Groundwork

Food and drink · Small-town market · Mississippi

Coffee shops and cafes in the Oxford, MS area

Competitor counts, household spending and official business counts for coffee shops and cafes in the Oxford, MS area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 37 out of 100: Lower middle

Ranked #405 of 529 scored small-town markets
#7 of 17 scored small-town markets based in Mississippi

Listings
37
10 chain locations (27%)
Official establishments
24
All snack and nonalcoholic beverage bars
Household spending a year
$85.6M
On food away from home · $3,561 a household
Spending per listing
$2.3M
38% below the U.S.
Listings per 10k households
15.4
40% above the U.S.
Population, 2025
71,972
+5.3% since 2020

See the coffee shops and cafes around any address in the Oxford area

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Oxford area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for coffee shops and cafes in the Oxford area is 37 (lower middle), #405 of 529 scored small-town markets and #7 of 17 scored small-town markets based in Mississippi. That puts it in the bottom quarter of small-town markets.

Map listings as of September 2026 show 37 coffee shops and cafes in the Oxford area. Chain locations make up 27% of them, against 39% across the U.S. That comes to 15.4 for every 10,000 households, 40% above the U.S. rate of 11.0.

Households in the Oxford area spend about $85.6M a year on food away from home, or $3,561 per household, 13% below the U.S. average. That works out to $2.3M per cafe, 38% below the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.

The official count of businesses with payroll classed as snack and nonalcoholic beverage bars in the Oxford area was 24 in 2023. That is one for every 1,002 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Population estimates show the Oxford area grew 5.3% from 2020 to 2025, faster than the U.S. (+3.1%).

How the Oxford area compares

The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in Oxford, MS area compared with Mississippi and the U.S.
MeasureOxford areaMississippiU.S.
Listings per 10k households15.49.211.0
Spending per listing$2.3M$3.6M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)1,0021,8591,518
Official establishment growth, 2019–2023n/a+68.3%+24.3%
Population growth, 2020–2025+5.3%−0.1%+3.1%
Spending per household on food away from home$3,561$3,288$4,070
Median household income$65,018$56,447$80,734
Groundwork market score3733

Official counts and lending

Businesses

Official establishments, 2019 to 2023
24All snack and nonalcoholic beverage bars
Employees, 2023
274
Annual payroll, 2023
$4.4M
One-person businesses, 2023
0All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
3710 chain locations
Listings at the U.S. rate for this spending
23The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Oxford area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in the Oxford area

Population, 2025 estimate
71,972+5.3% since 2020
Households
24,040
Median age
36.1
Homes lived in by their owners
65%
Vehicles per household
1.9
Land area
1,099 sq. mi.
People per square mile
64
Median household income
$65,018
Average household income
$95,595
Median home value
$256,900
Jobs located here
29,062
Daytime population
71,841Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Oxford area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

Or open the report at the center of the Oxford area. Signed out, you see a blurred preview; on an account, each report is one action.

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Coffee shops and cafes across Mississippi

Every Mississippi market ranked →

The highest-scoring small-town markets in Mississippi for coffee shops and cafes, numbered among those based in Mississippi, with the Oxford area marked.

Top small-town markets in Mississippi

Small-town markets in Mississippi ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Vicksburg, MS6295.4$6.5M−6.3%#130 of 529
2Grenada, MS5564.8$6.4M−3.6%#211 of 529
3Greenville, MS48116.4$4.4M−9.4%#284 of 529
4Greenwood, MS4796.2$4.6M−8.8%#293 of 529
5Picayune, MS412611.9$2.8M+5.6%#363 of 529
6Natchez, MS-LA40167.7$3.8M−0.9%#372 of 529
7Oxford, MS373715.4$2.3M+5.3%#405 of 529
8Meridian, MS36267.5$4.1M−3.2%#412 of 529
9Columbus, MS34207.4$4.2M−2.7%#439 of 529
10Tupelo, MS345911.4$3M+0.8%#441 of 529

Other business types in the Oxford area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in the Oxford, MS area?

There are 37 coffee shops and cafes on map listings in the Oxford area as of September 2026. 10 of them (27%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 24 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes.

How much do households in the Oxford, MS area spend on food away from home?

About $85.6M a year, or $3,561 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 37 coffee shops and cafes on map listings, it comes to $2.3M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 24,040 households in the Oxford area and national spending patterns by income.

How does the Oxford, MS area compare with the U.S. for coffee shops and cafes?

The Oxford area has 15.4 coffee shops and cafes per 10,000 households, 40% above the U.S. rate of 11.0. Spending per cafe is $2.3M, 38% below the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, the Oxford area would have about 23, against 37 on map listings. There is one business with payroll in the industry for every 1,002 households, against one for every 1,518 across the U.S.

How fast is the Oxford, MS area growing?

Population estimates put the Oxford area at 71,972 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 24,040 households. The median household income in the Oxford area is $65,018 a year, 19% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Oxford area scores 37 for coffee shops and cafes (lower middle), #405 of 529 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Oxford area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in the Oxford area

Screening a site or an acquisition in the Oxford area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Oxford area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.