Pets · Metro area · West Virginia
Pet grooming and boarding businesses in the Morgantown, WV metro area
Competitor counts, household spending and official business counts for pet grooming and boarding businesses in the Morgantown, WV metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #89 of 386 scored metro areas
#1 of 7 scored metro areas based in West Virginia
- Listings
- 18
- 3 chain locations (17%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $49.3M
- On pets · $859 a household
- Spending per listing
- $2.7M
- 8% above the U.S.
- Listings per 10k households
- 3.1
- 14% below the U.S.
- Population, 2025
- 141,995
- +1.3% since 2020
See the pet grooming and boarding businesses around any address in the Morgantown metro area
The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $859 per household (6% below the U.S. average), households in the Morgantown metro area spend about $49.3M a year on pets. That is about $2.7M of household spending for each business on map listings, 8% above the U.S. figure of $2.5M. The spending figure covers all pets, not only pet grooming and boarding businesses.
The Morgantown metro area has 18 pet grooming and boarding businesses on map listings as of September 2026. Of those, 3 are chain locations, or 17%, against 9% across the U.S. Per 10,000 households, that is 3.1, 14% below the U.S. rate of 3.6.
In 2023, official counts showed 8 businesses with payroll in the Morgantown metro area classed as pet care (except veterinary). That is one for every 7,180 households, against one for every 5,057 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $876K have gone to businesses classed as pet care (except veterinary) in the Morgantown metro area.
Between 2020 and 2025, the population of the Morgantown metro area grew 1.3%, slower than the U.S. (+3.1%). The Groundwork market score for pet grooming and boarding businesses in the Morgantown metro area is 64 (upper middle), #89 of 386 scored metro areas and #1 of 7 scored metro areas based in West Virginia. That puts it in the top quarter of metro areas.
How the Morgantown metro area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgantown metro area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.1 | 3.2 | 3.6 |
| Spending per listing | $2.7M | $2.5M | $2.5M |
| Households per official establishment | 7,180 | 7,435 | 5,057 |
| Official establishment growth, 2019–2023 | n/a | +32.4% | +25.2% |
| Population growth, 2020–2025 | +1.3% | −1.4% | +3.1% |
| Spending per household on pets | $859 | $788 | $909 |
| Median household income | $64,640 | $59,608 | $80,734 |
| Groundwork market score | 64 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8
- Employees, 2023
- 60
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 183 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $876K
SBA-backed loans to businesses classed as pet care (except veterinary) in the Morgantown metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Morgantown metro area
- Population, 2025 estimate
- 141,995+1.3% since 2020
- Households
- 57,438
- Median age
- 37.8
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.7
- Land area
- 1,009 sq. mi.
- People per square mile
- 140
- Median household income
- $64,640+23.5% vs. 2015–2019, before inflation
- Average household income
- $92,746
- Median home value
- $233,000
- Jobs located here
- 71,588
- Daytime population
- 156,475Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Morgantown metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.
Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet grooming and boarding across West Virginia
Every West Virginia market ranked →The highest-scoring metro areas in West Virginia for pet grooming and boarding businesses, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Morgantown metro area marked.
Top metro areas in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 79 | 642 | 2.7 | $4.6M | +3.3% | #11 of 386 |
| 1Morgantown, WV | 64 | 18 | 3.1 | $2.7M | +1.3% | #89 of 386 |
| Hagerstown-Martinsburg, MD-WV | 64 | 46 | 3.9 | $2.3M | +7.1% | #93 of 386 |
| 2Parkersburg-Vienna, WV | 61 | 6 | 1.6 | $4.9M | −2.3% | #108 of 386 |
| Winchester, VA-WV | 58 | 24 | 4.3 | $2.3M | +6.5% | #140 of 386 |
| 3Charleston, WV | 52 | 17 | 1.9 | $4M | −4.7% | #177 of 386 |
| 4Huntington-Ashland, WV-KY-OH | 39 | 59 | 3.9 | $2M | −2.6% | #280 of 386 |
| 5Weirton-Steubenville, WV-OH | 37 | 18 | 3.6 | $2M | −3.6% | #290 of 386 |
| 6Wheeling, WV-OH | 37 | 22 | 3.8 | $2M | −3.6% | #292 of 386 |
| 7Beckley, WV | 29 | 22 | 4.9 | $1.5M | −4.3% | #339 of 386 |
Other business types in the Morgantown metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses67
- Veterinarians71
- Pet grooming and boarding64
- Pet stores49
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet grooming and boarding businesses are in the Morgantown, WV metro area?
Map listings as of September 2026 show 18 pet grooming and boarding businesses in the Morgantown metro area. 3 of them (17%) are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 8 businesses with payroll classed as pet care (except veterinary) in 2023.
How much do households in the Morgantown, WV metro area spend on pets?
About $49.3M a year, or $859 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 18 pet grooming and boarding businesses on map listings, it comes to $2.7M per business. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade. It is estimated from the incomes of the 57,438 households in the Morgantown metro area and national spending patterns by income.
How does the Morgantown, WV metro area compare with the U.S. for pet grooming and boarding businesses?
The Morgantown metro area has 3.1 pet grooming and boarding businesses per 10,000 households, 14% below the U.S. rate of 3.6. Spending per business is $2.7M, 8% above the U.S. figure of $2.5M. At the U.S. ratio of pet grooming and boarding businesses to household spending, the Morgantown metro area would have about 19, against 18 on map listings. There is one business with payroll in the industry for every 7,180 households, against one for every 5,057 across the U.S.
How fast is the Morgantown, WV metro area growing?
Population estimates put the Morgantown metro area at 141,995 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 57,438 households. Median household income in the Morgantown metro area is $64,640, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Morgantown metro area scores 64 for pet grooming and boarding businesses (upper middle), #89 of 386 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Morgantown metro area. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in the Morgantown metro area
Screening a site or an acquisition in the Morgantown metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.