Food and drink · County · Michigan
Coffee shops and cafes in Muskegon County, MI
The coffee shops and cafes in Muskegon County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #400 of 2,063 scored counties
#15 of 66 scored counties in Michigan
- Listings
- 45
- 17 chain locations (38%)
- Official establishments
- 22
- All snack and nonalcoholic beverage bars · −4.3% since 2019
- Household spending a year
- $236.1M
- On food away from home · $3,486 a household
- Spending per listing
- $5.2M
- 42% above the U.S.
- Listings per 10k households
- 6.6
- 40% below the U.S.
- Population, 2025
- 177,901
- +1.8% since 2020
See the coffee shops and cafes around any address in Muskegon County
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $3,486 per household (14% below the U.S. average), households in Muskegon County spend about $236.1M a year on food away from home. Spread across 45 coffee shops and cafes, that is $5.2M per cafe, 42% above the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.
Muskegon County has 45 coffee shops and cafes on map listings as of September 2026. 17 of them (38%) are chain locations, against 39% across the U.S. That is 6.6 per 10,000 households, 40% below the U.S. rate of 11.0.
In 2023, official counts showed 22 businesses with payroll in Muskegon County classed as snack and nonalcoholic beverage bars, down 4.3% from 2019. That is one for every 3,079 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Official counts list 8 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $293K have gone to businesses classed as snack and nonalcoholic beverage bars in Muskegon County.
Population estimates put the population change in Muskegon County from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%). For coffee shops and cafes, Muskegon County has a Groundwork market score of 66 (upper middle): #400 of 2,063 scored counties and #15 of 66 scored counties in Michigan. That puts it in the top quarter of counties.
How Muskegon County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Muskegon County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.6 | 9.4 | 11.0 |
| Spending per listing | $5.2M | $4.1M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 3,079 | 2,391 | 1,518 |
| Official establishment growth, 2019–2023 | −4.3% | +12.2% | +24.3% |
| Population growth, 2020–2025 | +1.8% | +0.6% | +3.1% |
| Spending per household on food away from home | $3,486 | $3,875 | $4,070 |
| Median household income | $65,024 | $72,875 | $80,734 |
| Groundwork market score | 66 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23 → 22All snack and nonalcoholic beverage bars · −4.3% over the period
- Employees, 2023
- 124
- Annual payroll, 2023
- $3M
- One-person businesses, 2023
- 8All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 4517 chain locations
- Listings at the U.S. rate for this spending
- 64The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $293K
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Muskegon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in Muskegon County
- Population, 2025 estimate
- 177,901+1.8% since 2020
- Households
- 67,732
- Median age
- 40.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 504 sq. mi.
- People per square mile
- 349
- Median household income
- $65,024+27.9% vs. 2015–2019, before inflation
- Average household income
- $81,950
- Median home value
- $198,300
- Jobs located here
- 56,600
- Daytime population
- 160,507Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Muskegon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for coffee shops and cafes, numbered among those based in Michigan, with Muskegon County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Barry County, MI | 82 | 13 | 5.3 | $7.4M | +2.2% | #73 of 2,063 |
| 2Lapeer County, MI | 80 | 16 | 4.6 | $8.5M | +1.0% | #99 of 2,063 |
| 3Monroe County, MI | 78 | 39 | 6.2 | $6.4M | +0.7% | #135 of 2,063 |
| 4St. Clair County, MI | 77 | 35 | 5.2 | $7.3M | +0.1% | #151 of 2,063 |
| 5Clinton County, MI | 76 | 19 | 6.0 | $7.1M | +1.6% | #172 of 2,063 |
| 6Montcalm County, MI | 74 | 16 | 6.5 | $5.3M | +4.1% | #210 of 2,063 |
| 7Macomb County, MI | 71 | 257 | 7.2 | $5.5M | +0.7% | #273 of 2,063 |
| 8Ottawa County, MI | 71 | 106 | 9.5 | $4.5M | +3.9% | #282 of 2,063 |
| 9Tuscola County, MI | 70 | 7 | 3.3 | $10.4M | −1.2% | #285 of 2,063 |
| 10Cass County, MI | 70 | 15 | 7.1 | $5.4M | +0.2% | #301 of 2,063 |
| 15Muskegon County, MI | 66 | 45 | 6.6 | $5.2M | +1.8% | #400 of 2,063 |
Other business types in Muskegon County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes54
- Sit-down restaurants58
- Fast food and sandwich shops48
- Pizza44
- Coffee shops and cafes66
- Bakeries and dessert shops44
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in Muskegon County, MI?
Map listings as of September 2026 show 45 coffee shops and cafes in Muskegon County. 17 of them (38%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 22 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, down 4.3% from 2019. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Official counts also show 8 one-person businesses without payroll.
How much do households in Muskegon County, MI spend on food away from home?
About $236.1M a year, or $3,486 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 45 coffee shops and cafes on map listings, it comes to $5.2M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 67,732 households in Muskegon County and national spending patterns by income.
How does Muskegon County, MI compare with the U.S. for coffee shops and cafes?
Muskegon County has 6.6 coffee shops and cafes per 10,000 households, 40% below the U.S. rate of 11.0. Spending per cafe is $5.2M, 42% above the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, Muskegon County would have about 64, against 45 on map listings. There is one business with payroll in the industry for every 3,079 households, against one for every 1,518 across the U.S. The official count fell 4.3% from 2019 to 2023, against +24.3% for the U.S.
How fast is Muskegon County, MI growing?
Population estimates put Muskegon County at 177,901 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 67,732 households. Median household income in Muskegon County is $65,024, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Muskegon County scores 66 for coffee shops and cafes (upper middle), #400 of 2,063 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Muskegon County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in Muskegon County
Screening a site or an acquisition in Muskegon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.