Metro area profile · Missouri
Springfield, MO metro area market data
How the Springfield metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 500,694
- +5.1% since 2020
- Households
- 198,884
- Median household income
- $65,071
- +34.0% vs. 2015–2019, before inflation
- Median home value
- $230,700
- Jobs located here
- 224,104
- Highest market score
- 82
- Optometrists and eye care, #5 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Springfield metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Springfield metro area has an estimated 500,694 people and 198,884 households. Population estimates show the Springfield metro area grew 5.1% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in the Springfield metro area is $65,071, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.0%, before inflation.
Relative to the U.S., household spending in the Springfield metro area runs highest on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and lowest on child care and other personal services (61).
Of the business types scored in the Springfield metro area, optometrists and eye clinics (82), medical and dental practices (81) and primary care and pediatric clinics (81) have the highest Groundwork market scores. For optometrists and eye clinics, that ranks #5 of 386 scored metro areas.
The Springfield metro area takes in 5 counties: Greene County, Christian County, Webster County, Polk County and Dallas County. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (twice the U.S. rate) and lowest for dry cleaners (46% below the U.S. rate).
All 56 business types in the Springfield metro area
Highest Groundwork market score first. Each score compares the Springfield metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Optometrists and eye care | 82 | #5 of 386 | 49 | 2.5 | $5.4M | 171 | 24 |
| Doctors, dentists and clinics | 81 | #9 of 387 | 1,223 | 61.5 | $215K | 141 | 524 |
| Primary care and pediatrics | 81 | #17 of 387 | 89 | 4.5 | $3M | 166 | 184 |
| Dry cleaners | 74 | #20 of 272 | 14 | 0.7 | $26M | 166 | 10 |
| Dentists and orthodontists | 72 | #42 of 387 | 205 | 10.3 | $1.3M | 130 | 155 |
| Physical therapy | 71 | #45 of 386 | 65 | 3.3 | $4M | 168 | 80 |
| Grocery and convenience stores | 69 | #66 of 387 | 298 | 15.0 | $3.8M | 113 | 78 |
| Convenience stores | 68 | #71 of 387 | 132 | 6.6 | $8.7M | 110 | 14 |
| Grocery stores | 64 | #91 of 387 | 104 | 5.2 | $11M | 119 | 64 |
| Yoga, Pilates and fitness studios | 61 | #74 of 347 | 31 | 1.6 | $5M | 122 | 53 |
| Funeral homes | 60 | #121 of 377 | 34 | 1.7 | $793K | 117 | 22 |
| Chiropractors | 58 | #128 of 386 | 102 | 5.1 | $2.6M | 108 | 59 |
| Nail salons | 56 | #139 of 387 | 98 | 4.9 | $1.9M | 112 | 32 |
| Laundromats | 56 | #142 of 364 | 25 | 1.3 | $14.6M | 117 | 14 |
| Clothing, shoes and laundry | 55 | #167 of 387 | 405 | 20.4 | $900K | 102 | 159 |
| Bakeries and dessert shops | 53 | #173 of 387 | 157 | 7.9 | $4.5M | 109 | 123 |
| Clothing and shoe stores | 53 | #189 of 387 | 301 | 15.1 | $1.2M | 95 | 135 |
| Oil change and quick lube | 52 | #146 of 290 | 19 | 1.0 | $11M | 80 | 19 |
| Sit-down restaurants | 52 | #172 of 387 | 1,014 | 51.0 | $701K | 106 | 351 |
| Hair salons | 51 | #174 of 387 | 457 | 23.0 | $400K | 93 | 103 |
| Restaurants and cafes | 51 | #186 of 387 | 1,847 | 92.9 | $385K | 104 | 902 |
| Tire shops | 49 | #215 of 386 | 91 | 4.6 | $2.3M | 92 | 45 |
| Car washes and detailing | 48 | #214 of 387 | 97 | 4.9 | $2.2M | 86 | 42 |
| Auto repair shops | 48 | #217 of 387 | 475 | 23.9 | $441K | 99 | 277 |
| Mortgage brokers and lenders | 47 | #205 of 373 | 60 | 3.0 | Index only | 113 | 29 |
| Collision repair and body shops | 47 | #216 of 381 | 64 | 3.2 | $3.3M | 106 | 85 |
| Martial arts and dance studios | 47 | #233 of 387 | 94 | 4.7 | $1.6M | 81 | 42 |
| Auto repair and car care | 46 | #237 of 387 | 812 | 40.8 | $258K | 96 | 397 |
| Gyms, studios and classes | 46 | #237 of 387 | 292 | 14.7 | $528K | 80 | 95 |
| Gas stations | 45 | #233 of 387 | 248 | 12.5 | $2.2M | 91 | 198 |
| Gyms | 45 | #249 of 387 | 167 | 8.4 | $922K | 71 | 53 |
| Coffee shops and cafes | 44 | #244 of 387 | 211 | 10.6 | $3.4M | 91 | 112 |
| Salons, barbers and spas | 44 | #259 of 387 | 927 | 46.6 | $197K | 93 | 224 |
| Fast food and sandwich shops | 42 | #245 of 387 | 273 | 13.7 | $2.6M | 85 | 430 |
| Barbershops | 40 | #283 of 387 | 103 | 5.2 | $1.8M | 94 | 23 |
| Child care and preschools | 39 | #274 of 387 | 111 | 5.6 | $630K | 63 | 91 |
| Urgent care and walk-in clinics | 38 | #150 of 197 | 19 | 1.0 | $13.8M | 56 | 22 |
| Pet stores | 36 | #299 of 382 | 56 | 2.8 | $2.7M | 60 | 15 |
| Pizza | 36 | #300 of 387 | 184 | 9.3 | $3.9M | 76 | 430 |
| Electricians | 35 | #313 of 383 | 60 | 3.0 | $8.4M | 70 | 130 |
| Pet grooming and boarding | 34 | #310 of 386 | 88 | 4.4 | $1.7M | 68 | 45 |
| Roofing and gutters | 34 | #314 of 381 | 84 | 4.2 | $6M | 71 | 47 |
| Spas and skin care | 34 | #341 of 387 | 252 | 12.7 | $726K | 83 | 62 |
