Auto · County · New Mexico
Car washes and detailers in Doña Ana County, NM
The car washes and detailers in Doña Ana County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 77 out of 100: High
Ranked #99 of 1,451 scored counties
#3 of 14 scored counties in New Mexico
- Listings
- 29
- 9 chain locations (31%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $86M
- On vehicle maintenance and repairs · $1,013 a household
- Spending per listing
- $3M
- 18% above the U.S.
- Listings per 10k households
- 3.4
- 11% below the U.S.
- Population, 2025
- 229,091
- +4.1% since 2020
See the car washes and detailers around any address in Doña Ana County
The site report maps the car washes and detailers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for car washes and detailers in Doña Ana County is 77 (high), #99 of 1,451 scored counties and #3 of 14 scored counties in New Mexico. That puts it in the top 10% of counties for car washes and detailers.
As of September 2026, map listings count 29 car washes and detailers in Doña Ana County. Of those, 9 are chain locations, or 31%, against 23% across the U.S. That is 3.4 per 10,000 households, 11% below the U.S. rate of 3.8.
At $1,013 per household (6% above the U.S. average), households in Doña Ana County spend about $86M a year on vehicle maintenance and repairs. That is about $3M of household spending for each location on map listings, 18% above the U.S. figure of $2.5M. That spending covers all vehicle maintenance and repairs, which car washes and detailers share with other businesses in the trade.
In 2023, official counts showed 6 businesses with payroll in Doña Ana County classed as car washes. That is one for every 14,148 households, against one for every 6,523 across the U.S. Between 2020 and 2025, the population of Doña Ana County grew 4.1%, faster than the U.S. (+3.1%).
How Doña Ana County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the car washes and detailers counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Doña Ana County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.4 | 4.0 | 3.8 |
| Spending per listing | $3M | $2.6M | $2.5M |
| Households per official establishment | 14,148 | 6,249 | 6,523 |
| Official establishment growth, 2019–2023 | n/a | +15.5% | +16.7% |
| Population growth, 2020–2025 | +4.1% | +0.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,013 | $1,033 | $958 |
| Median household income | $56,848 | $64,059 | $80,734 |
| Groundwork market score | 77 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 6
- Employees, 2023
- 39
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 299 chain locations
- Listings at the U.S. rate for this spending
- 34The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as car washes in Doña Ana County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Doña Ana County
- Population, 2025 estimate
- 229,091+4.1% since 2020
- Households
- 84,889
- Median age
- 36.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 3,808 sq. mi.
- People per square mile
- 59
- Median household income
- $56,848+38.8% vs. 2015–2019, before inflation
- Average household income
- $76,951
- Median home value
- $220,800
- Jobs located here
- 79,505
- Daytime population
- 218,304Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Doña Ana County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the car washes and detailers on map listings by name and distance.
Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCar washes and detailing across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for car washes and detailers, numbered among those based in New Mexico, with Doña Ana County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 90 | 13 | 2.3 | $5.1M | +6.9% | #8 of 1,451 |
| 2Valencia County, NM | 89 | 8 | 2.9 | $4M | +7.2% | #12 of 1,451 |
| 3Doña Ana County, NM | 77 | 29 | 3.4 | $3M | +4.1% | #99 of 1,451 |
| 4Santa Fe County, NM | 69 | 20 | 2.8 | $3.7M | +1.2% | #248 of 1,451 |
| 5Taos County, NM | 69 | 5 | 3.2 | $3.4M | +0.3% | #249 of 1,451 |
| 6Bernalillo County, NM | 43 | 131 | 4.6 | $2.1M | −1.4% | #906 of 1,451 |
| 7Otero County, NM | 41 | 17 | 6.9 | $1.4M | +3.7% | #972 of 1,451 |
| 8Lea County, NM | 39 | 13 | 5.3 | $2.1M | +0.2% | #1,005 of 1,451 |
| 9Eddy County, NM | 33 | 15 | 6.4 | $1.7M | +0.3% | #1,147 of 1,451 |
| 10San Juan County, NM | 32 | 23 | 5.5 | $1.9M | −0.9% | #1,161 of 1,451 |
Other business types in Doña Ana County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care72
- Auto repair shops69
- Collision repair and body shops71
- Car washes and detailing77
- Tire shops65
- Oil change and quick lube59
- Gas stations73
- Insurance agencies48
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many car washes and detailers are in Doña Ana County, NM?
Doña Ana County has 29 car washes and detailers on map listings as of September 2026. 9 of them (31%) are chain locations. The listings count car washes and detailers. Official counts show 6 businesses with payroll classed as car washes in 2023.
How much do households in Doña Ana County, NM spend on vehicle maintenance and repairs?
About $86M a year, or $1,013 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 29 car washes and detailers on map listings, it comes to $3M per location. The spending figure covers all vehicle maintenance and repairs, not only car washes and detailers. It is estimated from the incomes of the 84,889 households in Doña Ana County and national spending patterns by income.
How does Doña Ana County, NM compare with the U.S. for car washes and detailers?
Doña Ana County has 3.4 car washes and detailers per 10,000 households, 11% below the U.S. rate of 3.8. Spending per location is $3M, 18% above the U.S. figure of $2.5M. At the national ratio of car washes and detailers to household spending, Doña Ana County would have about 34, against 29 on map listings. There is one business with payroll in the industry for every 14,148 households, against one for every 6,523 across the U.S.
How fast is Doña Ana County, NM growing?
Population estimates put Doña Ana County at 229,091 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 84,889 households. Median household income in Doña Ana County is $56,848, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Doña Ana County scores 77 for car washes and detailers (high), #99 of 1,451 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Doña Ana County. It maps the car washes and detailers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for car washes and detailers · All 56 business types in Doña Ana County
Screening a site or an acquisition in Doña Ana County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.