Food and drink · County · New Mexico
Sit-down restaurants in Doña Ana County, NM
Competitor counts, household spending and official business counts for sit-down restaurants in Doña Ana County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #713 of 2,405 scored counties
#7 of 25 scored counties in New Mexico
- Listings
- 355
- 110 chain locations (31%)
- Official establishments
- 105
- −2.8% since 2019
- Household spending a year
- $277.8M
- On food away from home · $3,273 a household
- Spending per listing
- $783K
- 18% above the U.S.
- Listings per 10k households
- 41.8
- 32% below the U.S.
- Population, 2025
- 229,091
- +4.1% since 2020
See the sit-down restaurants around any address in Doña Ana County
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in Doña Ana County comes to about $277.8M a year: $3,273 per household, 20% below the U.S. average. That is about $783K of household spending for each restaurant on map listings, 18% above the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.
Doña Ana County has 355 sit-down restaurants on map listings as of September 2026. Chain locations make up 31% of them, against 29% across the U.S. Per 10,000 households, that is 41.8, 32% below the U.S. rate of 61.3.
In 2023, official counts showed 105 businesses with payroll in Doña Ana County classed as full-service restaurants, down 2.8% from 2019. That is one for every 808 households, against one for every 500 across the U.S. Official counts also show 40 one-person businesses without payroll. Since fiscal 2022, 4 SBA-backed loans worth $1.8M have gone to businesses classed as full-service restaurants in Doña Ana County.
Population estimates show Doña Ana County grew 4.1% from 2020 to 2025, faster than the U.S. (+3.1%). Doña Ana County scores 61 (upper middle) on the Groundwork market score for sit-down restaurants, ranking #713 of 2,405 scored counties and #7 of 25 scored counties in New Mexico.
How Doña Ana County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Doña Ana County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 41.8 | 53.0 | 61.3 |
| Spending per listing | $783K | $670K | $664K |
| Households per official establishment | 808 | 630 | 500 |
| Official establishment growth, 2019–2023 | −2.8% | −3.5% | +1.5% |
| Population growth, 2020–2025 | +4.1% | +0.3% | +3.1% |
| Spending per household on food away from home | $3,273 | $3,547 | $4,070 |
| Median household income | $56,848 | $64,059 | $80,734 |
| Groundwork market score | 61 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 108 → 105−2.8% over the period
- Employees, 2023
- 3,136
- Annual payroll, 2023
- $68.8M
- One-person businesses, 2023
- 40Businesses with no payroll
- Map listings, September 2026
- 355110 chain locations
- Listings at the U.S. rate for this spending
- 419The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $1.8M
SBA-backed loans to businesses classed as full-service restaurants in Doña Ana County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Doña Ana County
- Population, 2025 estimate
- 229,091+4.1% since 2020
- Households
- 84,889
- Median age
- 36.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 3,808 sq. mi.
- People per square mile
- 59
- Median household income
- $56,848+38.8% vs. 2015–2019, before inflation
- Average household income
- $76,951
- Median home value
- $220,800
- Jobs located here
- 79,505
- Daytime population
- 218,304Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Doña Ana County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for sit-down restaurants, numbered among those based in New Mexico, with Doña Ana County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 92 | 160 | 28.1 | $1.4M | +6.9% | #11 of 2,405 |
| 2Los Alamos County, NM | 80 | 35 | 42.4 | $1.3M | 0.0% | #124 of 2,405 |
| 3Valencia County, NM | 74 | 97 | 35.2 | $952K | +7.2% | #275 of 2,405 |
| 4Torrance County, NM | 69 | 23 | 38.0 | $836K | +6.9% | #410 of 2,405 |
| 5Otero County, NM | 62 | 100 | 40.8 | $803K | +3.7% | #674 of 2,405 |
| 6Rio Arriba County, NM | 61 | 54 | 34.5 | $964K | −1.0% | #695 of 2,405 |
| 7Doña Ana County, NM | 61 | 355 | 41.8 | $783K | +4.1% | #713 of 2,405 |
| 8San Miguel County, NM | 51 | 39 | 32.7 | $933K | −3.2% | #1,114 of 2,405 |
| 9Eddy County, NM | 48 | 141 | 59.7 | $645K | +0.3% | #1,283 of 2,405 |
| 10San Juan County, NM | 47 | 196 | 47.0 | $704K | −0.9% | #1,314 of 2,405 |
Other business types in Doña Ana County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes60
- Sit-down restaurants61
- Fast food and sandwich shops56
- Pizza67
- Coffee shops and cafes49
- Bakeries and dessert shops55
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in Doña Ana County, NM?
Map listings as of September 2026 show 355 sit-down restaurants in Doña Ana County. 110 of them (31%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 105 businesses with payroll classed as full-service restaurants in 2023, down 2.8% from 2019. Another 40 one-person businesses have no payroll, by official counts.
How much do households in Doña Ana County, NM spend on food away from home?
About $277.8M a year, or $3,273 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 355 sit-down restaurants on map listings, it comes to $783K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 84,889 households in Doña Ana County and national spending patterns by income.
How does Doña Ana County, NM compare with the U.S. for sit-down restaurants?
Doña Ana County has 41.8 sit-down restaurants per 10,000 households, 32% below the U.S. rate of 61.3. Spending per restaurant is $783K, 18% above the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, Doña Ana County would have about 419, against 355 on map listings. There is one business with payroll in the industry for every 808 households, against one for every 500 across the U.S. The official count fell 2.8% from 2019 to 2023, against +1.5% for the U.S.
How fast is Doña Ana County, NM growing?
Population estimates put Doña Ana County at 229,091 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 84,889 households. Median household income in Doña Ana County is $56,848, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Doña Ana County scores 61 for sit-down restaurants (upper middle), #713 of 2,405 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Doña Ana County. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in Doña Ana County
Screening a site or an acquisition in Doña Ana County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.