Clothing and laundry · County · New Mexico
Laundromats in Doña Ana County, NM
Competitor counts, household spending and official business counts for laundromats in Doña Ana County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #325 of 785 scored counties
#3 of 10 scored counties in New Mexico
- Listings
- 11
- 1 chain location (9%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $130.7M
- On clothing, shoes and related services · $1,539 a household
- Spending per listing
- $11.9M
- 5% below the U.S.
- Listings per 10k households
- 1.3
- 19% below the U.S.
- Population, 2025
- 229,091
- +4.1% since 2020
See the laundromats around any address in Doña Ana County
The site report maps the laundromats on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on clothing, shoes and related services in Doña Ana County comes to about $130.7M a year: $1,539 per household, 25% below the U.S. average. That is about $11.9M of household spending for each laundromat on map listings, 5% below the U.S. figure of $12.5M. The spending figure covers all clothing, shoes and related services, not only laundromats.
Doña Ana County has 11 laundromats on map listings as of September 2026. One of them (9%) is a chain location, against 19% across the U.S. That is 1.3 per 10,000 households, 19% below the U.S. rate of 1.6.
In 2023, official counts showed 3 businesses with payroll in Doña Ana County classed as coin-operated laundries. That is one for every 28,296 households, against one for every 11,865 across the U.S.
Population estimates show Doña Ana County grew 4.1% from 2020 to 2025, faster than the U.S. (+3.1%). Doña Ana County scores 55 (upper middle) on the Groundwork market score for laundromats, ranking #325 of 785 scored counties and #3 of 10 scored counties in New Mexico.
How Doña Ana County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the laundromats counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Doña Ana County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.3 | 1.8 | 1.6 |
| Spending per listing | $11.9M | $9.1M | $12.5M |
| Households per official establishment | 28,296 | 12,315 | 11,865 |
| Official establishment growth, 2019–2023 | n/a | −5.6% | +3.0% |
| Population growth, 2020–2025 | +4.1% | +0.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,539 | $1,645 | $2,055 |
| Median household income | $56,848 | $64,059 | $80,734 |
| Groundwork market score | 55 | 11 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 12
- Annual payroll, 2023
- $280K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 111 chain location
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as coin-operated laundries in Doña Ana County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Doña Ana County
- Population, 2025 estimate
- 229,091+4.1% since 2020
- Households
- 84,889
- Median age
- 36.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 3,808 sq. mi.
- People per square mile
- 59
- Median household income
- $56,848+38.8% vs. 2015–2019, before inflation
- Average household income
- $76,951
- Median home value
- $220,800
- Jobs located here
- 79,505
- Daytime population
- 218,304Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Doña Ana County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the laundromats on map listings by name and distance.
Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardLaundromats across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for laundromats, numbered among those based in New Mexico, with Doña Ana County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 69 | 6 | 1.1 | $17.4M | +6.9% | #165 of 785 |
| 2Santa Fe County, NM | 57 | 9 | 1.3 | $14.5M | +1.2% | #302 of 785 |
| 3Doña Ana County, NM | 55 | 11 | 1.3 | $11.9M | +4.1% | #325 of 785 |
| 4Bernalillo County, NM | 50 | 37 | 1.3 | $13.1M | −1.4% | #379 of 785 |
| 5Valencia County, NM | 35 | 5 | 1.8 | $8.6M | +7.2% | #561 of 785 |
| 6Lea County, NM | 16 | 7 | 2.8 | $6M | +0.2% | #736 of 785 |
| 7Eddy County, NM | 14 | 9 | 3.8 | $4.6M | +0.3% | #754 of 785 |
| 8Curry County, NM | 6 | 5 | 2.7 | $5.6M | −3.5% | #776 of 785 |
| 9San Juan County, NM | 6 | 15 | 3.6 | $4.3M | −0.9% | #777 of 785 |
| 10McKinley County, NM | 0 | 13 | 6.1 | $2.3M | −6.1% | #785 of 785 |
Other business types in Doña Ana County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry52
- Clothing and shoe stores55
- Laundromats55
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many laundromats are in Doña Ana County, NM?
Map listings as of September 2026 show 11 laundromats in Doña Ana County. One of them (9%) is a chain location. The listings count laundromats. Official counts show 3 businesses with payroll classed as coin-operated laundries in 2023.
How much do households in Doña Ana County, NM spend on clothing, shoes and related services?
About $130.7M a year, or $1,539 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 11 laundromats on map listings, it comes to $11.9M per laundromat. That spending covers all clothing, shoes and related services, which laundromats share with other businesses in the trade. It is estimated from the incomes of the 84,889 households in Doña Ana County and national spending patterns by income.
How does Doña Ana County, NM compare with the U.S. for laundromats?
Doña Ana County has 1.3 laundromats per 10,000 households, 19% below the U.S. rate of 1.6. Spending per laundromat is $11.9M, 5% below the U.S. figure of $12.5M. At the U.S. ratio of laundromats to household spending, Doña Ana County would have about 10, against 11 on map listings. There is one business with payroll in the industry for every 28,296 households, against one for every 11,865 across the U.S.
How fast is Doña Ana County, NM growing?
Population estimates put Doña Ana County at 229,091 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 84,889 households. Median household income in Doña Ana County is $56,848, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Doña Ana County scores 55 for laundromats (upper middle), #325 of 785 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Doña Ana County. It maps the laundromats on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for laundromats · All 56 business types in Doña Ana County
Screening a site or an acquisition in Doña Ana County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.