Food and drink · Metro area · West Virginia
Coffee shops and cafes in the Morgantown, WV metro area
How the Morgantown, WV metro area compares with other metro areas and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #225 of 387 scored metro areas
#5 of 7 scored metro areas based in West Virginia
- Listings
- 53
- 21 chain locations (40%)
- Official establishments
- 31
- All snack and nonalcoholic beverage bars
- Household spending a year
- $207.4M
- On food away from home · $3,612 a household
- Spending per listing
- $3.9M
- 6% above the U.S.
- Listings per 10k households
- 9.2
- 16% below the U.S.
- Population, 2025
- 141,995
- +1.3% since 2020
See the coffee shops and cafes around any address in the Morgantown metro area
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Morgantown metro area spend about $207.4M a year on food away from home, or $3,612 per household, 11% below the U.S. average. That is about $3.9M of household spending for each cafe on map listings, 6% above the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.
There are 53 coffee shops and cafes on map listings in the Morgantown metro area as of September 2026. Of those, 21 are chain locations, or 40%, against 39% across the U.S. That comes to 9.2 for every 10,000 households, 16% below the U.S. rate of 11.0.
In 2023, official counts showed 31 businesses with payroll in the Morgantown metro area classed as snack and nonalcoholic beverage bars. That is one for every 1,853 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes.
Between 2020 and 2025, the population of the Morgantown metro area grew 1.3%, slower than the U.S. (+3.1%). For coffee shops and cafes, the Morgantown metro area has a Groundwork market score of 46 (lower middle): #225 of 387 scored metro areas and #5 of 7 scored metro areas based in West Virginia.
How the Morgantown metro area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgantown metro area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.2 | 7.3 | 11.0 |
| Spending per listing | $3.9M | $4.6M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 1,853 | 3,023 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +39.3% | +24.3% |
| Population growth, 2020–2025 | +1.3% | −1.4% | +3.1% |
| Spending per household on food away from home | $3,612 | $3,343 | $4,070 |
| Median household income | $64,640 | $59,608 | $80,734 |
| Groundwork market score | 46 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 31All snack and nonalcoholic beverage bars
- Employees, 2023
- 440
- Annual payroll, 2023
- $6.8M
- One-person businesses, 2023
- 0All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 5321 chain locations
- Listings at the U.S. rate for this spending
- 56The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Morgantown metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in the Morgantown metro area
- Population, 2025 estimate
- 141,995+1.3% since 2020
- Households
- 57,438
- Median age
- 37.8
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.7
- Land area
- 1,009 sq. mi.
- People per square mile
- 140
- Median household income
- $64,640+23.5% vs. 2015–2019, before inflation
- Average household income
- $92,746
- Median home value
- $233,000
- Jobs located here
- 71,588
- Daytime population
- 156,475Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Morgantown metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across West Virginia
Every West Virginia market ranked →The highest-scoring metro areas in West Virginia for coffee shops and cafes, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Morgantown metro area marked.
Top metro areas in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Hagerstown-Martinsburg, MD-WV | 84 | 78 | 6.6 | $5.8M | +7.1% | #4 of 387 |
| Winchester, VA-WV | 83 | 45 | 8.1 | $5M | +6.5% | #6 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 77 | 2,320 | 9.8 | $5.3M | +3.3% | #19 of 387 |
| 1Huntington-Ashland, WV-KY-OH | 59 | 95 | 6.2 | $5.4M | −2.6% | #116 of 387 |
| 2Weirton-Steubenville, WV-OH | 55 | 33 | 6.6 | $5M | −3.6% | #145 of 387 |
| 3Charleston, WV | 55 | 59 | 6.8 | $4.9M | −4.7% | #146 of 387 |
| 4Wheeling, WV-OH | 50 | 41 | 7.1 | $4.7M | −3.6% | #188 of 387 |
| 5Morgantown, WV | 46 | 53 | 9.2 | $3.9M | +1.3% | #225 of 387 |
| 6Parkersburg-Vienna, WV | 43 | 25 | 6.6 | $5M | −2.3% | #247 of 387 |
| 7Beckley, WV | 37 | 39 | 8.7 | $3.6M | −4.3% | #299 of 387 |
Other business types in the Morgantown metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes26
- Sit-down restaurants27
- Fast food and sandwich shops28
- Pizza21
- Coffee shops and cafes46
- Bakeries and dessert shops41
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in the Morgantown, WV metro area?
As of September 2026, map listings count 53 coffee shops and cafes in the Morgantown metro area. 21 of them (40%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 31 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too.
How much do households in the Morgantown, WV metro area spend on food away from home?
About $207.4M a year, or $3,612 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 53 coffee shops and cafes on map listings, it comes to $3.9M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 57,438 households in the Morgantown metro area and national spending patterns by income.
How does the Morgantown, WV metro area compare with the U.S. for coffee shops and cafes?
The Morgantown metro area has 9.2 coffee shops and cafes per 10,000 households, 16% below the U.S. rate of 11.0. Spending per cafe is $3.9M, 6% above the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, the Morgantown metro area would have about 56, against 53 on map listings. There is one business with payroll in the industry for every 1,853 households, against one for every 1,518 across the U.S.
How fast is the Morgantown, WV metro area growing?
Population estimates put the Morgantown metro area at 141,995 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 57,438 households. Median household income in the Morgantown metro area is $64,640, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Morgantown metro area scores 46 for coffee shops and cafes (lower middle), #225 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Morgantown metro area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in the Morgantown metro area
Screening a site or an acquisition in the Morgantown metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.