Groundwork

Auto · Metro area · West Virginia

Gas stations in the Morgantown, WV metro area

How the Morgantown, WV metro area compares with other metro areas and the U.S. for gas stations: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #220 of 387 scored metro areas
#1 of 7 scored metro areas based in West Virginia

Listings
52
39 chain locations (75%)
Official establishments
69
−4.2% since 2019
Household spending a year
$154.2M
On gasoline and other fuels · $2,685 a household
Spending per listing
$3M
24% above the U.S.
Listings per 10k households
9.1
17% below the U.S.
Population, 2025
141,995
+1.3% since 2020

See the gas stations around any address in the Morgantown metro area

The site report maps the gas stations on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $2,685 per household (3% above the U.S. average), households in the Morgantown metro area spend about $154.2M a year on gasoline and other fuels. That is about $3M of household spending for each station on map listings, 24% above the U.S. figure of $2.4M.

There are 52 gas stations on map listings in the Morgantown metro area as of September 2026. Of those, 39 are chain locations, or 75%, against 84% across the U.S. That comes to 9.1 for every 10,000 households, 17% below the U.S. rate of 10.9.

Official counts show 69 businesses with payroll classed as gasoline stations in the Morgantown metro area in 2023, down 4.2% from 2019. That is one for every 832 households, against one for every 1,184 across the U.S. Another 3 one-person businesses have no payroll, by official counts.

Between 2020 and 2025, the population of the Morgantown metro area grew 1.3%, slower than the U.S. (+3.1%). For gas stations, the Morgantown metro area has a Groundwork market score of 46 (lower middle): #220 of 387 scored metro areas and #1 of 7 scored metro areas based in West Virginia.

How the Morgantown metro area compares

The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all gasoline and other fuels by the gas stations counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gas stations in Morgantown, WV metro area compared with West Virginia and the U.S.
MeasureMorgantown metro areaWest VirginiaU.S.
Listings per 10k households9.114.710.9
Spending per listing$3M$1.9M$2.4M
Households per official establishment8328291,184
Official establishment growth, 2019–2023−4.2%−5.8%−3.1%
Population growth, 2020–2025+1.3%−1.4%+3.1%
Spending per household on gasoline and other fuels$2,685$2,725$2,595
Median household income$64,640$59,608$80,734
Groundwork market score4621

Official counts and lending

Businesses

Official establishments, 2019 to 2023
69−4.2% over the period
Employees, 2023
719
Annual payroll, 2023
$19M
One-person businesses, 2023
3Businesses with no payroll
Map listings, September 2026
5239 chain locations
Listings at the U.S. rate for this spending
65The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as gasoline stations in the Morgantown metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Morgantown metro area

Population, 2025 estimate
141,995+1.3% since 2020
Households
57,438
Median age
37.8
Homes lived in by their owners
63%
Vehicles per household
1.7
Land area
1,009 sq. mi.
People per square mile
140
Median household income
$64,640+23.5% vs. 2015–2019, before inflation
Average household income
$92,746
Median home value
$233,000
Jobs located here
71,588
Daytime population
156,475Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Morgantown metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gas stations on map listings by name and distance.

Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Gas stations across West Virginia

Every West Virginia market ranked →

The highest-scoring metro areas in West Virginia for gas stations, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Morgantown metro area marked.

Top metro areas in West Virginia

Metro areas in West Virginia ranked for gas stations by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Hagerstown-Martinsburg, MD-WV87857.2$4.3M+7.1%#6 of 387
Washington-Arlington-Alexandria, DC-VA-MD-WV761,5346.5$4.1M+3.3%#28 of 387
Winchester, VA-WV676912.4$2.6M+6.5%#87 of 387
1Morgantown, WV46529.1$3M+1.3%#220 of 387
2Parkersburg-Vienna, WV294511.9$2.2M−2.3%#327 of 387
3Huntington-Ashland, WV-KY-OH1828018.4$1.5M−2.6%#368 of 387
4Wheeling, WV-OH158514.6$1.8M−3.6%#375 of 387
5Weirton-Steubenville, WV-OH158016.1$1.6M−3.6%#378 of 387
6Charleston, WV1414917.1$1.5M−4.7%#380 of 387
7Beckley, WV119120.2$1.3M−4.3%#383 of 387

Other business types in the Morgantown metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gas stations are in the Morgantown, WV metro area?

As of September 2026, map listings count 52 gas stations in the Morgantown metro area. 39 of them (75%) are chain locations. The listings count gas stations. Official counts show 69 businesses with payroll classed as gasoline stations in 2023, down 4.2% from 2019. Official counts list 3 one-person businesses without payroll.

How much do households in the Morgantown, WV metro area spend on gasoline and other fuels?

About $154.2M a year, or $2,685 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 52 gas stations on map listings, it comes to $3M per station. It is estimated from the incomes of the 57,438 households in the Morgantown metro area and national spending patterns by income.

How does the Morgantown, WV metro area compare with the U.S. for gas stations?

The Morgantown metro area has 9.1 gas stations per 10,000 households, 17% below the U.S. rate of 10.9. Spending per station is $3M, 24% above the U.S. figure of $2.4M. At the U.S. ratio of gas stations to household spending, the Morgantown metro area would have about 65, against 52 on map listings. There is one business with payroll in the industry for every 832 households, against one for every 1,184 across the U.S. The official count fell 4.2% from 2019 to 2023, against −3.1% for the U.S.

How fast is the Morgantown, WV metro area growing?

Population estimates put the Morgantown metro area at 141,995 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 57,438 households. Median household income in the Morgantown metro area is $64,640, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Morgantown metro area scores 46 for gas stations (lower middle), #220 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Morgantown metro area. It maps the gas stations on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gas stations · All 56 business types in the Morgantown metro area

Screening a site or an acquisition in the Morgantown metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.