County profile · Missouri
Lincoln County, MO market data
How Lincoln County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 66,676
- +11.4% since 2020
- Households
- 22,817
- Median household income
- $89,278
- +39.1% vs. 2015–2019, before inflation
- Median home value
- $244,300
- Jobs located here
- 12,499
- Highest market score
- 94
- Car washes and detailing, #3 of 1,451 scored counties
A site report maps the competitors on map listings around any address in Lincoln County by name and distance, and the households and spending within reach. Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Lincoln County has an estimated 66,676 people and 22,817 households. Between 2020 and 2025, the population of Lincoln County grew 11.4%, faster than the U.S. (+3.1%). Median household income in Lincoln County is $89,278, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.1%, before inflation.
Relative to the U.S., household spending in Lincoln County runs highest on vehicle maintenance and repairs (an index of 132, where 100 is the U.S. average) and lowest on child care and other personal services (73).
Of the business types scored in Lincoln County, collision repair and body shops (94), car washes and detailers (94) and grocery stores (94) have the highest Groundwork market scores. For collision repair and body shops, that ranks #3 of 1,327 scored counties.
Lincoln County is part of the St. Louis metro area. Against the U.S., map listings per household run highest for gas stations (77% above the U.S. rate) and lowest for dentists and orthodontists (63% below the U.S. rate).
All 56 business types in Lincoln County
Highest Groundwork market score first. Each score compares Lincoln County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Car washes and detailing | 94 | #3 of 1,451 | 8 | 3.5 | $3.6M | 143 | Under 3 |
| Collision repair and body shops | 94 | #3 of 1,327 | 6 | 2.6 | $4.8M | 156 | 3 |
| Grocery stores | 94 | #18 of 2,070 | 5 | 2.2 | $28.3M | 305 | 3 |
| Dentists and orthodontists | 93 | #2 of 1,886 | 11 | 4.8 | $3M | 309 | 10 |
| Gyms, studios and classes | 93 | #5 of 2,088 | 16 | 7.0 | $1.3M | 202 | 3 |
| Bakeries and dessert shops | 93 | #6 of 1,889 | 7 | 3.1 | $13.2M | 319 | 6 |
| Restaurants and cafes | 93 | #10 of 2,405 | 122 | 53.5 | $759K | 205 | 54 |
| Salons, barbers and spas | 92 | #5 of 2,385 | 47 | 20.6 | $499K | 235 | 8 |
| Hair salons | 92 | #5 of 2,339 | 24 | 10.5 | $977K | 227 | 6 |
| Primary care and pediatrics | 92 | #8 of 1,656 | 7 | 3.1 | $4.8M | 268 | 16 |
| Fast food and sandwich shops | 92 | #9 of 2,222 | 18 | 7.9 | $5.1M | 169 | 25 |
| Sit-down restaurants | 92 | #12 of 2,405 | 71 | 31.1 | $1.3M | 197 | 22 |
| Grocery and convenience stores | 92 | #34 of 2,402 | 31 | 13.6 | $4.6M | 135 | 4 |
| Clothing, shoes and laundry | 91 | #16 of 2,210 | 24 | 10.5 | $1.9M | 218 | 3 |
| Nail salons | 90 | #4 of 1,328 | 6 | 2.6 | $3.9M | 234 | Under 3 |
| Spas and skin care | 90 | #11 of 1,769 | 12 | 5.3 | $2M | 223 | Under 3 |
| Gyms | 90 | #15 of 1,792 | 12 | 5.3 | $1.8M | 137 | 3 |
| Coffee shops and cafes | 88 | #33 of 2,063 | 16 | 7.0 | $5.8M | 156 | 6 |
| Clothing and shoe stores | 88 | #48 of 2,087 | 20 | 8.8 | $2.3M | 181 | 3 |
| Convenience stores | 85 | #92 of 2,261 | 16 | 7.0 | $8.8M | 112 | Under 3 |
| Tire shops | 82 | #78 of 1,530 | 8 | 3.5 | $3.6M | 144 | 4 |
| Doctors, dentists and clinics | 82 | #79 of 2,394 | 94 | 41.2 | $356K | 233 | 47 |
| Chiropractors | 73 | #176 of 1,490 | 12 | 5.3 | $2.8M | 116 | 7 |
| Pet businesses | 73 | #203 of 2,200 | 24 | 10.5 | $832K | 95 | 11 |
| Pizza | 71 | #294 of 2,090 | 25 | 11.0 | $3.7M | 73 | 25 |
| Veterinarians | 70 | #292 of 1,485 | 9 | 3.9 | $2.2M | 82 | 5 |
| Auto repair and car care | 69 | #400 of 2,401 | 100 | 43.8 | $288K | 107 | 38 |
| Pet grooming and boarding | 68 | #275 of 1,461 | 7 | 3.1 | $2.9M | 112 | 6 |
| Child care and preschools | 67 | #351 of 1,611 | 13 | 5.7 | $748K | 75 | 7 |
| Auto repair shops | 67 | #478 of 2,378 | 61 | 26.7 | $473K | 106 | 29 |
| Physical therapy | 66 | #308 of 1,422 | 12 | 5.3 | $2.8M | 116 | 11 |
| HVAC and plumbing | 64 | #367 of 1,707 | 12 | 5.3 | $5.3M | 111 | 25 |
| Home repair trades | 63 | #463 of 2,057 | 27 | 11.8 | $2.3M | 96 | 37 |
| Insurance agencies | 62 | #736 of 2,272 | 30 | 13.1 | $1.5M | 117 | 17 |
| Gas stations | 61 | #726 of 2,358 | 44 | 19.3 | $1.7M | 70 | 27 |
| Roofing and gutters | 60 | #374 of 1,177 | 11 | 4.8 | $5.8M | 68 | 3 |
| Real estate | 60 | #584 of 2,229 | 60 | 26.3 | Index only | 126 | 19 |
