Auto · County · Michigan
Collision repair and body shops in Muskegon County, MI
How Muskegon County, MI compares with other counties and the U.S. for collision repair and body shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #319 of 1,327 scored counties
#12 of 49 scored counties in Michigan
- Listings
- 19
- 2 chain locations (11%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $68.5M
- On vehicle maintenance and repairs · $1,011 a household
- Spending per listing
- $3.6M
- 17% above the U.S.
- Listings per 10k households
- 2.8
- 10% below the U.S.
- Population, 2025
- 177,901
- +1.8% since 2020
See the collision repair and body shops around any address in Muskegon County
The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle maintenance and repairs in Muskegon County comes to about $68.5M a year: $1,011 per household, 6% above the U.S. average. Spread across 19 collision repair and body shops, that is $3.6M per shop, 17% above the U.S. figure of $3.1M. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops.
There are 19 collision repair and body shops on map listings in Muskegon County as of September 2026. Chain locations make up 11% of them, against 14% across the U.S. That comes to 2.8 for every 10,000 households, 10% below the U.S. rate of 3.1.
In 2023, official counts showed 14 businesses with payroll in Muskegon County classed as automotive body, paint and interior repair. That is one for every 4,838 households, against one for every 3,689 across the U.S.
Population estimates put the population change in Muskegon County from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%). Muskegon County scores 65 (upper middle) on the Groundwork market score for collision repair and body shops, ranking #319 of 1,327 scored counties and #12 of 49 scored counties in Michigan. That puts it in the top quarter of counties.
How Muskegon County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Muskegon County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 2.9 | 3.1 |
| Spending per listing | $3.6M | $3.5M | $3.1M |
| Households per official establishment | 4,838 | 3,669 | 3,689 |
| Official establishment growth, 2019–2023 | n/a | −4.1% | −0.8% |
| Population growth, 2020–2025 | +1.8% | +0.6% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,011 | $1,022 | $958 |
| Median household income | $65,024 | $72,875 | $80,734 |
| Groundwork market score | 65 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 14
- Employees, 2023
- 103
- Annual payroll, 2023
- $6.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 192 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as automotive body, paint and interior repair in Muskegon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Muskegon County
- Population, 2025 estimate
- 177,901+1.8% since 2020
- Households
- 67,732
- Median age
- 40.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 504 sq. mi.
- People per square mile
- 349
- Median household income
- $65,024+27.9% vs. 2015–2019, before inflation
- Average household income
- $81,950
- Median home value
- $198,300
- Jobs located here
- 56,600
- Daytime population
- 160,507Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Muskegon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.
Or open the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCollision repair and body shops across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for collision repair and body shops, numbered among those based in Michigan, with Muskegon County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Livingston County, MI | 77 | 17 | 2.2 | $5.6M | +1.7% | #98 of 1,327 |
| 2Monroe County, MI | 76 | 14 | 2.2 | $5.1M | +0.7% | #112 of 1,327 |
| 3Eaton County, MI | 74 | 8 | 1.8 | $6.1M | +0.4% | #136 of 1,327 |
| 4Lapeer County, MI | 74 | 9 | 2.6 | $4.6M | +1.0% | #139 of 1,327 |
| 5Washtenaw County, MI | 73 | 24 | 1.6 | $6.4M | −0.4% | #148 of 1,327 |
| 6Cass County, MI | 71 | 5 | 2.4 | $4.9M | +0.2% | #185 of 1,327 |
| 7Midland County, MI | 69 | 10 | 2.9 | $3.8M | +0.3% | #238 of 1,327 |
| 8Jackson County, MI | 68 | 16 | 2.6 | $4M | −0.4% | #259 of 1,327 |
| 9Barry County, MI | 67 | 8 | 3.3 | $3.7M | +2.2% | #280 of 1,327 |
| 10St. Clair County, MI | 67 | 20 | 2.9 | $3.6M | +0.1% | #284 of 1,327 |
| 12Muskegon County, MI | 65 | 19 | 2.8 | $3.6M | +1.8% | #319 of 1,327 |
Other business types in Muskegon County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care54
- Auto repair shops56
- Collision repair and body shops65
- Car washes and detailing56
- Tire shops71
- Oil change and quick lube35
- Gas stations63
- Insurance agencies49
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many collision repair and body shops are in Muskegon County, MI?
As of September 2026, map listings count 19 collision repair and body shops in Muskegon County. 2 of them (11%) are chain locations. The listings count collision repair and auto body shops. Official counts show 14 businesses with payroll classed as automotive body, paint and interior repair in 2023.
How much do households in Muskegon County, MI spend on vehicle maintenance and repairs?
About $68.5M a year, or $1,011 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 19 collision repair and body shops on map listings, it comes to $3.6M per shop. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade. It is estimated from the incomes of the 67,732 households in Muskegon County and national spending patterns by income.
How does Muskegon County, MI compare with the U.S. for collision repair and body shops?
Muskegon County has 2.8 collision repair and body shops per 10,000 households, 10% below the U.S. rate of 3.1. Spending per shop is $3.6M, 17% above the U.S. figure of $3.1M. At the U.S. ratio of collision repair and body shops to household spending, Muskegon County would have about 22, against 19 on map listings. There is one business with payroll in the industry for every 4,838 households, against one for every 3,689 across the U.S.
How fast is Muskegon County, MI growing?
Population estimates put Muskegon County at 177,901 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 67,732 households. Median household income in Muskegon County is $65,024, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Muskegon County scores 65 for collision repair and body shops (upper middle), #319 of 1,327 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Muskegon County. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for collision repair and body shops · All 56 business types in Muskegon County
Screening a site or an acquisition in Muskegon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.