Groundwork

Health care · County · Michigan

Chiropractors in Muskegon County, MI

The chiropractors in Muskegon County, MI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 63 out of 100: Upper middle

Ranked #375 of 1,490 scored counties
#11 of 60 scored counties in Michigan

Listings
29
2 chain locations (7%)
Official establishments
18
Businesses with payroll, 2023
Household spending a year
$87.3M
On medical and dental services · $1,288 a household
Spending per listing
$3M
26% above the U.S.
Listings per 10k households
4.3
20% below the U.S.
Population, 2025
177,901
+1.8% since 2020

See the chiropractors around any address in Muskegon County

The site report maps the chiropractors on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 29 chiropractors in Muskegon County. Chain locations make up 7% of them, against 8% across the U.S. That comes to 4.3 for every 10,000 households, 20% below the U.S. rate of 5.4.

Households in Muskegon County spend about $87.3M a year on medical and dental services, or $1,288 per household, in line with the U.S. average. That is about $3M of household spending for each practice on map listings, 26% above the U.S. figure of $2.4M. That spending covers all medical and dental services, which chiropractors share with other businesses in the trade.

Official counts show 18 businesses with payroll classed as offices of chiropractors in Muskegon County in 2023. That is one for every 3,763 households, against one for every 3,237 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as offices of chiropractors in Muskegon County.

Population estimates show Muskegon County grew 1.8% from 2020 to 2025, slower than the U.S. (+3.1%). For chiropractors, Muskegon County has a Groundwork market score of 63 (upper middle): #375 of 1,490 scored counties and #11 of 60 scored counties in Michigan.

How Muskegon County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the chiropractors counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Chiropractors in Muskegon County, MI compared with Michigan and the U.S.
MeasureMuskegon CountyMichiganU.S.
Listings per 10k households4.35.65.4
Spending per listing$3M$2.5M$2.4M
Households per official establishment3,7633,0633,237
Official establishment growth, 2019–2023n/a+1.7%+0.8%
Population growth, 2020–2025+1.8%+0.6%+3.1%
Spending per household on medical and dental services$1,288$1,412$1,288
Median household income$65,024$72,875$80,734
Groundwork market score6351

Official counts and lending

Businesses

Official establishments, 2019 to 2023
18 → 18
Employees, 2023
91
Annual payroll, 2023
$3.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
292 chain locations
Listings at the U.S. rate for this spending
37The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$50K

SBA-backed loans to businesses classed as offices of chiropractors in Muskegon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Muskegon County

Population, 2025 estimate
177,901+1.8% since 2020
Households
67,732
Median age
40.6
Homes lived in by their owners
78%
Vehicles per household
1.8
Land area
504 sq. mi.
People per square mile
349
Median household income
$65,024+27.9% vs. 2015–2019, before inflation
Average household income
$81,950
Median home value
$198,300
Jobs located here
56,600
Daytime population
160,507Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Muskegon County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the chiropractors on map listings by name and distance.

Or open the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.

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Chiropractors across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for chiropractors, numbered among those based in Michigan, with Muskegon County marked.

Top counties in Michigan

Counties in Michigan ranked for chiropractors by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Clinton County, MI81103.2$4.8M+1.6%#49 of 1,490
2Newaygo County, MI7852.5$5M+3.1%#78 of 1,490
3Cass County, MI7773.3$4.2M+0.2%#96 of 1,490
4Antrim County, MI7754.5$3.1M+5.3%#108 of 1,490
5Barry County, MI7672.9$4.9M+2.2%#110 of 1,490
6Allegan County, MI72214.6$3.2M+2.1%#192 of 1,490
7Wayne County, MI712123.0$4.4M−1.1%#202 of 1,490
8St. Joseph County, MI67104.2$3.1M+0.1%#283 of 1,490
9Shiawassee County, MI65103.6$3.7M−0.4%#322 of 1,490
10Isabella County, MI6393.6$3.4M+0.3%#369 of 1,490
11Muskegon County, MI63294.3$3M+1.8%#375 of 1,490

Other business types in Muskegon County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many chiropractors are in Muskegon County, MI?

There are 29 chiropractors on map listings in Muskegon County as of September 2026. 2 of them (7%) are chain locations. The listings count chiropractors. Official counts show 18 businesses with payroll classed as offices of chiropractors in 2023.

How much do households in Muskegon County, MI spend on medical and dental services?

About $87.3M a year, or $1,288 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 29 chiropractors on map listings, it comes to $3M per practice. The spending figure covers all medical and dental services, not only chiropractors. It is estimated from the incomes of the 67,732 households in Muskegon County and national spending patterns by income.

How does Muskegon County, MI compare with the U.S. for chiropractors?

Muskegon County has 4.3 chiropractors per 10,000 households, 20% below the U.S. rate of 5.4. Spending per practice is $3M, 26% above the U.S. figure of $2.4M. At the national ratio of chiropractors to household spending, Muskegon County would have about 37, against 29 on map listings. There is one business with payroll in the industry for every 3,763 households, against one for every 3,237 across the U.S.

How fast is Muskegon County, MI growing?

Population estimates put Muskegon County at 177,901 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 67,732 households. Median household income in Muskegon County is $65,024, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Muskegon County scores 63 for chiropractors (upper middle), #375 of 1,490 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Muskegon County. It maps the chiropractors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for chiropractors · All 56 business types in Muskegon County

Screening a site or an acquisition in Muskegon County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.