| Mortgage brokers and lenders | 59 | #267 of 887 | 7 | 3.1 | Index only | 120 | Under 3 |
| Real estate agents and brokers | 59 | #622 of 2,176 | 51 | 22.4 | Index only | 118 | 12 |
| Funeral homes | 56 | #559 of 1,472 | 5 | 2.2 | $585K | 86 | 4 |
| Lawn, cleaning and pest control | 55 | #692 of 1,771 | 19 | 8.3 | $1.5M | 90 | 35 |
| Landscaping and lawn care | 46 | #836 of 1,493 | 14 | 6.1 | $2.1M | 70 | 29 |
| Barbershops | Not scored | Not scored | 4 | 1.8 | $5.9M | 311 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 1.8 | $15.8M | 132 | 9 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 1.8 | $5.4M | 265 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 1.8 | $8.4M | 267 | 3 |
| Pest control | Not scored | Not scored | 3 | 1.3 | $9.6M | 94 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 0.9 | $14.4M | Too few | 6 |
| Laundromats | Not scored | Not scored | 2 | 0.9 | $23M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.9 | $14.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 0.9 | $10M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 0.9 | Index only | Too few | 5 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Lincoln County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $28.8M | $1,264 | 132 |
| Gasoline and other fuels | $73M | $3,199 | 123 |
| Food away from home | $92.6M | $4,059 | 100 |
| Groceries | $141.5M | $6,201 | 98 |
| Personal care products and services | $23.5M | $1,028 | 102 |
| Child care and other personal services | $9.7M | $426 | 73 |
| Memberships, classes and admissions | $21.4M | $939 | 95 |
| Medical and dental services | $33.5M | $1,466 | 114 |
| Pets | $20M | $875 | 96 |
| Clothing, shoes and related services | $46M | $2,015 | 98 |
| Vehicle insurance | $44.2M | $1,938 | 99 |
| Home repairs, maintenance and insurance | $63.3M | $2,773 | 92 |
| Lawn care, cleaning and other household services | $28.7M | $1,260 | 89 |
| Rent and homeowner costs | $328.5M | $14,396 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lincoln County
- Population, 2025 estimate
- 66,676+11.4% since 2020
- Households
- 22,817
- Median age
- 38.7
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 627 sq. mi.
- People per square mile
- 101
- Median household income
- $89,278+39.1% vs. 2015–2019, before inflation
- Average household income
- $100,506
- Median home value
- $244,300
- Jobs located here
- 12,499
- Daytime population
- 43,211Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lincoln County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Warren County, MO37,177 people
- St. Charles County, MO414,535 people
- Pike County, MO17,711 people
- Montgomery County, MO11,426 people
- St. Louis County, MO995,569 people
- Franklin County, MO105,950 people
- St. Louis city, MO288,512 people
- Gasconade County, MO14,746 people
Questions
How fast is Lincoln County, MO growing?
Population estimates put Lincoln County at 66,676 people in 2025, up 11.4% since 2020, faster than the U.S. (+3.1%). It has 22,817 households. Median household income rose 39.1% from the 2015–2019 survey, before inflation.
How much do households in Lincoln County, MO spend?
Households in Lincoln County spend about $328.5M a year on rent and homeowner costs, $141.5M on groceries and $92.6M on food away from home. Set against the U.S., households in Lincoln County spend the most on vehicle maintenance and repairs (an index of 132, where 100 is the U.S. average) and the least on child care and other personal services (73).
Which business types have the highest market scores in Lincoln County, MO?
The highest Groundwork market scores in Lincoln County are for collision repair and body shops (94), car washes and detailers (94) and grocery stores (94). Lincoln County ranks #3 of 1,327 scored counties for collision repair and body shops.
How does Lincoln County, MO compare with the U.S.?
The median household income in Lincoln County is $89,278 a year, 11% above the U.S. median of $80,734. The population rose 11.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $244,300, against $332,700 for the U.S. For its number of households, Lincoln County has the most map listings, relative to the U.S., for gas stations (77% above the U.S. rate) and the fewest for dentists and orthodontists (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in Lincoln County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lincoln County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in Lincoln County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.