Groceries and convenience · Metro area · West Virginia
Grocery and convenience stores in the Morgantown, WV metro area
How the Morgantown, WV metro area compares with other metro areas and the U.S. for grocery and convenience stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #177 of 387 scored metro areas
#1 of 7 scored metro areas based in West Virginia
- Listings
- 107
- 56 chain locations (52%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $334.8M
- On groceries · $5,829 a household
- Spending per listing
- $3.1M
- 8% below the U.S.
- Listings per 10k households
- 18.6
- In line with the U.S.
- Population, 2025
- 141,995
- +1.3% since 2020
See the grocery and convenience stores around any address in the Morgantown metro area
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 107 grocery and convenience stores in the Morgantown metro area. Of those, 56 are chain locations, or 52%, against 42% across the U.S. That is 18.6 per 10,000 households, in line with the U.S. rate of 18.7.
At $5,829 per household (8% below the U.S. average), households in the Morgantown metro area spend about $334.8M a year on groceries. That works out to $3.1M per store, 8% below the U.S. figure of $3.4M.
The official count of businesses with payroll classed as grocery and convenience stores in the Morgantown metro area was 18 in 2023. That is one for every 3,191 households, against one for every 1,293 across the U.S. Another 22 one-person businesses have no payroll, by official counts.
Population estimates show the Morgantown metro area grew 1.3% from 2020 to 2025, slower than the U.S. (+3.1%). The Morgantown metro area scores 54 (upper middle) on the Groundwork market score for grocery and convenience stores, ranking #177 of 387 scored metro areas and #1 of 7 scored metro areas based in West Virginia.
How the Morgantown metro area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgantown metro area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.6 | 20.8 | 18.7 |
| Spending per listing | $3.1M | $2.7M | $3.4M |
| Households per official establishment | 3,191 | 1,888 | 1,293 |
| Official establishment growth, 2019–2023 | n/a | −3.7% | +7.2% |
| Population growth, 2020–2025 | +1.3% | −1.4% | +3.1% |
| Spending per household on groceries | $5,829 | $5,613 | $6,319 |
| Median household income | $64,640 | $59,608 | $80,734 |
| Groundwork market score | 54 | 24 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18
- Employees, 2023
- 724
- Annual payroll, 2023
- $20.1M
- One-person businesses, 2023
- 22Businesses with no payroll
- Map listings, September 2026
- 10756 chain locations
- Listings at the U.S. rate for this spending
- 99The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as grocery and convenience stores in the Morgantown metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Morgantown metro area
- Population, 2025 estimate
- 141,995+1.3% since 2020
- Households
- 57,438
- Median age
- 37.8
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.7
- Land area
- 1,009 sq. mi.
- People per square mile
- 140
- Median household income
- $64,640+23.5% vs. 2015–2019, before inflation
- Average household income
- $92,746
- Median home value
- $233,000
- Jobs located here
- 71,588
- Daytime population
- 156,475Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Morgantown metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across West Virginia
Every West Virginia market ranked →The highest-scoring metro areas in West Virginia for grocery and convenience stores, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Morgantown metro area marked.
Top metro areas in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 72 | 3,408 | 14.4 | $5M | +3.3% | #45 of 387 |
| Hagerstown-Martinsburg, MD-WV | 60 | 208 | 17.6 | $3.5M | +7.1% | #129 of 387 |
| 1Morgantown, WV | 54 | 107 | 18.6 | $3.1M | +1.3% | #177 of 387 |
| Winchester, VA-WV | 50 | 135 | 24.3 | $2.6M | +6.5% | #204 of 387 |
| 2Parkersburg-Vienna, WV | 36 | 73 | 19.3 | $2.9M | −2.3% | #293 of 387 |
| 3Huntington-Ashland, WV-KY-OH | 34 | 272 | 17.9 | $3.1M | −2.6% | #302 of 387 |
| 4Charleston, WV | 34 | 164 | 18.8 | $3M | −4.7% | #303 of 387 |
| 5Weirton-Steubenville, WV-OH | 26 | 94 | 18.9 | $2.9M | −3.6% | #342 of 387 |
| 6Wheeling, WV-OH | 20 | 118 | 20.3 | $2.7M | −3.6% | #361 of 387 |
| 7Beckley, WV | 19 | 90 | 20.0 | $2.7M | −4.3% | #365 of 387 |
Other business types in the Morgantown metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores54
- Grocery stores53
- Convenience stores45
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in the Morgantown, WV metro area?
The Morgantown metro area has 107 grocery and convenience stores on map listings as of September 2026. 56 of them (52%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 18 businesses with payroll classed as grocery and convenience stores in 2023. Official counts list 22 one-person businesses without payroll.
How much do households in the Morgantown, WV metro area spend on groceries?
About $334.8M a year, or $5,829 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 107 grocery and convenience stores on map listings, it comes to $3.1M per store. It is estimated from the incomes of the 57,438 households in the Morgantown metro area and national spending patterns by income.
How does the Morgantown, WV metro area compare with the U.S. for grocery and convenience stores?
The Morgantown metro area has 18.6 grocery and convenience stores per 10,000 households, in line with the U.S. rate of 18.7. Spending per store is $3.1M, 8% below the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, the Morgantown metro area would have about 99, against 107 on map listings. There is one business with payroll in the industry for every 3,191 households, against one for every 1,293 across the U.S.
How fast is the Morgantown, WV metro area growing?
Population estimates put the Morgantown metro area at 141,995 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 57,438 households. Median household income in the Morgantown metro area is $64,640, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Morgantown metro area scores 54 for grocery and convenience stores (upper middle), #177 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Morgantown metro area. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in the Morgantown metro area
Screening a site or an acquisition in the Morgantown metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.