Child care · County · New Mexico
Child care centers and preschools in Doña Ana County, NM
How Doña Ana County, NM compares with other counties and the U.S. for child care centers and preschools: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #540 of 1,611 scored counties
#8 of 15 scored counties in New Mexico
- Listings
- 42
- 4 chain locations (10%)
- Official establishments
- 57
- +7.6% since 2019
- Household spending a year
- $42.5M
- On child care and other personal services · $500 a household
- Spending per listing
- $1M
- In line with the U.S.
- Listings per 10k households
- 4.9
- 16% below the U.S.
- Population, 2025
- 229,091
- +4.1% since 2020
See the child care centers and preschools around any address in Doña Ana County
The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on child care and other personal services in Doña Ana County comes to about $42.5M a year: $500 per household, 14% below the U.S. average. That works out to $1M per center, in line with the U.S. figure of $1M.
There are 42 child care centers and preschools on map listings in Doña Ana County as of September 2026. Chain locations make up 10% of them, against 12% across the U.S. Per 10,000 households, that is 4.9, 16% below the U.S. rate of 5.8.
The official count of businesses with payroll classed as child care services in Doña Ana County was 57 in 2023, up 7.6% from 2019. That is one for every 1,489 households, against one for every 1,573 across the U.S. Another 390 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $300K has gone to businesses classed as child care services in Doña Ana County.
Population estimates show Doña Ana County grew 4.1% from 2020 to 2025, faster than the U.S. (+3.1%). For child care centers and preschools, Doña Ana County has a Groundwork market score of 60 (upper middle): #540 of 1,611 scored counties and #8 of 15 scored counties in New Mexico.
How Doña Ana County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Doña Ana County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.9 | 4.5 | 5.8 |
| Spending per listing | $1M | $1.3M | $1M |
| Households per official establishment | 1,489 | 1,865 | 1,573 |
| Official establishment growth, 2019–2023 | +7.6% | +11.4% | +5.7% |
| Population growth, 2020–2025 | +4.1% | +0.3% | +3.1% |
| Spending per household on child care and other personal services | $500 | $571 | $581 |
| Median household income | $56,848 | $64,059 | $80,734 |
| Groundwork market score | 60 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 53 → 57+7.6% over the period
- Employees, 2023
- 999
- Annual payroll, 2023
- $28.8M
- One-person businesses, 2023
- 390Businesses with no payroll
- Map listings, September 2026
- 424 chain locations
- Listings at the U.S. rate for this spending
- 42The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $300K
SBA-backed loans to businesses classed as child care services in Doña Ana County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Doña Ana County
- Population, 2025 estimate
- 229,091+4.1% since 2020
- Households
- 84,889
- Median age
- 36.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 3,808 sq. mi.
- People per square mile
- 59
- Median household income
- $56,848+38.8% vs. 2015–2019, before inflation
- Average household income
- $76,951
- Median home value
- $220,800
- Jobs located here
- 79,505
- Daytime population
- 218,304Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Doña Ana County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.
Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChild care and preschools across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for child care centers and preschools, numbered among those based in New Mexico, with Doña Ana County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 88 | 27 | 4.7 | $1.5M | +6.9% | #22 of 1,611 |
| 2Santa Fe County, NM | 85 | 30 | 4.2 | $1.7M | +1.2% | #37 of 1,611 |
| 3Eddy County, NM | 75 | 9 | 3.8 | $1.7M | +0.3% | #152 of 1,611 |
| 4Valencia County, NM | 74 | 12 | 4.4 | $1.1M | +7.2% | #178 of 1,611 |
| 5Otero County, NM | 72 | 10 | 4.1 | $1.2M | +3.7% | #216 of 1,611 |
| 6Taos County, NM | 69 | 6 | 3.9 | $1.4M | +0.3% | #276 of 1,611 |
| 7San Juan County, NM | 62 | 20 | 4.8 | $1.1M | −0.9% | #484 of 1,611 |
| 8Doña Ana County, NM | 60 | 42 | 4.9 | $1M | +4.1% | #540 of 1,611 |
| 9Chaves County, NM | 59 | 8 | 3.4 | $1.4M | −2.7% | #564 of 1,611 |
| 10Bernalillo County, NM | 57 | 151 | 5.3 | $1.1M | −1.4% | #624 of 1,611 |
Other business types in Doña Ana County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
- Child care and preschools60
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many child care centers and preschools are in Doña Ana County, NM?
As of September 2026, map listings count 42 child care centers and preschools in Doña Ana County. 4 of them (10%) are chain locations. The listings count day care centers and preschools. Official counts show 57 businesses with payroll classed as child care services in 2023, up 7.6% from 2019. Official counts list 390 one-person businesses without payroll.
How much do households in Doña Ana County, NM spend on child care and other personal services?
About $42.5M a year, or $500 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 42 child care centers and preschools on map listings, it comes to $1M per center. It is estimated from the incomes of the 84,889 households in Doña Ana County and national spending patterns by income.
How does Doña Ana County, NM compare with the U.S. for child care centers and preschools?
Doña Ana County has 4.9 child care centers and preschools per 10,000 households, 16% below the U.S. rate of 5.8. Spending per center is $1M, in line with the U.S. figure of $1M. The count on map listings matches the U.S. ratio of child care centers and preschools to household spending. There is one business with payroll in the industry for every 1,489 households, against one for every 1,573 across the U.S. The official count rose 7.6% from 2019 to 2023, against +5.7% for the U.S.
How fast is Doña Ana County, NM growing?
Population estimates put Doña Ana County at 229,091 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 84,889 households. Median household income in Doña Ana County is $56,848, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Doña Ana County scores 60 for child care centers and preschools (upper middle), #540 of 1,611 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Doña Ana County. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for child care centers and preschools · All 56 business types in Doña Ana County
Screening a site or an acquisition in Doña Ana County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.