Health care · Metro area · West Virginia
Primary care and pediatric clinics in the Morgantown, WV metro area
Competitor counts, household spending and official business counts for primary care and pediatric clinics in the Morgantown, WV metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #128 of 387 scored metro areas
#1 of 7 scored metro areas based in West Virginia
- Listings
- 24
- 5 chain locations (21%)
- Official establishments
- 65
- −14.5% since 2019
- Household spending a year
- $61.7M
- On medical and dental services · $1,074 a household
- Spending per listing
- $2.6M
- 44% above the U.S.
- Listings per 10k households
- 4.2
- 42% below the U.S.
- Population, 2025
- 141,995
- +1.3% since 2020
See the primary care and pediatric clinics around any address in the Morgantown metro area
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on medical and dental services in the Morgantown metro area comes to about $61.7M a year: $1,074 per household, 17% below the U.S. average. That works out to $2.6M per clinic, 44% above the U.S. figure of $1.8M. The spending figure covers all medical and dental services, not only primary care and pediatric clinics.
The Morgantown metro area has 24 primary care and pediatric clinics on map listings as of September 2026. 5 of them (21%) are chain locations, against 9% across the U.S. That comes to 4.2 for every 10,000 households, 42% below the U.S. rate of 7.2.
The official count of businesses with payroll classed as offices of physicians in the Morgantown metro area was 65 in 2023, down 14.5% from 2019. That is one for every 884 households, against one for every 593 across the U.S. Another 109 one-person businesses have no payroll, by official counts. Since fiscal 2022, 4 SBA-backed loans worth $1.8M have gone to businesses classed as offices of physicians in the Morgantown metro area.
Between 2020 and 2025, the population of the Morgantown metro area grew 1.3%, slower than the U.S. (+3.1%). The Morgantown metro area scores 59 (upper middle) on the Groundwork market score for primary care and pediatric clinics, ranking #128 of 387 scored metro areas and #1 of 7 scored metro areas based in West Virginia.
How the Morgantown metro area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgantown metro area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.2 | 6.7 | 7.2 |
| Spending per listing | $2.6M | $1.5M | $1.8M |
| Households per official establishment | 884 | 769 | 593 |
| Official establishment growth, 2019–2023 | −14.5% | −7.1% | −2.2% |
| Population growth, 2020–2025 | +1.3% | −1.4% | +3.1% |
| Spending per household on medical and dental services | $1,074 | $1,005 | $1,288 |
| Median household income | $64,640 | $59,608 | $80,734 |
| Groundwork market score | 59 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 65−14.5% over the period
- Employees, 2023
- 3,385
- Annual payroll, 2023
- $571.4M
- One-person businesses, 2023
- 109Businesses with no payroll
- Map listings, September 2026
- 245 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $1.8M
SBA-backed loans to businesses classed as offices of physicians in the Morgantown metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Morgantown metro area
- Population, 2025 estimate
- 141,995+1.3% since 2020
- Households
- 57,438
- Median age
- 37.8
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.7
- Land area
- 1,009 sq. mi.
- People per square mile
- 140
- Median household income
- $64,640+23.5% vs. 2015–2019, before inflation
- Average household income
- $92,746
- Median home value
- $233,000
- Jobs located here
- 71,588
- Daytime population
- 156,475Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Morgantown metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across West Virginia
Every West Virginia market ranked →The highest-scoring metro areas in West Virginia for primary care and pediatric clinics, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Morgantown metro area marked.
Top metro areas in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morgantown, WV | 59 | 24 | 4.2 | $2.6M | +1.3% | #128 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 56 | 1,823 | 7.7 | $1.9M | +3.3% | #145 of 387 |
| Winchester, VA-WV | 54 | 31 | 5.6 | $2.1M | +6.5% | #161 of 387 |
| Hagerstown-Martinsburg, MD-WV | 49 | 83 | 7.0 | $1.6M | +7.1% | #208 of 387 |
| 2Weirton-Steubenville, WV-OH | 48 | 25 | 5.0 | $2.2M | −3.6% | #211 of 387 |
| 3Wheeling, WV-OH | 39 | 31 | 5.3 | $2.1M | −3.6% | #273 of 387 |
| 4Parkersburg-Vienna, WV | 26 | 21 | 5.5 | $1.8M | −2.3% | #343 of 387 |
| 5Huntington-Ashland, WV-KY-OH | 23 | 137 | 9.0 | $1.2M | −2.6% | #357 of 387 |
| 6Charleston, WV | 14 | 83 | 9.5 | $1.1M | −4.7% | #378 of 387 |
| 7Beckley, WV | 6 | 38 | 8.5 | $1.1M | −4.3% | #385 of 387 |
Other business types in the Morgantown metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics53
- Dentists and orthodontists44
- Primary care and pediatrics59
- Urgent care and walk-in clinics
- Chiropractors66
- Physical therapy31
- Optometrists and eye care61
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in the Morgantown, WV metro area?
Map listings as of September 2026 show 24 primary care and pediatric clinics in the Morgantown metro area. 5 of them (21%) are chain locations. The listings count primary care, family medicine and pediatric clinics. Official counts show 65 businesses with payroll classed as offices of physicians in 2023, down 14.5% from 2019. Official counts list 109 one-person businesses without payroll.
How much do households in the Morgantown, WV metro area spend on medical and dental services?
About $61.7M a year, or $1,074 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 24 primary care and pediatric clinics on map listings, it comes to $2.6M per clinic. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade. It is estimated from the incomes of the 57,438 households in the Morgantown metro area and national spending patterns by income.
How does the Morgantown, WV metro area compare with the U.S. for primary care and pediatric clinics?
The Morgantown metro area has 4.2 primary care and pediatric clinics per 10,000 households, 42% below the U.S. rate of 7.2. Spending per clinic is $2.6M, 44% above the U.S. figure of $1.8M. At the U.S. ratio of primary care and pediatric clinics to household spending, the Morgantown metro area would have about 35, against 24 on map listings. There is one business with payroll in the industry for every 884 households, against one for every 593 across the U.S. The official count fell 14.5% from 2019 to 2023, against −2.2% for the U.S.
How fast is the Morgantown, WV metro area growing?
Population estimates put the Morgantown metro area at 141,995 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 57,438 households. Median household income in the Morgantown metro area is $64,640, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Morgantown metro area scores 59 for primary care and pediatric clinics (upper middle), #128 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Morgantown metro area. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in the Morgantown metro area
Screening a site or an acquisition in the Morgantown metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.