Groundwork

Pets · County · Michigan

Pet grooming and boarding businesses in Muskegon County, MI

The pet grooming and boarding businesses in Muskegon County, MI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 50 out of 100: Upper middle

Ranked #727 of 1,461 scored counties
#17 of 57 scored counties in Michigan

Listings
22
3 chain locations (14%)
Official establishments
15
Businesses with payroll, 2023
Household spending a year
$50.7M
On pets · $749 a household
Spending per listing
$2.3M
9% below the U.S.
Listings per 10k households
3.2
11% below the U.S.
Population, 2025
177,901
+1.8% since 2020

See the pet grooming and boarding businesses around any address in Muskegon County

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $749 per household (18% below the U.S. average), households in Muskegon County spend about $50.7M a year on pets. That is about $2.3M of household spending for each business on map listings, 9% below the U.S. figure of $2.5M. The spending figure covers all pets, not only pet grooming and boarding businesses.

There are 22 pet grooming and boarding businesses on map listings in Muskegon County as of September 2026. Chain locations make up 14% of them, against 9% across the U.S. That is 3.2 per 10,000 households, 11% below the U.S. rate of 3.6.

Official counts show 15 businesses with payroll classed as pet care (except veterinary) in Muskegon County in 2023. That is one for every 4,515 households, against one for every 5,057 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $677K has gone to businesses classed as pet care (except veterinary) in Muskegon County.

Population estimates put the population change in Muskegon County from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%). Muskegon County scores 50 (upper middle) on the Groundwork market score for pet grooming and boarding businesses, ranking #727 of 1,461 scored counties and #17 of 57 scored counties in Michigan.

How Muskegon County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Muskegon County, MI compared with Michigan and the U.S.
MeasureMuskegon CountyMichiganU.S.
Listings per 10k households3.23.83.6
Spending per listing$2.3M$2.2M$2.5M
Households per official establishment4,5155,9955,057
Official establishment growth, 2019–2023n/a+33.1%+25.2%
Population growth, 2020–2025+1.8%+0.6%+3.1%
Spending per household on pets$749$843$909
Median household income$65,024$72,875$80,734
Groundwork market score5045

Official counts and lending

Businesses

Official establishments, 2019 to 2023
12 → 15
Employees, 2023
129
Annual payroll, 2023
$3.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
223 chain locations
Listings at the U.S. rate for this spending
20The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$677K

SBA-backed loans to businesses classed as pet care (except veterinary) in Muskegon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Muskegon County

Population, 2025 estimate
177,901+1.8% since 2020
Households
67,732
Median age
40.6
Homes lived in by their owners
78%
Vehicles per household
1.8
Land area
504 sq. mi.
People per square mile
349
Median household income
$65,024+27.9% vs. 2015–2019, before inflation
Average household income
$81,950
Median home value
$198,300
Jobs located here
56,600
Daytime population
160,507Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Muskegon County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet grooming and boarding across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for pet grooming and boarding businesses, numbered among those based in Michigan, with Muskegon County marked.

Top counties in Michigan

Counties in Michigan ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Clinton County, MI73103.2$3M+1.6%#158 of 1,461
2Wayne County, MI671402.0$3.9M−1.1%#292 of 1,461
3Kent County, MI67893.5$2.6M+2.5%#303 of 1,461
4Oakland County, MI661973.7$2.8M+1.2%#321 of 1,461
5Monroe County, MI66223.5$2.5M+0.7%#324 of 1,461
6Macomb County, MI641253.5$2.5M+0.7%#379 of 1,461
7Ottawa County, MI64494.4$2.1M+3.9%#387 of 1,461
8Washtenaw County, MI59593.9$2.5M−0.4%#511 of 1,461
9Livingston County, MI58303.9$2.7M+1.7%#525 of 1,461
10Newaygo County, MI5773.6$2.1M+3.1%#561 of 1,461
17Muskegon County, MI50223.2$2.3M+1.8%#727 of 1,461

Other business types in Muskegon County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in Muskegon County, MI?

As of September 2026, map listings count 22 pet grooming and boarding businesses in Muskegon County. 3 of them (14%) are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 15 businesses with payroll classed as pet care (except veterinary) in 2023.

How much do households in Muskegon County, MI spend on pets?

About $50.7M a year, or $749 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 22 pet grooming and boarding businesses on map listings, it comes to $2.3M per business. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade. It is estimated from the incomes of the 67,732 households in Muskegon County and national spending patterns by income.

How does Muskegon County, MI compare with the U.S. for pet grooming and boarding businesses?

Muskegon County has 3.2 pet grooming and boarding businesses per 10,000 households, 11% below the U.S. rate of 3.6. Spending per business is $2.3M, 9% below the U.S. figure of $2.5M. At the U.S. ratio of pet grooming and boarding businesses to household spending, Muskegon County would have about 20, against 22 on map listings. There is one business with payroll in the industry for every 4,515 households, against one for every 5,057 across the U.S.

How fast is Muskegon County, MI growing?

Population estimates put Muskegon County at 177,901 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 67,732 households. Median household income in Muskegon County is $65,024, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Muskegon County scores 50 for pet grooming and boarding businesses (upper middle), #727 of 1,461 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Muskegon County. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in Muskegon County

Screening a site or an acquisition in Muskegon County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.