Auto · County · Michigan
Insurance agencies in Muskegon County, MI
How Muskegon County, MI compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,146 of 2,272 scored counties
#22 of 73 scored counties in Michigan
- Listings
- 79
- 25 chain locations (32%)
- Official establishments
- 41
- −8.9% since 2019
- Household spending a year
- $107.6M
- On vehicle insurance · $1,589 a household
- Spending per listing
- $1.4M
- 9% above the U.S.
- Listings per 10k households
- 11.7
- 25% below the U.S.
- Population, 2025
- 177,901
- +1.8% since 2020
See the insurance agencies around any address in Muskegon County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle insurance in Muskegon County comes to about $107.6M a year: $1,589 per household, 19% below the U.S. average. Spread across 79 insurance agencies, that is $1.4M per agency, 9% above the U.S. figure of $1.3M.
Muskegon County has 79 insurance agencies on map listings as of September 2026. Of those, 25 are chain locations, or 32%, against 21% across the U.S. Per 10,000 households, that is 11.7, 25% below the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in Muskegon County was 41 in 2023, down 8.9% from 2019. That is one for every 1,652 households, against one for every 966 across the U.S.
Population estimates put the population change in Muskegon County from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%). Muskegon County scores 49 (lower middle) on the Groundwork market score for insurance agencies, ranking #1,146 of 2,272 scored counties and #22 of 73 scored counties in Michigan.
How Muskegon County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Muskegon County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.7 | 13.5 | 15.6 |
| Spending per listing | $1.4M | $1.2M | $1.3M |
| Households per official establishment | 1,652 | 1,108 | 966 |
| Official establishment growth, 2019–2023 | −8.9% | −3.9% | −1.0% |
| Population growth, 2020–2025 | +1.8% | +0.6% | +3.1% |
| Spending per household on vehicle insurance | $1,589 | $1,558 | $1,957 |
| Median household income | $65,024 | $72,875 | $80,734 |
| Groundwork market score | 49 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 45 → 41−8.9% over the period
- Employees, 2023
- 198
- Annual payroll, 2023
- $14.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 7925 chain locations
- Listings at the U.S. rate for this spending
- 86The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Muskegon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Muskegon County
- Population, 2025 estimate
- 177,901+1.8% since 2020
- Households
- 67,732
- Median age
- 40.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 504 sq. mi.
- People per square mile
- 349
- Median household income
- $65,024+27.9% vs. 2015–2019, before inflation
- Average household income
- $81,950
- Median home value
- $198,300
- Jobs located here
- 56,600
- Daytime population
- 160,507Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Muskegon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for insurance agencies, numbered among those based in Michigan, with Muskegon County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oceana County, MI | 73 | 6 | 5.8 | $3.1M | +1.7% | #374 of 2,272 |
| 2Antrim County, MI | 69 | 9 | 8.1 | $2.1M | +5.3% | #498 of 2,272 |
| 3Manistee County, MI | 68 | 6 | 5.7 | $3M | +2.3% | #516 of 2,272 |
| 4Kalkaska County, MI | 67 | 5 | 6.4 | $2.7M | +4.3% | #541 of 2,272 |
| 5Gladwin County, MI | 67 | 8 | 7.1 | $2.3M | +2.8% | #553 of 2,272 |
| 6Allegan County, MI | 63 | 42 | 9.2 | $2M | +2.1% | #686 of 2,272 |
| 7Newaygo County, MI | 63 | 20 | 10.2 | $1.7M | +3.1% | #699 of 2,272 |
| 8Barry County, MI | 61 | 24 | 9.8 | $1.9M | +2.2% | #755 of 2,272 |
| 9Missaukee County, MI | 60 | 5 | 8.5 | $2M | +1.4% | #774 of 2,272 |
| 10Cass County, MI | 58 | 18 | 8.5 | $2.1M | +0.2% | #831 of 2,272 |
| 22Muskegon County, MI | 49 | 79 | 11.7 | $1.4M | +1.8% | #1,146 of 2,272 |
Other business types in Muskegon County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Muskegon County, MI?
Map listings as of September 2026 show 79 insurance agencies in Muskegon County. 25 of them (32%) are chain locations. The listings count insurance agencies. Official counts show 41 businesses with payroll classed as insurance agencies and brokerages in 2023, down 8.9% from 2019.
How much do households in Muskegon County, MI spend on vehicle insurance?
About $107.6M a year, or $1,589 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 79 insurance agencies on map listings, it comes to $1.4M per agency. It is estimated from the incomes of the 67,732 households in Muskegon County and national spending patterns by income.
How does Muskegon County, MI compare with the U.S. for insurance agencies?
Muskegon County has 11.7 insurance agencies per 10,000 households, 25% below the U.S. rate of 15.6. Spending per agency is $1.4M, 9% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Muskegon County would have about 86, against 79 on map listings. There is one business with payroll in the industry for every 1,652 households, against one for every 966 across the U.S. The official count fell 8.9% from 2019 to 2023, against −1.0% for the U.S.
How fast is Muskegon County, MI growing?
Population estimates put Muskegon County at 177,901 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 67,732 households. Median household income in Muskegon County is $65,024, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Muskegon County scores 49 for insurance agencies (lower middle), #1,146 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Muskegon County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Muskegon County
Screening a site or an acquisition in Muskegon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.