Pets · Metro area · West Virginia
Pet businesses in the Morgantown, WV metro area
How the Morgantown, WV metro area compares with other metro areas and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #69 of 387 scored metro areas
#1 of 7 scored metro areas based in West Virginia
- Listings
- 52
- 10 chain locations (19%)
- Official establishments
- 22
- Businesses with payroll, 2023
- Household spending a year
- $49.3M
- On pets · $859 a household
- Spending per listing
- $949K
- 8% above the U.S.
- Listings per 10k households
- 9.1
- 13% below the U.S.
- Population, 2025
- 141,995
- +1.3% since 2020
See the pet businesses around any address in the Morgantown metro area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Morgantown metro area spend about $49.3M a year on pets, or $859 per household, 6% below the U.S. average. That is about $949K of household spending for each business on map listings, 8% above the U.S. figure of $878K.
The Morgantown metro area has 52 pet businesses on map listings as of September 2026. 10 of them (19%) are chain locations, against 17% across the U.S. Per 10,000 households, that is 9.1, 13% below the U.S. rate of 10.4.
In 2023, official counts showed 22 businesses with payroll in the Morgantown metro area classed as pet care, veterinarians and pet stores. That is one for every 2,611 households, against one for every 1,852 across the U.S. Official counts also show 75 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $876K have gone to businesses classed as pet care, veterinarians and pet stores in the Morgantown metro area.
Population estimates show the Morgantown metro area grew 1.3% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for pet businesses in the Morgantown metro area is 67 (upper middle), #69 of 387 scored metro areas and #1 of 7 scored metro areas based in West Virginia. That puts it in the top quarter of metro areas.
How the Morgantown metro area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgantown metro area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.1 | 9.0 | 10.4 |
| Spending per listing | $949K | $876K | $878K |
| Households per official establishment | 2,611 | 2,575 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +10.1% | +11.4% |
| Population growth, 2020–2025 | +1.3% | −1.4% | +3.1% |
| Spending per household on pets | $859 | $788 | $909 |
| Median household income | $64,640 | $59,608 | $80,734 |
| Groundwork market score | 67 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22
- Employees, 2023
- 402
- Annual payroll, 2023
- $14.9M
- One-person businesses, 2023
- 75Businesses with no payroll
- Map listings, September 2026
- 5210 chain locations
- Listings at the U.S. rate for this spending
- 56The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $876K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Morgantown metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Morgantown metro area
- Population, 2025 estimate
- 141,995+1.3% since 2020
- Households
- 57,438
- Median age
- 37.8
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.7
- Land area
- 1,009 sq. mi.
- People per square mile
- 140
- Median household income
- $64,640+23.5% vs. 2015–2019, before inflation
- Average household income
- $92,746
- Median home value
- $233,000
- Jobs located here
- 71,588
- Daytime population
- 156,475Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Morgantown metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across West Virginia
Every West Virginia market ranked →The highest-scoring metro areas in West Virginia for pet businesses, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Morgantown metro area marked.
Top metro areas in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 81 | 1,932 | 8.1 | $1.5M | +3.3% | #11 of 387 |
| Hagerstown-Martinsburg, MD-WV | 73 | 123 | 10.4 | $874K | +7.1% | #43 of 387 |
| 1Morgantown, WV | 67 | 52 | 9.1 | $949K | +1.3% | #69 of 387 |
| 2Parkersburg-Vienna, WV | 57 | 28 | 7.4 | $1M | −2.3% | #138 of 387 |
| 3Charleston, WV | 55 | 64 | 7.3 | $1.1M | −4.7% | #155 of 387 |
| Winchester, VA-WV | 52 | 71 | 12.8 | $761K | +6.5% | #183 of 387 |
| 4Weirton-Steubenville, WV-OH | 48 | 43 | 8.7 | $850K | −3.6% | #208 of 387 |
| 5Huntington-Ashland, WV-KY-OH | 47 | 143 | 9.4 | $832K | −2.6% | #217 of 387 |
| 6Beckley, WV | 39 | 44 | 9.8 | $734K | −4.3% | #284 of 387 |
| 7Wheeling, WV-OH | 38 | 59 | 10.2 | $742K | −3.6% | #286 of 387 |
Other business types in the Morgantown metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses67
- Veterinarians71
- Pet grooming and boarding64
- Pet stores49
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Morgantown, WV metro area?
Map listings as of September 2026 show 52 pet businesses in the Morgantown metro area. 10 of them (19%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 22 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 75 one-person businesses have no payroll, by official counts.
How much do households in the Morgantown, WV metro area spend on pets?
About $49.3M a year, or $859 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 52 pet businesses on map listings, it comes to $949K per business. It is estimated from the incomes of the 57,438 households in the Morgantown metro area and national spending patterns by income.
How does the Morgantown, WV metro area compare with the U.S. for pet businesses?
The Morgantown metro area has 9.1 pet businesses per 10,000 households, 13% below the U.S. rate of 10.4. Spending per business is $949K, 8% above the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Morgantown metro area would have about 56, against 52 on map listings. There is one business with payroll in the industry for every 2,611 households, against one for every 1,852 across the U.S.
How fast is the Morgantown, WV metro area growing?
Population estimates put the Morgantown metro area at 141,995 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 57,438 households. Median household income in the Morgantown metro area is $64,640, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Morgantown metro area scores 67 for pet businesses (upper middle), #69 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Morgantown metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Morgantown metro area
Screening a site or an acquisition in the Morgantown metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.