Groundwork

Clothing and laundry · Small-town market · Mississippi

Clothing and shoe stores in the Oxford, MS area

Competitor counts, household spending and official business counts for clothing and shoe stores in the Oxford, MS area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 35 out of 100: Lower middle

Ranked #409 of 536 scored small-town markets
#2 of 17 scored small-town markets based in Mississippi

Listings
64
22 chain locations (34%)
Official establishments
36
−2.7% since 2019
Household spending a year
$43.4M
On clothing, shoes and related services · $1,804 a household
Spending per listing
$678K
47% below the U.S.
Listings per 10k households
26.6
64% above the U.S.
Population, 2025
71,972
+5.3% since 2020

See the clothing and shoe stores around any address in the Oxford area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Oxford area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for clothing and shoe stores in the Oxford area is 35 (lower middle), #409 of 536 scored small-town markets and #2 of 17 scored small-town markets based in Mississippi. That puts it in the bottom quarter of small-town markets.

Map listings as of September 2026 show 64 clothing and shoe stores in the Oxford area. Of those, 22 are chain locations, or 34%, against 44% across the U.S. That comes to 26.6 for every 10,000 households, 64% above the U.S. rate of 16.2.

Households in the Oxford area spend about $43.4M a year on clothing, shoes and related services, or $1,804 per household, 12% below the U.S. average. Spread across 64 clothing and shoe stores, that is $678K per store, 47% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

Official counts show 36 businesses with payroll classed as clothing and shoe stores in the Oxford area in 2023, down 2.7% from 2019. That is one for every 668 households, against one for every 1,273 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $166K has gone to businesses classed as clothing and shoe stores in the Oxford area. Population estimates show the Oxford area grew 5.3% from 2020 to 2025, faster than the U.S. (+3.1%).

How the Oxford area compares

The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Oxford, MS area compared with Mississippi and the U.S.
MeasureOxford areaMississippiU.S.
Listings per 10k households26.622.216.2
Spending per listing$678K$756K$1.3M
Households per official establishment6689411,273
Official establishment growth, 2019–2023−2.7%−6.7%−12.2%
Population growth, 2020–2025+5.3%−0.1%+3.1%
Spending per household on clothing, shoes and related services$1,804$1,677$2,055
Median household income$65,018$56,447$80,734
Groundwork market score354

Official counts and lending

Businesses

Official establishments, 2019 to 2023
36−2.7% over the period
Employees, 2023
447
Annual payroll, 2023
$8.9M
One-person businesses, 2023
54Businesses with no payroll
Map listings, September 2026
6422 chain locations
Listings at the U.S. rate for this spending
34The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$166K

SBA-backed loans to businesses classed as clothing and shoe stores in the Oxford area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Oxford area

Population, 2025 estimate
71,972+5.3% since 2020
Households
24,040
Median age
36.1
Homes lived in by their owners
65%
Vehicles per household
1.9
Land area
1,099 sq. mi.
People per square mile
64
Median household income
$65,018
Average household income
$95,595
Median home value
$256,900
Jobs located here
29,062
Daytime population
71,841Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Oxford area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Oxford area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Mississippi

Every Mississippi market ranked →

The highest-scoring small-town markets in Mississippi for clothing and shoe stores, numbered among those based in Mississippi, with the Oxford area marked.

Top small-town markets in Mississippi

Small-town markets in Mississippi ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Picayune, MS602712.3$1.4M+5.6%#183 of 536
2Oxford, MS356426.6$678K+5.3%#409 of 536
3Starkville, MS275621.6$751K+0.8%#463 of 536
4Laurel, MS265417.1$941K−1.5%#468 of 536
5Brookhaven, MS222821.3$769K+0.5%#495 of 536
6Tupelo, MS2218435.5$482K+0.8%#502 of 536
7Natchez, MS-LA204421.2$719K−0.9%#506 of 536
8Vicksburg, MS184929.2$605K−6.3%#515 of 536
9Corinth, MS143624.9$629K−0.5%#523 of 536
10Greenwood, MS132517.3$874K−8.8%#525 of 536

Other business types in the Oxford area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Oxford, MS area?

There are 64 clothing and shoe stores on map listings in the Oxford area as of September 2026. 22 of them (34%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 36 businesses with payroll classed as clothing and shoe stores in 2023, down 2.7% from 2019. Official counts also show 54 one-person businesses without payroll.

How much do households in the Oxford, MS area spend on clothing, shoes and related services?

About $43.4M a year, or $1,804 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 64 clothing and shoe stores on map listings, it comes to $678K per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 24,040 households in the Oxford area and national spending patterns by income.

How does the Oxford, MS area compare with the U.S. for clothing and shoe stores?

The Oxford area has 26.6 clothing and shoe stores per 10,000 households, 64% above the U.S. rate of 16.2. Spending per store is $678K, 47% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Oxford area would have about 34, against 64 on map listings. There is one business with payroll in the industry for every 668 households, against one for every 1,273 across the U.S. The official count fell 2.7% from 2019 to 2023, against −12.2% for the U.S.

How fast is the Oxford, MS area growing?

Population estimates put the Oxford area at 71,972 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 24,040 households. The median household income in the Oxford area is $65,018 a year, 19% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Oxford area scores 35 for clothing and shoe stores (lower middle), #409 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Oxford area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Oxford area

Screening a site or an acquisition in the Oxford area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Oxford area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.