Real estate · Metro area · West Virginia
Real estate businesses in the Morgantown, WV metro area
How the Morgantown, WV metro area compares with other metro areas and the U.S. for real estate businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #91 of 387 scored metro areas
#3 of 7 scored metro areas based in West Virginia
- Listings
- 128
- 11 chain locations (9%)
- Official establishments
- 89
- +74.5% since 2019
- Household spending a year
- $839.5M
- On rent and homeowner costs · $14,615 a household
- Housing spending per listing (U.S. = 100)
- 151
- 51% above the U.S.
- Listings per 10k households
- 22.3
- 42% below the U.S.
- Population, 2025
- 141,995
- +1.3% since 2020
See the real estate businesses around any address in the Morgantown metro area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on rent and homeowner costs in the Morgantown metro area comes to about $839.5M a year: $14,615 per household, 12% below the U.S. average. Housing spending per office is 51% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
There are 128 real estate businesses on map listings in the Morgantown metro area as of September 2026. Chain locations make up 9% of them, against 6% across the U.S. That comes to 22.3 for every 10,000 households, 42% below the U.S. rate of 38.5.
Official counts show 89 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in the Morgantown metro area in 2023, up 74.5% from 2019. That is one for every 645 households, against one for every 414 across the U.S. Official counts list 484 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $198K have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Morgantown metro area.
Population estimates show the Morgantown metro area grew 1.3% from 2020 to 2025, slower than the U.S. (+3.1%). The Morgantown metro area scores 60 (upper middle) on the Groundwork market score for real estate businesses, ranking #91 of 387 scored metro areas and #3 of 7 scored metro areas based in West Virginia. That puts it in the top quarter of metro areas.
How the Morgantown metro area compares
The same measures for West Virginia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Morgantown metro area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.3 | 16.6 | 38.5 |
| Housing spending per listing (U.S. = 100) | 151 | 193 | 100 |
| Households per official establishment | 645 | 1,183 | 414 |
| Official establishment growth, 2019–2023 | +74.5% | +17.1% | +15.8% |
| Population growth, 2020–2025 | +1.3% | −1.4% | +3.1% |
| Spending per household on rent and homeowner costs | $14,615 | $13,873 | $16,661 |
| Median household income | $64,640 | $59,608 | $80,734 |
| Groundwork market score | 60 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 89+74.5% over the period
- Employees, 2023
- 329
- Annual payroll, 2023
- $17.6M
- One-person businesses, 2023
- 484Businesses with no payroll
- Map listings, September 2026
- 12811 chain locations
- Listings at the U.S. rate for this spending
- 194The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $198K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Morgantown metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Morgantown metro area
- Population, 2025 estimate
- 141,995+1.3% since 2020
- Households
- 57,438
- Median age
- 37.8
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.7
- Land area
- 1,009 sq. mi.
- People per square mile
- 140
- Median household income
- $64,640+23.5% vs. 2015–2019, before inflation
- Average household income
- $92,746
- Median home value
- $233,000
- Jobs located here
- 71,588
- Daytime population
- 156,475Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Morgantown metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across West Virginia
Every West Virginia market ranked →The highest-scoring metro areas in West Virginia for real estate businesses, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Morgantown metro area marked.
Top metro areas in West Virginia
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Hagerstown-Martinsburg, MD-WV | 69 | 328 | 27.8 | 127 | +7.1% | #42 of 387 |
| 1Huntington-Ashland, WV-KY-OH | 62 | 223 | 14.7 | 216 | −2.6% | #73 of 387 |
| 2Weirton-Steubenville, WV-OH | 61 | 59 | 11.9 | 254 | −3.6% | #84 of 387 |
| 3Morgantown, WV | 60 | 128 | 22.3 | 151 | +1.3% | #91 of 387 |
| 4Wheeling, WV-OH | 59 | 90 | 15.5 | 198 | −3.6% | #97 of 387 |
| 5Charleston, WV | 59 | 148 | 16.9 | 189 | −4.7% | #98 of 387 |
| 6Beckley, WV | 58 | 54 | 12.0 | 251 | −4.3% | #105 of 387 |
| 7Parkersburg-Vienna, WV | 57 | 79 | 20.9 | 151 | −2.3% | #113 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 47 | 10,984 | 46.3 | 95 | +3.3% | #217 of 387 |
| Winchester, VA-WV | 44 | 238 | 42.9 | 86 | +6.5% | #248 of 387 |
Other business types in the Morgantown metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Morgantown, WV metro area?
As of September 2026, map listings count 128 real estate businesses in the Morgantown metro area. 11 of them (9%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 89 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 74.5% from 2019. Official counts also show 484 one-person businesses without payroll.
How much do households in the Morgantown, WV metro area spend on rent and homeowner costs?
About $839.5M a year, or $14,615 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). For the 128 real estate businesses on map listings, housing spending per office is 51% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 57,438 households in the Morgantown metro area and national spending patterns by income.
How does the Morgantown, WV metro area compare with the U.S. for real estate businesses?
The Morgantown metro area has 22.3 real estate businesses per 10,000 households, 42% below the U.S. rate of 38.5. The index of housing spending per office is 151, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, the Morgantown metro area would have about 194, against 128 on map listings. There is one business with payroll in the industry for every 645 households, against one for every 414 across the U.S. The official count rose 74.5% from 2019 to 2023, against +15.8% for the U.S.
How fast is the Morgantown, WV metro area growing?
Population estimates put the Morgantown metro area at 141,995 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 57,438 households. Median household income in the Morgantown metro area is $64,640, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Morgantown metro area scores 60 for real estate businesses (upper middle), #91 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Morgantown metro area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Morgantown metro area
Screening a site or an acquisition in the Morgantown metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.