| Landscaping and lawn care | 33 | #301 of 385 | 117 | 5.9 | $2M | 67 | 200 |
| House cleaning | 33 | #315 of 375 | 50 | 2.5 | $4.6M | 72 | 121 |
| Property management | 32 | #334 of 374 | 82 | 4.1 | Index only | 58 | 87 |
| HVAC and plumbing | 30 | #348 of 387 | 166 | 8.3 | $3M | 64 | 174 |
| Home repair trades | 30 | #355 of 387 | 310 | 15.6 | $1.6M | 67 | 351 |
| Home inspectors | 29 | #222 of 243 | 18 | 0.9 | Index only | 56 | 14 |
| Real estate | 29 | #374 of 387 | 778 | 39.1 | Index only | 78 | 444 |
| Real estate agents and brokers | 29 | #374 of 387 | 618 | 31.1 | Index only | 78 | 253 |
| Pest control | 28 | #317 of 345 | 46 | 2.3 | $5M | 49 | 28 |
| Veterinarians | 28 | #339 of 384 | 88 | 4.4 | $1.7M | 64 | 67 |
| Pet businesses | 28 | #349 of 387 | 276 | 13.9 | $555K | 63 | 127 |
| Lawn, cleaning and pest control | 28 | #350 of 387 | 213 | 10.7 | $1.1M | 64 | 349 |
| Insurance agencies | 20 | #365 of 387 | 445 | 22.4 | $734K | 58 | 334 |
Household spending in the Springfield metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $209.5M | $1,053 | 110 |
| Gasoline and other fuels | $536.7M | $2,698 | 104 |
| Food away from home | $710.9M | $3,575 | 88 |
| Groceries | $1.1B | $5,761 | 91 |
| Personal care products and services | $182.9M | $920 | 92 |
| Child care and other personal services | $70M | $352 | 61 |
| Memberships, classes and admissions | $154M | $775 | 79 |
| Medical and dental services | $262.7M | $1,321 | 103 |
| Pets | $153.2M | $770 | 85 |
| Clothing, shoes and related services | $364.6M | $1,833 | 89 |
| Vehicle insurance | $326.7M | $1,643 | 84 |
| Home repairs, maintenance and insurance | $504.3M | $2,536 | 84 |
| Lawn care, cleaning and other household services | $229.2M | $1,153 | 82 |
| Rent and homeowner costs | $2.6B | $13,250 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Springfield metro area
- Population, 2025 estimate
- 500,694+5.1% since 2020
- Households
- 198,884
- Median age
- 38.5
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 3,007 sq. mi.
- People per square mile
- 162
- Median household income
- $65,071+34.0% vs. 2015–2019, before inflation
- Average household income
- $87,400
- Median home value
- $230,700
- Jobs located here
- 224,104
- Daytime population
- 505,510Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Springfield metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Springfield metro area 5
- Greene County, MO303,375 people
- Christian County, MO92,915 people
- Webster County, MO40,500 people
- Polk County, MO32,444 people
- Dallas County, MO17,551 people
Other markets based in Missouri 12
- St. Louis, MO-IL metro area2,810,850 people
- Kansas City, MO-KS metro area2,218,142 people
- Columbia, MO metro area215,014 people
- Joplin, MO-KS metro area203,626 people
- Jefferson City, MO metro area150,437 people
- St. Joseph, MO-KS metro area120,012 people
- Cape Girardeau, MO-IL metro area98,169 people
- Farmington, MO area66,999 people
- Branson, MO area56,529 people
- Warrensburg, MO area54,732 people
- Fort Leonard Wood, MO area53,894 people
- Sikeston, MO area49,835 people
Questions
How fast is the Springfield, MO metro area growing?
Population estimates put the Springfield metro area at 500,694 people in 2025, up 5.1% since 2020, faster than the U.S. (+3.1%). It has 198,884 households. Median household income rose 34.0% from the 2015–2019 survey, before inflation.
How much do households in the Springfield, MO metro area spend?
Households in the Springfield metro area spend about $2.6B a year on rent and homeowner costs, $1.1B on groceries and $710.9M on food away from home. Set against the U.S., households in the Springfield metro area spend the most on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and the least on child care and other personal services (61).
Which business types have the highest market scores in the Springfield, MO metro area?
The highest Groundwork market scores in the Springfield metro area are for optometrists and eye clinics (82), medical and dental practices (81) and primary care and pediatric clinics (81). The Springfield metro area ranks #5 of 386 scored metro areas for optometrists and eye clinics.
How does the Springfield, MO metro area compare with the U.S.?
The median household income in the Springfield metro area is $65,071 a year, 19% below the U.S. median of $80,734. The population rose 5.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $230,700, against $332,700 for the U.S. For its number of households, the Springfield metro area has the most map listings, relative to the U.S., for urgent care and walk-in clinics (twice the U.S. rate) and the fewest for dry cleaners (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Springfield metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Springfield metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in the Springfield metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.