Auto · Metro area · West Virginia
Auto repair shops in the Morgantown, WV metro area
The auto repair shops in the Morgantown, WV metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #260 of 387 scored metro areas
#3 of 7 scored metro areas based in West Virginia
- Listings
- 118
- 17 chain locations (14%)
- Official establishments
- 47
- −10.0% since 2019
- Household spending a year
- $48.1M
- On vehicle maintenance and repairs · $837 a household
- Spending per listing
- $408K
- 8% below the U.S.
- Listings per 10k households
- 20.5
- 5% below the U.S.
- Population, 2025
- 141,995
- +1.3% since 2020
See the auto repair shops around any address in the Morgantown metro area
The site report maps the auto repair shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $837 per household (13% below the U.S. average), households in the Morgantown metro area spend about $48.1M a year on vehicle maintenance and repairs. That works out to $408K per shop, 8% below the U.S. figure of $445K. The spending figure covers all vehicle maintenance and repairs, not only auto repair shops.
The Morgantown metro area has 118 auto repair shops on map listings as of September 2026. 17 of them (14%) are chain locations, against 16% across the U.S. That comes to 20.5 for every 10,000 households, 5% below the U.S. rate of 21.5.
In 2023, official counts showed 47 businesses with payroll in the Morgantown metro area classed as mechanical, body and glass repair, down 10.0% from 2019. That is one for every 1,222 households, against one for every 955 across the U.S. Another 87 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $130K have gone to businesses classed as mechanical, body and glass repair in the Morgantown metro area.
Population estimates show the Morgantown metro area grew 1.3% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for auto repair shops in the Morgantown metro area is 43 (lower middle), #260 of 387 scored metro areas and #3 of 7 scored metro areas based in West Virginia.
How the Morgantown metro area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgantown metro area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.5 | 20.4 | 21.5 |
| Spending per listing | $408K | $409K | $445K |
| Households per official establishment | 1,222 | 1,081 | 955 |
| Official establishment growth, 2019–2023 | −10.0% | +3.2% | +2.1% |
| Population growth, 2020–2025 | +1.3% | −1.4% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $837 | $833 | $958 |
| Median household income | $64,640 | $59,608 | $80,734 |
| Groundwork market score | 43 | 29 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 47−10.0% over the period
- Employees, 2023
- 260
- Annual payroll, 2023
- $12.5M
- One-person businesses, 2023
- 87Businesses with no payroll
- Map listings, September 2026
- 11817 chain locations
- Listings at the U.S. rate for this spending
- 108The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $130K
SBA-backed loans to businesses classed as mechanical, body and glass repair in the Morgantown metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Morgantown metro area
- Population, 2025 estimate
- 141,995+1.3% since 2020
- Households
- 57,438
- Median age
- 37.8
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.7
- Land area
- 1,009 sq. mi.
- People per square mile
- 140
- Median household income
- $64,640+23.5% vs. 2015–2019, before inflation
- Average household income
- $92,746
- Median home value
- $233,000
- Jobs located here
- 71,588
- Daytime population
- 156,475Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Morgantown metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair shops on map listings by name and distance.
Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair shops across West Virginia
Every West Virginia market ranked →The highest-scoring metro areas in West Virginia for auto repair shops, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Morgantown metro area marked.
Top metro areas in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 69 | 3,922 | 16.5 | $546K | +3.3% | #58 of 387 |
| 1Weirton-Steubenville, WV-OH | 53 | 87 | 17.5 | $504K | −3.6% | #177 of 387 |
| Hagerstown-Martinsburg, MD-WV | 48 | 287 | 24.3 | $394K | +7.1% | #223 of 387 |
| 2Huntington-Ashland, WV-KY-OH | 45 | 300 | 19.7 | $441K | −2.6% | #249 of 387 |
| 3Morgantown, WV | 43 | 118 | 20.5 | $408K | +1.3% | #260 of 387 |
| Winchester, VA-WV | 39 | 148 | 26.7 | $386K | +6.5% | #285 of 387 |
| 4Wheeling, WV-OH | 36 | 125 | 21.5 | $410K | −3.6% | #294 of 387 |
| 5Parkersburg-Vienna, WV | 23 | 94 | 24.8 | $323K | −2.3% | #362 of 387 |
| 6Charleston, WV | 19 | 199 | 22.8 | $334K | −4.7% | #370 of 387 |
| 7Beckley, WV | 18 | 98 | 21.8 | $367K | −4.3% | #372 of 387 |
Other business types in the Morgantown metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair shops are in the Morgantown, WV metro area?
Map listings as of September 2026 show 118 auto repair shops in the Morgantown metro area. 17 of them (14%) are chain locations. The listings count general, specialty, body and glass repair shops. Official counts show 47 businesses with payroll classed as mechanical, body and glass repair in 2023, down 10.0% from 2019. Official counts list 87 one-person businesses without payroll.
How much do households in the Morgantown, WV metro area spend on vehicle maintenance and repairs?
About $48.1M a year, or $837 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 118 auto repair shops on map listings, it comes to $408K per shop. That spending covers all vehicle maintenance and repairs, which auto repair shops share with other businesses in the trade. It is estimated from the incomes of the 57,438 households in the Morgantown metro area and national spending patterns by income.
How does the Morgantown, WV metro area compare with the U.S. for auto repair shops?
The Morgantown metro area has 20.5 auto repair shops per 10,000 households, 5% below the U.S. rate of 21.5. Spending per shop is $408K, 8% below the U.S. figure of $445K. At the U.S. ratio of auto repair shops to household spending, the Morgantown metro area would have about 108, against 118 on map listings. There is one business with payroll in the industry for every 1,222 households, against one for every 955 across the U.S. The official count fell 10.0% from 2019 to 2023, against +2.1% for the U.S.
How fast is the Morgantown, WV metro area growing?
Population estimates put the Morgantown metro area at 141,995 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 57,438 households. Median household income in the Morgantown metro area is $64,640, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Morgantown metro area scores 43 for auto repair shops (lower middle), #260 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Morgantown metro area. It maps the auto repair shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair shops · All 56 business types in the Morgantown metro area
Screening a site or an acquisition in the Morgantown metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.