Groundwork

Food and drink · Small-town market · Mississippi

Pizza places in the Oxford, MS area

How the Oxford, MS area compares with other small-town markets and the U.S. for pizza places: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #299 of 520 scored small-town markets
#7 of 16 scored small-town markets based in Mississippi

Listings
23
13 chain locations (57%)
Official establishments
68
All limited-service restaurants · +7.9% since 2019
Household spending a year
$85.6M
On food away from home · $3,561 a household
Spending per listing
$3.7M
27% below the U.S.
Listings per 10k households
9.6
20% above the U.S.
Population, 2025
71,972
+5.3% since 2020

See the pizza places around any address in the Oxford area

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Oxford area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 23 pizza places in the Oxford area. Chain locations make up 57% of them, against 58% across the U.S. That is 9.6 per 10,000 households, 20% above the U.S. rate of 8.0.

Household spending on food away from home in the Oxford area comes to about $85.6M a year: $3,561 per household, 13% below the U.S. average. That is about $3.7M of household spending for each pizza place on map listings, 27% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

In 2023, official counts showed 68 businesses with payroll in the Oxford area classed as limited-service restaurants, up 7.9% from 2019. That is one for every 354 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 12 one-person businesses without payroll.

Population estimates show the Oxford area grew 5.3% from 2020 to 2025, faster than the U.S. (+3.1%). The Oxford area scores 46 (lower middle) on the Groundwork market score for pizza places, ranking #299 of 520 scored small-town markets and #7 of 16 scored small-town markets based in Mississippi.

How the Oxford area compares

The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Oxford, MS area compared with Mississippi and the U.S.
MeasureOxford areaMississippiU.S.
Listings per 10k households9.65.68.0
Spending per listing$3.7M$5.9M$5.1M
Households per official establishment (all limited-service restaurants)354459478
Official establishment growth, 2019–2023+7.9%+7.1%+6.1%
Population growth, 2020–2025+5.3%−0.1%+3.1%
Spending per household on food away from home$3,561$3,288$4,070
Median household income$65,018$56,447$80,734
Groundwork market score4634

Official counts and lending

Businesses

Official establishments, 2019 to 2023
68All limited-service restaurants · +7.9% over the period
Employees, 2023
1,820
Annual payroll, 2023
$35.5M
One-person businesses, 2023
12All limited-service restaurants with no payroll
Map listings, September 2026
2313 chain locations
Listings at the U.S. rate for this spending
17The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as limited-service restaurants in the Oxford area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in the Oxford area

Population, 2025 estimate
71,972+5.3% since 2020
Households
24,040
Median age
36.1
Homes lived in by their owners
65%
Vehicles per household
1.9
Land area
1,099 sq. mi.
People per square mile
64
Median household income
$65,018
Average household income
$95,595
Median home value
$256,900
Jobs located here
29,062
Daytime population
71,841Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Oxford area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of the Oxford area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pizza across Mississippi

Every Mississippi market ranked →

The highest-scoring small-town markets in Mississippi for pizza places, numbered among those based in Mississippi, with the Oxford area marked.

Top small-town markets in Mississippi

Small-town markets in Mississippi ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Picayune, MS7394.1$8M+5.6%#52 of 520
2Starkville, MS51145.4$5.8M+0.8%#240 of 520
3Greenwood, MS5074.8$5.9M−8.8%#250 of 520
4Natchez, MS-LA50115.3$5.5M−0.9%#251 of 520
5Corinth, MS4696.2$4.9M−0.5%#294 of 520
6Tupelo, MS46366.9$4.9M+0.8%#295 of 520
7Oxford, MS46239.6$3.7M+5.3%#299 of 520
8Laurel, MS44154.7$6.6M−1.5%#312 of 520
9Brookhaven, MS4286.1$5.2M+0.5%#329 of 520
10Columbus, MS41145.2$6M−2.7%#339 of 520

Other business types in the Oxford area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in the Oxford, MS area?

The Oxford area has 23 pizza places on map listings as of September 2026. 13 of them (57%) are chain locations. The listings count pizza restaurants. Official counts show 68 businesses with payroll classed as limited-service restaurants in 2023, up 7.9% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 12 one-person businesses without payroll.

How much do households in the Oxford, MS area spend on food away from home?

About $85.6M a year, or $3,561 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 23 pizza places on map listings, it comes to $3.7M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 24,040 households in the Oxford area and national spending patterns by income.

How does the Oxford, MS area compare with the U.S. for pizza places?

The Oxford area has 9.6 pizza places per 10,000 households, 20% above the U.S. rate of 8.0. Spending per pizza place is $3.7M, 27% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Oxford area would have about 17, against 23 on map listings. There is one business with payroll in the industry for every 354 households, against one for every 478 across the U.S. The official count rose 7.9% from 2019 to 2023, against +6.1% for the U.S.

How fast is the Oxford, MS area growing?

Population estimates put the Oxford area at 71,972 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 24,040 households. The median household income in the Oxford area is $65,018 a year, 19% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Oxford area scores 46 for pizza places (lower middle), #299 of 520 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Oxford area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in the Oxford area

Screening a site or an acquisition in the Oxford area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Oxford area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.