household income
$80,196+25.9% vs. 2015–2019, before inflation
Average household income
$109,353
Median home value
$244,800
Jobs located here
1,400,208
Daytime population
2,847,124Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the St. Louis metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the laundromats on map listings by name and distance.

Or open the report at the center of the St. Louis metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Laundromats across Missouri

Every Missouri market ranked →

The highest-scoring metro areas in Missouri for laundromats, numbered among those based in Missouri, with the St. Louis metro area marked.

Top metro areas in Missouri

Metro areas in Missouri ranked for laundromats by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Columbia, MO7960.7$28.2M+3.9%#21 of 364
2Jefferson City, MO7050.9$22.4M+2.2%#63 of 364
3Kansas City, MO-KS691131.3$16.7M+3.4%#72 of 364
4St. Louis, MO-IL561581.4$15.3M−0.2%#141 of 364
5Springfield, MO56251.3$14.6M+5.1%#142 of 364
6Cape Girardeau, MO-IL3861.6$11.7M+1.7%#252 of 364
7St. Joseph, MO-KS3661.3$14.1M−2.0%#263 of 364
8Joplin, MO-KS33182.3$7.8M+3.9%#284 of 364

Other business types in the St. Louis metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many laundromats are in the St. Louis, MO-IL metro area?

The St. Louis metro area has 158 laundromats on map listings as of September 2026. 21 of them (13%) are chain locations. The listings count laundromats. Official counts show 76 businesses with payroll classed as coin-operated laundries in 2023, up 24.6% from 2019.

How much do households in the St. Louis, MO-IL metro area spend on clothing, shoes and related services?

About $2.4B a year, or $2,085 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 158 laundromats on map listings, it comes to $15.3M per laundromat. The spending figure covers all clothing, shoes and related services, not only laundromats. It is estimated from the incomes of the 1,160,386 households in the St. Louis metro area and national spending patterns by income.

How does the St. Louis, MO-IL metro area compare with the U.S. for laundromats?

The St. Louis metro area has 1.4 laundromats per 10,000 households, 13% below the U.S. rate of 1.6. Spending per laundromat is $15.3M, 22% above the U.S. figure of $12.5M. At the national ratio of laundromats to household spending, the St. Louis metro area would have about 193, against 158 on map listings. There is one business with payroll in the industry for every 15,268 households, against one for every 11,865 across the U.S. The official count rose 24.6% from 2019 to 2023, against +3.0% for the U.S.

How fast is the St. Louis, MO-IL metro area growing?

Population estimates put the St. Louis metro area at 2,814,421 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 1,160,386 households. The median household income in the St. Louis metro area is $80,196 a year, in line with the U.S. median of $80,734. That rose 25.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The St. Louis metro area scores 56 for laundromats (upper middle), #141 of 364 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the St. Louis metro area. It maps the laundromats on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for laundromats · All 56 business types in the St. Louis metro area

Screening a site or an acquisition in the St. Louis metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the St. Louis metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.