Groundwork

Auto · Metro area · West Virginia

Collision repair and body shops in the Morgantown, WV metro area

The collision repair and body shops in the Morgantown, WV metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 45 out of 100: Lower middle

Ranked #233 of 381 scored metro areas
#4 of 7 scored metro areas based in West Virginia

Listings
16
2 chain locations (13%)
Official establishments
10
Businesses with payroll, 2023
Household spending a year
$48.1M
On vehicle maintenance and repairs · $837 a household
Spending per listing
$3M
2% below the U.S.
Listings per 10k households
2.8
10% below the U.S.
Population, 2025
141,995
+1.3% since 2020

See the collision repair and body shops around any address in the Morgantown metro area

The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on vehicle maintenance and repairs in the Morgantown metro area comes to about $48.1M a year: $837 per household, 13% below the U.S. average. Spread across 16 collision repair and body shops, that is $3M per shop, 2% below the U.S. figure of $3.1M. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops.

The Morgantown metro area has 16 collision repair and body shops on map listings as of September 2026. 2 of them (13%) are chain locations, against 14% across the U.S. That is 2.8 per 10,000 households, 10% below the U.S. rate of 3.1.

Official counts show 10 businesses with payroll classed as automotive body, paint and interior repair in the Morgantown metro area in 2023. That is one for every 5,744 households, against one for every 3,689 across the U.S.

Population estimates put the population change in the Morgantown metro area from 2020 to 2025 at +1.3%, slower than the U.S. (+3.1%). The Morgantown metro area scores 45 (lower middle) on the Groundwork market score for collision repair and body shops, ranking #233 of 381 scored metro areas and #4 of 7 scored metro areas based in West Virginia.

How the Morgantown metro area compares

The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Collision repair and body shops in Morgantown, WV metro area compared with West Virginia and the U.S.
MeasureMorgantown metro areaWest VirginiaU.S.
Listings per 10k households2.82.63.1
Spending per listing$3M$3.1M$3.1M
Households per official establishment5,7445,2423,689
Official establishment growth, 2019–2023n/a−13.7%−0.8%
Population growth, 2020–2025+1.3%−1.4%+3.1%
Spending per household on vehicle maintenance and repairs$837$833$958
Median household income$64,640$59,608$80,734
Groundwork market score4543

Official counts and lending

Businesses

Official establishments, 2019 to 2023
10
Employees, 2023
118
Annual payroll, 2023
$6.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
162 chain locations
Listings at the U.S. rate for this spending
16The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as automotive body, paint and interior repair in the Morgantown metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Morgantown metro area

Population, 2025 estimate
141,995+1.3% since 2020
Households
57,438
Median age
37.8
Homes lived in by their owners
63%
Vehicles per household
1.7
Land area
1,009 sq. mi.
People per square mile
140
Median household income
$64,640+23.5% vs. 2015–2019, before inflation
Average household income
$92,746
Median home value
$233,000
Jobs located here
71,588
Daytime population
156,475Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Morgantown metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.

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Collision repair and body shops across West Virginia

Every West Virginia market ranked →

The highest-scoring metro areas in West Virginia for collision repair and body shops, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Morgantown metro area marked.

Top metro areas in West Virginia

Metro areas in West Virginia ranked for collision repair and body shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Winchester, VA-WV69132.3$4.4M+6.5%#64 of 381
Hagerstown-Martinsburg, MD-WV64342.9$3.3M+7.1%#102 of 381
Washington-Arlington-Alexandria, DC-VA-MD-WV635742.4$3.7M+3.3%#107 of 381
1Weirton-Steubenville, WV-OH60102.0$4.4M−3.6%#126 of 381
2Wheeling, WV-OH53142.4$3.7M−3.6%#176 of 381
3Parkersburg-Vienna, WV5082.1$3.8M−2.3%#198 of 381
4Morgantown, WV45162.8$3M+1.3%#233 of 381
5Huntington-Ashland, WV-KY-OH40432.8$3.1M−2.6%#263 of 381
6Beckley, WV26112.4$3.3M−4.3%#336 of 381
7Charleston, WV20333.8$2M−4.7%#360 of 381

Other business types in the Morgantown metro area

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many collision repair and body shops are in the Morgantown, WV metro area?

Map listings as of September 2026 show 16 collision repair and body shops in the Morgantown metro area. 2 of them (13%) are chain locations. The listings count collision repair and auto body shops. Official counts show 10 businesses with payroll classed as automotive body, paint and interior repair in 2023.

How much do households in the Morgantown, WV metro area spend on vehicle maintenance and repairs?

About $48.1M a year, or $837 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 16 collision repair and body shops on map listings, it comes to $3M per shop. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade. It is estimated from the incomes of the 57,438 households in the Morgantown metro area and national spending patterns by income.

How does the Morgantown, WV metro area compare with the U.S. for collision repair and body shops?

The Morgantown metro area has 2.8 collision repair and body shops per 10,000 households, 10% below the U.S. rate of 3.1. Spending per shop is $3M, 2% below the U.S. figure of $3.1M. The count on map listings matches the U.S. ratio of collision repair and body shops to household spending. There is one business with payroll in the industry for every 5,744 households, against one for every 3,689 across the U.S.

How fast is the Morgantown, WV metro area growing?

Population estimates put the Morgantown metro area at 141,995 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 57,438 households. Median household income in the Morgantown metro area is $64,640, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Morgantown metro area scores 45 for collision repair and body shops (lower middle), #233 of 381 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Morgantown metro area. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for collision repair and body shops · All 56 business types in the Morgantown metro area

Screening a site or an acquisition in the Morgantown metro area?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.