Child care · Metro area · West Virginia
Child care centers and preschools in the Morgantown, WV metro area
Competitor counts, household spending and official business counts for child care centers and preschools in the Morgantown, WV metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #165 of 387 scored metro areas
#1 of 7 scored metro areas based in West Virginia
- Listings
- 26
- 0 chain locations (0%)
- Official establishments
- 28
- −6.7% since 2019
- Household spending a year
- $25.6M
- On child care and other personal services · $446 a household
- Spending per listing
- $984K
- 2% below the U.S.
- Listings per 10k households
- 4.5
- 22% below the U.S.
- Population, 2025
- 141,995
- +1.3% since 2020
See the child care centers and preschools around any address in the Morgantown metro area
The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $446 per household (23% below the U.S. average), households in the Morgantown metro area spend about $25.6M a year on child care and other personal services. That works out to $984K per center, 2% below the U.S. figure of $1M.
There are 26 child care centers and preschools on map listings in the Morgantown metro area as of September 2026. None of them are chain locations, against 12% across the U.S. That is 4.5 per 10,000 households, 22% below the U.S. rate of 5.8.
The official count of businesses with payroll classed as child care services in the Morgantown metro area was 28 in 2023, down 6.7% from 2019. That is one for every 2,051 households, against one for every 1,573 across the U.S. Another 101 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $358K have gone to businesses classed as child care services in the Morgantown metro area.
Population estimates put the population change in the Morgantown metro area from 2020 to 2025 at +1.3%, slower than the U.S. (+3.1%). The Groundwork market score for child care centers and preschools in the Morgantown metro area is 55 (upper middle), #165 of 387 scored metro areas and #1 of 7 scored metro areas based in West Virginia.
How the Morgantown metro area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgantown metro area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.5 | 3.6 | 5.8 |
| Spending per listing | $984K | $1M | $1M |
| Households per official establishment | 2,051 | 1,790 | 1,573 |
| Official establishment growth, 2019–2023 | −6.7% | +9.4% | +5.7% |
| Population growth, 2020–2025 | +1.3% | −1.4% | +3.1% |
| Spending per household on child care and other personal services | $446 | $374 | $581 |
| Median household income | $64,640 | $59,608 | $80,734 |
| Groundwork market score | 55 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 28−6.7% over the period
- Employees, 2023
- 529
- Annual payroll, 2023
- $10.7M
- One-person businesses, 2023
- 101Businesses with no payroll
- Map listings, September 2026
- 260 chain locations
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $358K
SBA-backed loans to businesses classed as child care services in the Morgantown metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Morgantown metro area
- Population, 2025 estimate
- 141,995+1.3% since 2020
- Households
- 57,438
- Median age
- 37.8
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.7
- Land area
- 1,009 sq. mi.
- People per square mile
- 140
- Median household income
- $64,640+23.5% vs. 2015–2019, before inflation
- Average household income
- $92,746
- Median home value
- $233,000
- Jobs located here
- 71,588
- Daytime population
- 156,475Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Morgantown metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.
Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChild care and preschools across West Virginia
Every West Virginia market ranked →The highest-scoring metro areas in West Virginia for child care centers and preschools, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Morgantown metro area marked.
Top metro areas in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Winchester, VA-WV | 74 | 29 | 5.2 | $986K | +6.5% | #38 of 387 |
| Hagerstown-Martinsburg, MD-WV | 67 | 52 | 4.4 | $1M | +7.1% | #74 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 58 | 1,804 | 7.6 | $1M | +3.3% | #138 of 387 |
| 1Morgantown, WV | 55 | 26 | 4.5 | $984K | +1.3% | #165 of 387 |
| 2Huntington-Ashland, WV-KY-OH | 53 | 49 | 3.2 | $1.2M | −2.6% | #174 of 387 |
| 3Charleston, WV | 45 | 29 | 3.3 | $1.1M | −4.7% | #231 of 387 |
| 4Wheeling, WV-OH | 41 | 19 | 3.3 | $1.1M | −3.6% | #257 of 387 |
| 5Beckley, WV | 38 | 16 | 3.6 | $924K | −4.3% | #276 of 387 |
| 6Parkersburg-Vienna, WV | 34 | 13 | 3.4 | $1M | −2.3% | #298 of 387 |
| 7Weirton-Steubenville, WV-OH | 34 | 20 | 4.0 | $815K | −3.6% | #299 of 387 |
Other business types in the Morgantown metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
- Child care and preschools55
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many child care centers and preschools are in the Morgantown, WV metro area?
As of September 2026, map listings count 26 child care centers and preschools in the Morgantown metro area. None of them are chain locations. The listings count day care centers and preschools. Official counts show 28 businesses with payroll classed as child care services in 2023, down 6.7% from 2019. Official counts list 101 one-person businesses without payroll.
How much do households in the Morgantown, WV metro area spend on child care and other personal services?
About $25.6M a year, or $446 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 26 child care centers and preschools on map listings, it comes to $984K per center. It is estimated from the incomes of the 57,438 households in the Morgantown metro area and national spending patterns by income.
How does the Morgantown, WV metro area compare with the U.S. for child care centers and preschools?
The Morgantown metro area has 4.5 child care centers and preschools per 10,000 households, 22% below the U.S. rate of 5.8. Spending per center is $984K, 2% below the U.S. figure of $1M. The count on map listings matches the U.S. ratio of child care centers and preschools to household spending. There is one business with payroll in the industry for every 2,051 households, against one for every 1,573 across the U.S. The official count fell 6.7% from 2019 to 2023, against +5.7% for the U.S.
How fast is the Morgantown, WV metro area growing?
Population estimates put the Morgantown metro area at 141,995 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 57,438 households. Median household income in the Morgantown metro area is $64,640, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Morgantown metro area scores 55 for child care centers and preschools (upper middle), #165 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Morgantown metro area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for child care centers and preschools · All 56 business types in the Morgantown metro area
Screening a site or an acquisition in the Morgantown metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.