Food and drink · Small-town market · Mississippi
Bakeries and dessert shops in the Oxford, MS area
Competitor counts, household spending and official business counts for bakeries and dessert shops in the Oxford, MS area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #421 of 507 scored small-town markets
#8 of 15 scored small-town markets based in Mississippi
- Listings
- 33
- 17 chain locations (52%)
- Official establishments
- 28
- All snack bars and retail bakeries · +33.3% since 2019
- Household spending a year
- $85.6M
- On food away from home · $3,561 a household
- Spending per listing
- $2.6M
- 37% below the U.S.
- Listings per 10k households
- 13.7
- 40% above the U.S.
- Population, 2025
- 71,972
- +5.3% since 2020
See the bakeries and dessert shops around any address in the Oxford area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Oxford area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For bakeries and dessert shops, the Oxford area has a Groundwork market score of 34 (lower middle): #421 of 507 scored small-town markets and #8 of 15 scored small-town markets based in Mississippi. That puts it in the bottom quarter of small-town markets.
Household spending on food away from home in the Oxford area comes to about $85.6M a year: $3,561 per household, 13% below the U.S. average. That works out to $2.6M per shop, 37% below the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
The Oxford area has 33 bakeries and dessert shops on map listings as of September 2026. Of those, 17 are chain locations, or 52%, against 35% across the U.S. That comes to 13.7 for every 10,000 households, 40% above the U.S. rate of 9.8.
In 2023, official counts showed 28 businesses with payroll in the Oxford area classed as snack bars and retail bakeries, up 33.3% from 2019. That is one for every 859 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Between 2020 and 2025, the population of the Oxford area grew 5.3%, faster than the U.S. (+3.1%).
How the Oxford area compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oxford area | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.7 | 8.4 | 9.8 |
| Spending per listing | $2.6M | $3.9M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 859 | 1,733 | 1,369 |
| Official establishment growth, 2019–2023 | +33.3% | +60.8% | +24.6% |
| Population growth, 2020–2025 | +5.3% | −0.1% | +3.1% |
| Spending per household on food away from home | $3,561 | $3,288 | $4,070 |
| Median household income | $65,018 | $56,447 | $80,734 |
| Groundwork market score | 34 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 28All snack bars and retail bakeries · +33.3% over the period
- Employees, 2023
- 309
- Annual payroll, 2023
- $5M
- One-person businesses, 2023
- 0All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 3317 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Oxford area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Oxford area
- Population, 2025 estimate
- 71,972+5.3% since 2020
- Households
- 24,040
- Median age
- 36.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 1,099 sq. mi.
- People per square mile
- 64
- Median household income
- $65,018
- Average household income
- $95,595
- Median home value
- $256,900
- Jobs located here
- 29,062
- Daytime population
- 71,841Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Oxford area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Oxford area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Mississippi
Every Mississippi market ranked →The highest-scoring small-town markets in Mississippi for bakeries and dessert shops, numbered among those based in Mississippi, with the Oxford area marked.
Top small-town markets in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brookhaven, MS | 49 | 6 | 4.6 | $7M | +0.5% | #266 of 507 |
| 2Picayune, MS | 45 | 18 | 8.2 | $4M | +5.6% | #302 of 507 |
| 3Vicksburg, MS | 41 | 16 | 9.5 | $3.6M | −6.3% | #350 of 507 |
| 4Greenville, MS | 37 | 13 | 7.6 | $3.8M | −9.4% | #387 of 507 |
| 5Starkville, MS | 36 | 19 | 7.3 | $4.3M | +0.8% | #398 of 507 |
| 6Columbus, MS | 34 | 18 | 6.7 | $4.7M | −2.7% | #414 of 507 |
| 7Natchez, MS-LA | 34 | 16 | 7.7 | $3.8M | −0.9% | #416 of 507 |
| 8Oxford, MS | 34 | 33 | 13.7 | $2.6M | +5.3% | #421 of 507 |
| 9Tupelo, MS | 31 | 52 | 10.0 | $3.4M | +0.8% | #439 of 507 |
| 10Grenada, MS | 30 | 12 | 9.5 | $3.2M | −3.6% | #448 of 507 |
Other business types in the Oxford area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes32
- Sit-down restaurants33
- Fast food and sandwich shops34
- Pizza46
- Coffee shops and cafes37
- Bakeries and dessert shops34
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Oxford, MS area?
Map listings as of September 2026 show 33 bakeries and dessert shops in the Oxford area. 17 of them (52%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 28 businesses with payroll classed as snack bars and retail bakeries in 2023, up 33.3% from 2019. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too.
How much do households in the Oxford, MS area spend on food away from home?
About $85.6M a year, or $3,561 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 33 bakeries and dessert shops on map listings, it comes to $2.6M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 24,040 households in the Oxford area and national spending patterns by income.
How does the Oxford, MS area compare with the U.S. for bakeries and dessert shops?
The Oxford area has 13.7 bakeries and dessert shops per 10,000 households, 40% above the U.S. rate of 9.8. Spending per shop is $2.6M, 37% below the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, the Oxford area would have about 21, against 33 on map listings. There is one business with payroll in the industry for every 859 households, against one for every 1,369 across the U.S. The official count rose 33.3% from 2019 to 2023, against +24.6% for the U.S.
How fast is the Oxford, MS area growing?
Population estimates put the Oxford area at 71,972 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 24,040 households. The median household income in the Oxford area is $65,018 a year, 19% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Oxford area scores 34 for bakeries and dessert shops (lower middle), #421 of 507 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Oxford area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Oxford area
Screening a site or an acquisition in the Oxford area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Oxford area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.