Groundwork

Child care · County · Michigan

Child care centers and preschools in Muskegon County, MI

How Muskegon County, MI compares with other counties and the U.S. for child care centers and preschools: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 34 out of 100: Lower middle

Ranked #1,250 of 1,611 scored counties
#38 of 51 scored counties in Michigan

Listings
40
8 chain locations (20%)
Official establishments
35
+45.8% since 2019
Household spending a year
$22.4M
On child care and other personal services · $331 a household
Spending per listing
$560K
44% below the U.S.
Listings per 10k households
5.9
2% above the U.S.
Population, 2025
177,901
+1.8% since 2020

See the child care centers and preschools around any address in Muskegon County

The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Muskegon County scores 34 (lower middle) on the Groundwork market score for child care centers and preschools, ranking #1,250 of 1,611 scored counties and #38 of 51 scored counties in Michigan. That puts it in the bottom quarter of counties.

Households in Muskegon County spend about $22.4M a year on child care and other personal services, or $331 per household, 43% below the U.S. average. Spread across 40 child care centers and preschools, that is $560K per center, 44% below the U.S. figure of $1M.

Muskegon County has 40 child care centers and preschools on map listings as of September 2026. 8 of them (20%) are chain locations, against 12% across the U.S. That comes to 5.9 for every 10,000 households, 2% above the U.S. rate of 5.8.

The official count of businesses with payroll classed as child care services in Muskegon County was 35 in 2023, up 45.8% from 2019. That is one for every 1,935 households, against one for every 1,573 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $151K has gone to businesses classed as child care services in Muskegon County. Population estimates put the population change in Muskegon County from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%).

How Muskegon County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Child care and preschools in Muskegon County, MI compared with Michigan and the U.S.
MeasureMuskegon CountyMichiganU.S.
Listings per 10k households5.94.75.8
Spending per listing$560K$888K$1M
Households per official establishment1,9351,9501,573
Official establishment growth, 2019–2023+45.8%+14.5%+5.7%
Population growth, 2020–2025+1.8%+0.6%+3.1%
Spending per household on child care and other personal services$331$416$581
Median household income$65,024$72,875$80,734
Groundwork market score3448

Official counts and lending

Businesses

Official establishments, 2019 to 2023
24 → 35+45.8% over the period
Employees, 2023
236
Annual payroll, 2023
$5.6M
One-person businesses, 2023
347Businesses with no payroll
Map listings, September 2026
408 chain locations
Listings at the U.S. rate for this spending
22The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$151K

SBA-backed loans to businesses classed as child care services in Muskegon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Muskegon County

Population, 2025 estimate
177,901+1.8% since 2020
Households
67,732
Median age
40.6
Homes lived in by their owners
78%
Vehicles per household
1.8
Land area
504 sq. mi.
People per square mile
349
Median household income
$65,024+27.9% vs. 2015–2019, before inflation
Average household income
$81,950
Median home value
$198,300
Jobs located here
56,600
Daytime population
160,507Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Muskegon County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.

Or open the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.

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Child care and preschools across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for child care centers and preschools, numbered among those based in Michigan, with Muskegon County marked.

Top counties in Michigan

Counties in Michigan ranked for child care centers and preschools by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Barry County, MI7252.0$2M+2.2%#208 of 1,611
2Ottawa County, MI72534.8$1M+3.9%#222 of 1,611
3Cass County, MI7062.8$1.4M+0.2%#253 of 1,611
4Allegan County, MI68173.7$1.1M+2.1%#312 of 1,611
5Macomb County, MI671273.5$1.2M+0.7%#334 of 1,611
6St. Clair County, MI66202.9$1.3M+0.1%#355 of 1,611
7Livingston County, MI64425.5$1M+1.7%#426 of 1,611
8Oakland County, MI632885.4$1M+1.2%#454 of 1,611
9Ionia County, MI5752.1$1.7M−0.5%#618 of 1,611
10Kent County, MI571355.3$862K+2.5%#637 of 1,611
38Muskegon County, MI34405.9$560K+1.8%#1,250 of 1,611

Other business types in Muskegon County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many child care centers and preschools are in Muskegon County, MI?

Map listings as of September 2026 show 40 child care centers and preschools in Muskegon County. 8 of them (20%) are chain locations. The listings count day care centers and preschools. Official counts show 35 businesses with payroll classed as child care services in 2023, up 45.8% from 2019. Official counts also show 347 one-person businesses without payroll.

How much do households in Muskegon County, MI spend on child care and other personal services?

About $22.4M a year, or $331 per household. That is 43% below the U.S. average (an index of 57, where 100 is the U.S. average). Spread across the 40 child care centers and preschools on map listings, it comes to $560K per center. It is estimated from the incomes of the 67,732 households in Muskegon County and national spending patterns by income.

How does Muskegon County, MI compare with the U.S. for child care centers and preschools?

Muskegon County has 5.9 child care centers and preschools per 10,000 households, 2% above the U.S. rate of 5.8. Spending per center is $560K, 44% below the U.S. figure of $1M. At the U.S. ratio of child care centers and preschools to household spending, Muskegon County would have about 22, against 40 on map listings. There is one business with payroll in the industry for every 1,935 households, against one for every 1,573 across the U.S. The official count rose 45.8% from 2019 to 2023, against +5.7% for the U.S.

How fast is Muskegon County, MI growing?

Population estimates put Muskegon County at 177,901 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 67,732 households. Median household income in Muskegon County is $65,024, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Muskegon County scores 34 for child care centers and preschools (lower middle), #1,250 of 1,611 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Muskegon County. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for child care centers and preschools · All 56 business types in Muskegon County

Screening a site or an acquisition in Muskegon County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.