Groundwork

Funeral services · County · Iowa

Funeral homes in Johnson County, IA

How Johnson County, IA compares with other counties and the U.S. for funeral homes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 65 out of 100: Upper middle

Ranked #356 of 1,472 scored counties
#3 of 44 scored counties in Iowa

Listings
9
0 chain locations (0%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$6.9M
On funerals · $109 a household
Spending per listing
$766K
13% above the U.S.
Listings per 10k households
1.4
33% below the U.S.
Population, 2025
160,044
+4.6% since 2020

See the funeral homes around any address in Johnson County

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Johnson County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 9 funeral homes in Johnson County. None of them are chain locations, against 10% across the U.S. Per 10,000 households, that is 1.4, 33% below the U.S. rate of 2.1.

Households in Johnson County spend about $6.9M a year on funerals, or $109 per household, 24% below the U.S. average. Spread across 9 funeral homes, that is $766K per home, 13% above the U.S. figure of $679K.

In 2023, official counts showed 5 businesses with payroll in Johnson County classed as funeral homes and funeral services. That is one for every 12,668 households, against one for every 8,510 across the U.S.

Population estimates put the population change in Johnson County from 2020 to 2025 at +4.6%, faster than the U.S. (+3.1%). The Groundwork market score for funeral homes in Johnson County is 65 (upper middle), #356 of 1,472 scored counties and #3 of 44 scored counties in Iowa. That puts it in the top quarter of counties.

How Johnson County compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Johnson County, IA compared with Iowa and the U.S.
MeasureJohnson CountyIowaU.S.
Listings per 10k households1.43.92.1
Spending per listing$766K$373K$679K
Households per official establishment12,6684,0738,510
Official establishment growth, 2019–2023n/a−4.7%−1.7%
Population growth, 2020–2025+4.6%+1.5%+3.1%
Spending per household on funerals$109$144$143
Median household income$74,935$75,059$80,734
Groundwork market score6522

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5 → 5
Employees, 2023
41
Annual payroll, 2023
$1.7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
90 chain locations
Listings at the U.S. rate for this spending
10The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in Johnson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Johnson County

Population, 2025 estimate
160,044+4.6% since 2020
Households
63,341
Median age
34.5
Homes lived in by their owners
59%
Vehicles per household
1.7
Land area
613 sq. mi.
People per square mile
256
Median household income
$74,935+19.8% vs. 2015–2019, before inflation
Average household income
$108,874
Median home value
$308,600
Jobs located here
88,327
Daytime population
171,516Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Johnson County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of Johnson County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Funeral homes across Iowa

Every Iowa market ranked →

The highest-scoring counties in Iowa for funeral homes, numbered among those based in Iowa, with Johnson County marked.

Top counties in Iowa

Counties in Iowa ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Pottawattamie County, IA6661.6$921K−0.7%#322 of 1,472
2Scott County, IA65111.5$893K+0.4%#351 of 1,472
3Johnson County, IA6591.4$766K+4.6%#356 of 1,472
4Polk County, IA62351.7$662K+4.8%#439 of 1,472
5Linn County, IA61151.6$863K+0.7%#452 of 1,472
6Dallas County, IA5892.1$560K+17.8%#522 of 1,472
7Dubuque County, IA54122.9$527K+0.1%#608 of 1,472
8Warren County, IA54104.8$314K+9.0%#617 of 1,472
9Black Hawk County, IA49122.2$602K+0.4%#720 of 1,472
10Story County, IA4982.1$554K+2.7%#723 of 1,472

Other business types in Johnson County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in Johnson County, IA?

There are 9 funeral homes on map listings in Johnson County as of September 2026. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 5 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in Johnson County, IA spend on funerals?

About $6.9M a year, or $109 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 9 funeral homes on map listings, it comes to $766K per home. It is estimated from the incomes of the 63,341 households in Johnson County and national spending patterns by income.

How does Johnson County, IA compare with the U.S. for funeral homes?

Johnson County has 1.4 funeral homes per 10,000 households, 33% below the U.S. rate of 2.1. Spending per home is $766K, 13% above the U.S. figure of $679K. At the national ratio of funeral homes to household spending, Johnson County would have about 10, against 9 on map listings. There is one business with payroll in the industry for every 12,668 households, against one for every 8,510 across the U.S.

How fast is Johnson County, IA growing?

Population estimates put Johnson County at 160,044 people in 2025, up 4.6% since 2020, faster than the U.S. (+3.1%). It has 63,341 households. Median household income in Johnson County is $74,935, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Johnson County scores 65 for funeral homes (upper middle), #356 of 1,472 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Johnson County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in Johnson County

Screening a site or an acquisition in Johnson County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Johnson County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.