Groceries and convenience · County · Michigan
Convenience stores in Muskegon County, MI
How Muskegon County, MI compares with other counties and the U.S. for convenience stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #1,264 of 2,261 scored counties
#39 of 75 scored counties in Michigan
- Listings
- 63
- 28 chain locations (44%)
- Official establishments
- 25
- +8.7% since 2019
- Household spending a year
- $385.7M
- On groceries · $5,695 a household
- Spending per listing
- $6.1M
- 22% below the U.S.
- Listings per 10k households
- 9.3
- 16% above the U.S.
- Population, 2025
- 177,901
- +1.8% since 2020
See the convenience stores around any address in Muskegon County
The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 63 convenience stores in Muskegon County. Chain locations make up 44% of them, against 60% across the U.S. Per 10,000 households, that is 9.3, 16% above the U.S. rate of 8.0.
At $5,695 per household (10% below the U.S. average), households in Muskegon County spend about $385.7M a year on groceries. That works out to $6.1M per store, 22% below the U.S. figure of $7.9M. That spending covers all groceries, which convenience stores share with other businesses in the trade.
In 2023, official counts showed 25 businesses with payroll in Muskegon County classed as convenience stores, up 8.7% from 2019. That is one for every 2,709 households, against one for every 3,493 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $200K has gone to businesses classed as convenience stores in Muskegon County.
Between 2020 and 2025, the population of Muskegon County grew 1.8%, slower than the U.S. (+3.1%). For convenience stores, Muskegon County has a Groundwork market score of 46 (lower middle): #1,264 of 2,261 scored counties and #39 of 75 scored counties in Michigan.
How Muskegon County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Muskegon County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.3 | 6.9 | 8.0 |
| Spending per listing | $6.1M | $8.8M | $7.9M |
| Households per official establishment | 2,709 | 4,841 | 3,493 |
| Official establishment growth, 2019–2023 | +8.7% | +5.9% | +22.0% |
| Population growth, 2020–2025 | +1.8% | +0.6% | +3.1% |
| Spending per household on groceries | $5,695 | $6,009 | $6,319 |
| Median household income | $65,024 | $72,875 | $80,734 |
| Groundwork market score | 46 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23 → 25+8.7% over the period
- Employees, 2023
- 138
- Annual payroll, 2023
- $3.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 6328 chain locations
- Listings at the U.S. rate for this spending
- 49The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $200K
SBA-backed loans to businesses classed as convenience stores in Muskegon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Muskegon County
- Population, 2025 estimate
- 177,901+1.8% since 2020
- Households
- 67,732
- Median age
- 40.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 504 sq. mi.
- People per square mile
- 349
- Median household income
- $65,024+27.9% vs. 2015–2019, before inflation
- Average household income
- $81,950
- Median home value
- $198,300
- Jobs located here
- 56,600
- Daytime population
- 160,507Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Muskegon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.
Or open the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardConvenience stores across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for convenience stores, numbered among those based in Michigan, with Muskegon County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ottawa County, MI | 87 | 62 | 5.6 | $11.5M | +3.9% | #69 of 2,261 |
| 2Livingston County, MI | 86 | 30 | 3.9 | $17.2M | +1.7% | #78 of 2,261 |
| 3Kent County, MI | 83 | 125 | 4.9 | $12.8M | +2.5% | #115 of 2,261 |
| 4Oakland County, MI | 82 | 193 | 3.6 | $18.3M | +1.2% | #125 of 2,261 |
| 5Washtenaw County, MI | 80 | 50 | 3.3 | $19.4M | −0.4% | #158 of 2,261 |
| 6Monroe County, MI | 80 | 25 | 4.0 | $15.4M | +0.7% | #159 of 2,261 |
| 7Leelanau County, MI | 77 | 8 | 8.3 | $8M | +3.0% | #257 of 2,261 |
| 8Clinton County, MI | 76 | 14 | 4.4 | $14.4M | +1.6% | #268 of 2,261 |
| 9Macomb County, MI | 73 | 167 | 4.7 | $13.1M | +0.7% | #339 of 2,261 |
| 10Lapeer County, MI | 73 | 25 | 7.2 | $8.5M | +1.0% | #349 of 2,261 |
| 39Muskegon County, MI | 46 | 63 | 9.3 | $6.1M | +1.8% | #1,264 of 2,261 |
Other business types in Muskegon County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores55
- Grocery stores61
- Convenience stores46
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many convenience stores are in Muskegon County, MI?
Muskegon County has 63 convenience stores on map listings as of September 2026. 28 of them (44%) are chain locations. The listings count convenience stores without fuel. Official counts show 25 businesses with payroll classed as convenience stores in 2023, up 8.7% from 2019.
How much do households in Muskegon County, MI spend on groceries?
About $385.7M a year, or $5,695 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 63 convenience stores on map listings, it comes to $6.1M per store. The spending figure covers all groceries, not only convenience stores. It is estimated from the incomes of the 67,732 households in Muskegon County and national spending patterns by income.
How does Muskegon County, MI compare with the U.S. for convenience stores?
Muskegon County has 9.3 convenience stores per 10,000 households, 16% above the U.S. rate of 8.0. Spending per store is $6.1M, 22% below the U.S. figure of $7.9M. At the national ratio of convenience stores to household spending, Muskegon County would have about 49, against 63 on map listings. There is one business with payroll in the industry for every 2,709 households, against one for every 3,493 across the U.S. The official count rose 8.7% from 2019 to 2023, against +22.0% for the U.S.
How fast is Muskegon County, MI growing?
Population estimates put Muskegon County at 177,901 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 67,732 households. Median household income in Muskegon County is $65,024, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Muskegon County scores 46 for convenience stores (lower middle), #1,264 of 2,261 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Muskegon County. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for convenience stores · All 56 business types in Muskegon County
Screening a site or an acquisition in Muskegon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.