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Electricians in Doña Ana County, NM
Competitor counts, household spending and official business counts for electricians in Doña Ana County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #328 of 1,160 scored counties
#2 of 12 scored counties in New Mexico
- Listings
- 15
- 0 chain locations (0%)
- Official establishments
- 42
- −6.7% since 2019
- Household spending a year
- $202.6M
- On home repairs, maintenance and insurance · $2,386 a household
- Spending per listing
- $13.5M
- 12% above the U.S.
- Listings per 10k households
- 1.8
- 28% below the U.S.
- Population, 2025
- 229,091
- +4.1% since 2020
See the electricians around any address in Doña Ana County
The site report maps the electricians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Doña Ana County spend about $202.6M a year on home repairs, maintenance and insurance, or $2,386 per household, 21% below the U.S. average. That is about $13.5M of household spending for each company on map listings, 12% above the U.S. figure of $12M. The spending figure covers all home repairs, maintenance and insurance, not only electricians.
Doña Ana County has 15 electricians on map listings as of September 2026. None of them are chain locations, against 1% across the U.S. That comes to 1.8 for every 10,000 households, 28% below the U.S. rate of 2.5.
In 2023, official counts showed 42 businesses with payroll in Doña Ana County classed as electrical contractors, down 6.7% from 2019. That is one for every 2,021 households, against one for every 1,550 across the U.S.
Between 2020 and 2025, the population of Doña Ana County grew 4.1%, faster than the U.S. (+3.1%). Doña Ana County scores 61 (upper middle) on the Groundwork market score for electricians, ranking #328 of 1,160 scored counties and #2 of 12 scored counties in New Mexico.
How Doña Ana County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the electricians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Doña Ana County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.8 | 3.0 | 2.5 |
| Spending per listing | $13.5M | $8.4M | $12M |
| Households per official establishment | 2,021 | 1,386 | 1,550 |
| Official establishment growth, 2019–2023 | −6.7% | +15.9% | +9.2% |
| Population growth, 2020–2025 | +4.1% | +0.3% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,386 | $2,559 | $3,018 |
| Median household income | $56,848 | $64,059 | $80,734 |
| Groundwork market score | 61 | 20 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 45 → 42−6.7% over the period
- Employees, 2023
- 439
- Annual payroll, 2023
- $20.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 150 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as electrical contractors in Doña Ana County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Doña Ana County
- Population, 2025 estimate
- 229,091+4.1% since 2020
- Households
- 84,889
- Median age
- 36.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 3,808 sq. mi.
- People per square mile
- 59
- Median household income
- $56,848+38.8% vs. 2015–2019, before inflation
- Average household income
- $76,951
- Median home value
- $220,800
- Jobs located here
- 79,505
- Daytime population
- 218,304Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Doña Ana County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the electricians on map listings by name and distance.
Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardElectricians across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for electricians, numbered among those based in New Mexico, with Doña Ana County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 72 | 12 | 2.1 | $13.7M | +6.9% | #136 of 1,160 |
| 2Doña Ana County, NM | 61 | 15 | 1.8 | $13.5M | +4.1% | #328 of 1,160 |
| 3Santa Fe County, NM | 59 | 14 | 2.0 | $14.5M | +1.2% | #375 of 1,160 |
| 4Los Alamos County, NM | 50 | 5 | 6.1 | $6.3M | 0.0% | #598 of 1,160 |
| 5Valencia County, NM | 39 | 8 | 2.9 | $8.4M | +7.2% | #845 of 1,160 |
| 6Otero County, NM | 37 | 10 | 4.1 | $5.9M | +3.7% | #885 of 1,160 |
| 7Chaves County, NM | 29 | 7 | 3.0 | $7.8M | −2.7% | #995 of 1,160 |
| 8Bernalillo County, NM | 28 | 105 | 3.7 | $7.2M | −1.4% | #1,016 of 1,160 |
| 9San Juan County, NM | 27 | 10 | 2.4 | $10.1M | −0.9% | #1,028 of 1,160 |
| 10Eddy County, NM | 20 | 15 | 6.4 | $4.3M | +0.3% | #1,101 of 1,160 |
Other business types in Doña Ana County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many electricians are in Doña Ana County, NM?
Map listings as of September 2026 show 15 electricians in Doña Ana County. None of them are chain locations. The listings count electricians. Official counts show 42 businesses with payroll classed as electrical contractors in 2023, down 6.7% from 2019.
How much do households in Doña Ana County, NM spend on home repairs, maintenance and insurance?
About $202.6M a year, or $2,386 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 15 electricians on map listings, it comes to $13.5M per company. That spending covers all home repairs, maintenance and insurance, which electricians share with other businesses in the trade. It is estimated from the incomes of the 84,889 households in Doña Ana County and national spending patterns by income.
How does Doña Ana County, NM compare with the U.S. for electricians?
Doña Ana County has 1.8 electricians per 10,000 households, 28% below the U.S. rate of 2.5. Spending per company is $13.5M, 12% above the U.S. figure of $12M. At the U.S. ratio of electricians to household spending, Doña Ana County would have about 17, against 15 on map listings. There is one business with payroll in the industry for every 2,021 households, against one for every 1,550 across the U.S. The official count fell 6.7% from 2019 to 2023, against +9.2% for the U.S.
How fast is Doña Ana County, NM growing?
Population estimates put Doña Ana County at 229,091 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 84,889 households. Median household income in Doña Ana County is $56,848, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Doña Ana County scores 61 for electricians (upper middle), #328 of 1,160 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Doña Ana County. It maps the electricians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for electricians · All 56 business types in Doña Ana County
Screening a site or an acquisition in Doña Ana County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.