Groundwork

Groceries and convenience · County · New Mexico

Grocery and convenience stores in Doña Ana County, NM

Competitor counts, household spending and official business counts for grocery and convenience stores in Doña Ana County, NM, set against other counties and the U.S.

Groundwork market score · out of 100

Score 70 out of 100: Upper middle

Ranked #439 of 2,402 scored counties
#7 of 25 scored counties in New Mexico

Listings
124
52 chain locations (42%)
Official establishments
21
−12.5% since 2019
Household spending a year
$460.6M
On groceries · $5,426 a household
Spending per listing
$3.7M
10% above the U.S.
Listings per 10k households
14.6
22% below the U.S.
Population, 2025
229,091
+4.1% since 2020

See the grocery and convenience stores around any address in Doña Ana County

The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 124 grocery and convenience stores in Doña Ana County. 52 of them (42%) are chain locations, against 42% across the U.S. That is 14.6 per 10,000 households, 22% below the U.S. rate of 18.7.

Households in Doña Ana County spend about $460.6M a year on groceries, or $5,426 per household, 14% below the U.S. average. That works out to $3.7M per store, 10% above the U.S. figure of $3.4M.

Official counts show 21 businesses with payroll classed as grocery and convenience stores in Doña Ana County in 2023, down 12.5% from 2019. That is one for every 4,042 households, against one for every 1,293 across the U.S. Official counts list 40 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $25K has gone to businesses classed as grocery and convenience stores in Doña Ana County.

Between 2020 and 2025, the population of Doña Ana County grew 4.1%, faster than the U.S. (+3.1%). The Groundwork market score for grocery and convenience stores in Doña Ana County is 70 (upper middle), #439 of 2,402 scored counties and #7 of 25 scored counties in New Mexico. That puts it in the top quarter of counties.

How Doña Ana County compares

The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery and convenience stores in Doña Ana County, NM compared with New Mexico and the U.S.
MeasureDoña Ana CountyNew MexicoU.S.
Listings per 10k households14.616.218.7
Spending per listing$3.7M$3.5M$3.4M
Households per official establishment4,0422,8881,293
Official establishment growth, 2019–2023−12.5%+2.8%+7.2%
Population growth, 2020–2025+4.1%+0.3%+3.1%
Spending per household on groceries$5,426$5,673$6,319
Median household income$56,848$64,059$80,734
Groundwork market score7052

Official counts and lending

Businesses

Official establishments, 2019 to 2023
24 → 21−12.5% over the period
Employees, 2023
886
Annual payroll, 2023
$24.4M
One-person businesses, 2023
40Businesses with no payroll
Map listings, September 2026
12452 chain locations
Listings at the U.S. rate for this spending
136The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$25K

SBA-backed loans to businesses classed as grocery and convenience stores in Doña Ana County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Doña Ana County

Population, 2025 estimate
229,091+4.1% since 2020
Households
84,889
Median age
36.1
Homes lived in by their owners
65%
Vehicles per household
1.9
Land area
3,808 sq. mi.
People per square mile
59
Median household income
$56,848+38.8% vs. 2015–2019, before inflation
Average household income
$76,951
Median home value
$220,800
Jobs located here
79,505
Daytime population
218,304Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Doña Ana County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.

Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.

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Grocery and convenience stores across New Mexico

Every New Mexico market ranked →

The highest-scoring counties in New Mexico for grocery and convenience stores, numbered among those based in New Mexico, with Doña Ana County marked.

Top counties in New Mexico

Counties in New Mexico ranked for grocery and convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sandoval County, NM92529.1$6.8M+6.9%#29 of 2,402
2Los Alamos County, NM801012.1$6.1M0.0%#175 of 2,402
3Valencia County, NM793613.1$4.2M+7.2%#203 of 2,402
4Santa Fe County, NM7411416.1$3.8M+1.2%#324 of 2,402
5Bernalillo County, NM7134912.2$4.8M−1.4%#405 of 2,402
6Torrance County, NM71711.6$4.7M+6.9%#406 of 2,402
7Doña Ana County, NM7012414.6$3.7M+4.1%#439 of 2,402
8Rio Arriba County, NM641811.5$4.8M−1.0%#617 of 2,402
9Otero County, NM624418.0$3M+3.7%#722 of 2,402
10Eddy County, NM625121.6$2.7M+0.3%#735 of 2,402

Other business types in Doña Ana County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery and convenience stores are in Doña Ana County, NM?

Doña Ana County has 124 grocery and convenience stores on map listings as of September 2026. 52 of them (42%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 21 businesses with payroll classed as grocery and convenience stores in 2023, down 12.5% from 2019. Official counts also show 40 one-person businesses without payroll.

How much do households in Doña Ana County, NM spend on groceries?

About $460.6M a year, or $5,426 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 124 grocery and convenience stores on map listings, it comes to $3.7M per store. It is estimated from the incomes of the 84,889 households in Doña Ana County and national spending patterns by income.

How does Doña Ana County, NM compare with the U.S. for grocery and convenience stores?

Doña Ana County has 14.6 grocery and convenience stores per 10,000 households, 22% below the U.S. rate of 18.7. Spending per store is $3.7M, 10% above the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, Doña Ana County would have about 136, against 124 on map listings. There is one business with payroll in the industry for every 4,042 households, against one for every 1,293 across the U.S. The official count fell 12.5% from 2019 to 2023, against +7.2% for the U.S.

How fast is Doña Ana County, NM growing?

Population estimates put Doña Ana County at 229,091 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 84,889 households. Median household income in Doña Ana County is $56,848, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Doña Ana County scores 70 for grocery and convenience stores (upper middle), #439 of 2,402 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Doña Ana County. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery and convenience stores · All 56 business types in Doña Ana County

Screening a site or an acquisition in Doña Ana County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.