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Landscaping and lawn care companies in the Morgantown, WV metro area
Competitor counts, household spending and official business counts for landscaping and lawn care companies in the Morgantown, WV metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #96 of 385 scored metro areas
#2 of 7 scored metro areas based in West Virginia
- Listings
- 28
- 0 chain locations (0%)
- Official establishments
- 36
- +5.9% since 2019
- Household spending a year
- $81.8M
- On lawn care, cleaning and other household services · $1,424 a household
- Spending per listing
- $2.9M
- In line with the U.S.
- Listings per 10k households
- 4.9
- 2% above the U.S.
- Population, 2025
- 141,995
- +1.3% since 2020
See the landscaping and lawn care companies around any address in the Morgantown metro area
The site report maps the landscaping and lawn care companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,424 per household (in line with the U.S. average), households in the Morgantown metro area spend about $81.8M a year on lawn care, cleaning and other household services. That is about $2.9M of household spending for each company on map listings, in line with the U.S. figure of $2.9M. The spending figure covers all lawn care, cleaning and other household services, not only landscaping and lawn care companies.
There are 28 landscaping and lawn care companies on map listings in the Morgantown metro area as of September 2026. None of them are chain locations, against 4% across the U.S. Per 10,000 households, that is 4.9, 2% above the U.S. rate of 4.8.
Official counts show 36 businesses with payroll classed as landscaping services in the Morgantown metro area in 2023, up 5.9% from 2019. That is one for every 1,596 households, against one for every 1,095 across the U.S.
Between 2020 and 2025, the population of the Morgantown metro area grew 1.3%, slower than the U.S. (+3.1%). The Groundwork market score for landscaping and lawn care companies in the Morgantown metro area is 67 (upper middle), #96 of 385 scored metro areas and #2 of 7 scored metro areas based in West Virginia. That puts it in the top quarter of metro areas.
How the Morgantown metro area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the landscaping and lawn care companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgantown metro area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.9 | 2.9 | 4.8 |
| Spending per listing | $2.9M | $4.5M | $2.9M |
| Households per official establishment | 1,596 | 1,813 | 1,095 |
| Official establishment growth, 2019–2023 | +5.9% | +15.9% | +9.2% |
| Population growth, 2020–2025 | +1.3% | −1.4% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,424 | $1,335 | $1,414 |
| Median household income | $64,640 | $59,608 | $80,734 |
| Groundwork market score | 67 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 36+5.9% over the period
- Employees, 2023
- 669
- Annual payroll, 2023
- $33.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 280 chain locations
- Listings at the U.S. rate for this spending
- 28The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as landscaping services in the Morgantown metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Morgantown metro area
- Population, 2025 estimate
- 141,995+1.3% since 2020
- Households
- 57,438
- Median age
- 37.8
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.7
- Land area
- 1,009 sq. mi.
- People per square mile
- 140
- Median household income
- $64,640+23.5% vs. 2015–2019, before inflation
- Average household income
- $92,746
- Median home value
- $233,000
- Jobs located here
- 71,588
- Daytime population
- 156,475Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Morgantown metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the landscaping and lawn care companies on map listings by name and distance.
Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardLandscaping and lawn care across West Virginia
Every West Virginia market ranked →The highest-scoring metro areas in West Virginia for landscaping and lawn care companies, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Morgantown metro area marked.
Top metro areas in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 82 | 1,024 | 4.3 | $4.5M | +3.3% | #12 of 385 |
| Hagerstown-Martinsburg, MD-WV | 75 | 63 | 5.3 | $2.8M | +7.1% | #40 of 385 |
| 1Parkersburg-Vienna, WV | 68 | 8 | 2.1 | $6.2M | −2.3% | #82 of 385 |
| 2Morgantown, WV | 67 | 28 | 4.9 | $2.9M | +1.3% | #96 of 385 |
| 3Charleston, WV | 66 | 27 | 3.1 | $4.3M | −4.7% | #100 of 385 |
| Winchester, VA-WV | 64 | 36 | 6.5 | $2.4M | +6.5% | #116 of 385 |
| 4Huntington-Ashland, WV-KY-OH | 63 | 45 | 3.0 | $4.4M | −2.6% | #118 of 385 |
| 5Beckley, WV | 59 | 9 | 2.0 | $6.2M | −4.3% | #138 of 385 |
| 6Wheeling, WV-OH | 53 | 19 | 3.3 | $3.7M | −3.6% | #162 of 385 |
| 7Weirton-Steubenville, WV-OH | 50 | 20 | 4.0 | $2.9M | −3.6% | #185 of 385 |
Other business types in the Morgantown metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades66
- HVAC and plumbing60
- Electricians68
- Roofing and gutters60
- Lawn, cleaning and pest control76
- Landscaping and lawn care67
- House cleaning
- Pest control
Real estate
Funeral services
Questions
How many landscaping and lawn care companies are in the Morgantown, WV metro area?
As of September 2026, map listings count 28 landscaping and lawn care companies in the Morgantown metro area. None of them are chain locations. The listings count landscapers, lawn care, tree services and gardeners. Official counts show 36 businesses with payroll classed as landscaping services in 2023, up 5.9% from 2019.
How much do households in the Morgantown, WV metro area spend on lawn care, cleaning and other household services?
About $81.8M a year, or $1,424 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 28 landscaping and lawn care companies on map listings, it comes to $2.9M per company. That spending covers all lawn care, cleaning and other household services, which landscaping and lawn care companies share with other businesses in the trade. It is estimated from the incomes of the 57,438 households in the Morgantown metro area and national spending patterns by income.
How does the Morgantown, WV metro area compare with the U.S. for landscaping and lawn care companies?
The Morgantown metro area has 4.9 landscaping and lawn care companies per 10,000 households, 2% above the U.S. rate of 4.8. Spending per company is $2.9M, in line with the U.S. figure of $2.9M. The count on map listings matches the U.S. ratio of landscaping and lawn care companies to household spending. There is one business with payroll in the industry for every 1,596 households, against one for every 1,095 across the U.S. The official count rose 5.9% from 2019 to 2023, against +9.2% for the U.S.
How fast is the Morgantown, WV metro area growing?
Population estimates put the Morgantown metro area at 141,995 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 57,438 households. Median household income in the Morgantown metro area is $64,640, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Morgantown metro area scores 67 for landscaping and lawn care companies (upper middle), #96 of 385 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Morgantown metro area. It maps the landscaping and lawn care companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for landscaping and lawn care companies · All 56 business types in the Morgantown metro area
Screening a site or an acquisition in the Morgantown metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.