Beauty and personal care · Small-town market · Mississippi
Nail salons in the Oxford, MS area
The nail salons in the Oxford, MS area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #287 of 387 scored small-town markets
#4 of 16 scored small-town markets based in Mississippi
- Listings
- 20
- 6 chain locations (30%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $20.3M
- On personal care products and services · $846 a household
- Spending per listing
- $1M
- 39% below the U.S.
- Listings per 10k households
- 8.3
- 38% above the U.S.
- Population, 2025
- 71,972
- +5.3% since 2020
See the nail salons around any address in the Oxford area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Oxford area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 20 nail salons in the Oxford area. Of those, 6 are chain locations, or 30%, against 27% across the U.S. That comes to 8.3 for every 10,000 households, 38% above the U.S. rate of 6.0.
Household spending on personal care products and services in the Oxford area comes to about $20.3M a year: $846 per household, 16% below the U.S. average. That works out to $1M per salon, 39% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in the Oxford area was 5 in 2023. That is one for every 4,808 households, against one for every 3,754 across the U.S. Another 61 one-person businesses have no payroll, by official counts.
Population estimates put the population change in the Oxford area from 2020 to 2025 at +5.3%, faster than the U.S. (+3.1%). For nail salons, the Oxford area has a Groundwork market score of 37 (lower middle): #287 of 387 scored small-town markets and #4 of 16 scored small-town markets based in Mississippi.
How the Oxford area compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oxford area | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.3 | 5.9 | 6.0 |
| Spending per listing | $1M | $1.3M | $1.7M |
| Households per official establishment | 4,808 | 6,984 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +72.6% | +23.2% |
| Population growth, 2020–2025 | +5.3% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $846 | $788 | $1,005 |
| Median household income | $65,018 | $56,447 | $80,734 |
| Groundwork market score | 37 | 22 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 36
- Annual payroll, 2023
- $703K
- One-person businesses, 2023
- 61Businesses with no payroll
- Map listings, September 2026
- 206 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Oxford area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Oxford area
- Population, 2025 estimate
- 71,972+5.3% since 2020
- Households
- 24,040
- Median age
- 36.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 1,099 sq. mi.
- People per square mile
- 64
- Median household income
- $65,018
- Average household income
- $95,595
- Median home value
- $256,900
- Jobs located here
- 29,062
- Daytime population
- 71,841Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Oxford area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Oxford area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Mississippi
Every Mississippi market ranked →The highest-scoring small-town markets in Mississippi for nail salons, numbered among those based in Mississippi, with the Oxford area marked.
Top small-town markets in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Picayune, MS | 54 | 9 | 4.1 | $1.9M | +5.6% | #178 of 387 |
| 2Tupelo, MS | 44 | 29 | 5.6 | $1.4M | +0.8% | #241 of 387 |
| 3Brookhaven, MS | 42 | 5 | 3.8 | $2M | +0.5% | #250 of 387 |
| 4Oxford, MS | 37 | 20 | 8.3 | $1M | +5.3% | #287 of 387 |
| 5Laurel, MS | 35 | 12 | 3.8 | $2M | −1.5% | #298 of 387 |
| 6Natchez, MS-LA | 35 | 9 | 4.3 | $1.6M | −0.9% | #299 of 387 |
| 7Starkville, MS | 33 | 13 | 5.0 | $1.5M | +0.8% | #311 of 387 |
| 8Corinth, MS | 27 | 7 | 4.8 | $1.5M | −0.5% | #331 of 387 |
| 9Meridian, MS | 21 | 23 | 6.6 | $1.1M | −3.2% | #352 of 387 |
| 10Vicksburg, MS | 17 | 12 | 7.2 | $1.2M | −6.3% | #361 of 387 |
Other business types in the Oxford area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas32
- Hair salons41
- Barbershops58
- Nail salons37
- Spas and skin care42
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Oxford, MS area?
The Oxford area has 20 nail salons on map listings as of September 2026. 6 of them (30%) are chain locations. The listings count nail salons. Official counts show 5 businesses with payroll classed as nail salons in 2023. Official counts list 61 one-person businesses without payroll.
How much do households in the Oxford, MS area spend on personal care products and services?
About $20.3M a year, or $846 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 20 nail salons on map listings, it comes to $1M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 24,040 households in the Oxford area and national spending patterns by income.
How does the Oxford, MS area compare with the U.S. for nail salons?
The Oxford area has 8.3 nail salons per 10,000 households, 38% above the U.S. rate of 6.0. Spending per salon is $1M, 39% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Oxford area would have about 12, against 20 on map listings. There is one business with payroll in the industry for every 4,808 households, against one for every 3,754 across the U.S.
How fast is the Oxford, MS area growing?
Population estimates put the Oxford area at 71,972 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 24,040 households. The median household income in the Oxford area is $65,018 a year, 19% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Oxford area scores 37 for nail salons (lower middle), #287 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Oxford area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Oxford area
Screening a site or an acquisition in the Oxford area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Oxford area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.