Funeral services · Small-town market · Iowa
Funeral homes in the Fort Madison, IA area
Competitor counts, household spending and official business counts for funeral homes in the Fort Madison, IA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #248 of 365 scored small-town markets
#5 of 9 scored small-town markets based in Iowa
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $2.2M
- On funerals · $156 a household
- Spending per listing
- $373K
- 45% below the U.S.
- Listings per 10k households
- 4.2
- Twice the U.S.
- Population, 2025
- 32,306
- −3.6% since 2020
See the funeral homes around any address in the Fort Madison area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fort Madison area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $156 per household (9% above the U.S. average), households in the Fort Madison area spend about $2.2M a year on funerals. Spread across 6 funeral homes, that is $373K per home, 45% below the U.S. figure of $679K.
The Fort Madison area has 6 funeral homes on map listings as of September 2026. None of them are chain locations, against 10% across the U.S. That comes to 4.2 for every 10,000 households, twice the U.S. rate of 2.1.
In 2023, official counts showed 4 businesses with payroll in the Fort Madison area classed as funeral homes and funeral services. That is one for every 3,581 households, against one for every 8,510 across the U.S.
Population estimates show the Fort Madison area declined 3.6% from 2020 to 2025, against +3.1% for the U.S. For funeral homes, the Fort Madison area has a Groundwork market score of 39 (lower middle): #248 of 365 scored small-town markets and #5 of 9 scored small-town markets based in Iowa.
How the Fort Madison area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fort Madison area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.2 | 3.9 | 2.1 |
| Spending per listing | $373K | $373K | $679K |
| Households per official establishment | 3,581 | 4,073 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −4.7% | −1.7% |
| Population growth, 2020–2025 | −3.6% | +1.5% | +3.1% |
| Spending per household on funerals | $156 | $144 | $143 |
| Median household income | $62,382 | $75,059 | $80,734 |
| Groundwork market score | 39 | 22 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 22
- Annual payroll, 2023
- $708K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in the Fort Madison area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Fort Madison area
- Population, 2025 estimate
- 32,306−3.6% since 2020
- Households
- 14,323
- Median age
- 42.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 518 sq. mi.
- People per square mile
- 64
- Median household income
- $62,382
- Average household income
- $79,169
- Median home value
- $141,400
- Jobs located here
- 13,626
- Daytime population
- 31,700Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fort Madison area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Fort Madison area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for funeral homes, numbered among those based in Iowa, with the Fort Madison area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Burlington, IA-IL | 64 | 7 | 3.5 | $464K | −2.5% | #95 of 365 |
| 2Pella, IA | 54 | 8 | 6.0 | $286K | +2.3% | #157 of 365 |
| 3Fort Dodge, IA | 50 | 5 | 3.3 | $484K | −0.4% | #177 of 365 |
| 4Mason City, IA | 43 | 10 | 4.4 | $370K | −1.5% | #219 of 365 |
| 5Fort Madison, IA | 39 | 6 | 4.2 | $373K | −3.6% | #248 of 365 |
| 6Clinton, IA | 37 | 8 | 4.1 | $363K | −0.9% | #262 of 365 |
| 7Le Mars, IA | 34 | 5 | 4.8 | $325K | 0.0% | #288 of 365 |
| 8Muscatine, IA | 34 | 8 | 4.6 | $302K | −3.0% | #290 of 365 |
| 9Carroll, IA | 30 | 5 | 5.7 | $301K | −2.0% | #314 of 365 |
Other business types in the Fort Madison area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes39
Questions
How many funeral homes are in the Fort Madison, IA area?
Map listings as of September 2026 show 6 funeral homes in the Fort Madison area. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 4 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Fort Madison, IA area spend on funerals?
About $2.2M a year, or $156 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 6 funeral homes on map listings, it comes to $373K per home. It is estimated from the incomes of the 14,323 households in the Fort Madison area and national spending patterns by income.
How does the Fort Madison, IA area compare with the U.S. for funeral homes?
The Fort Madison area has 4.2 funeral homes per 10,000 households, twice the U.S. rate of 2.1. Spending per home is $373K, 45% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the Fort Madison area would have about 3, against 6 on map listings. There is one business with payroll in the industry for every 3,581 households, against one for every 8,510 across the U.S.
How fast is the Fort Madison, IA area growing?
Population estimates put the Fort Madison area at 32,306 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 14,323 households. The median household income in the Fort Madison area is $62,382 a year, 23% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fort Madison area scores 39 for funeral homes (lower middle), #248 of 365 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fort Madison area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Fort Madison area
Screening a site or an acquisition in the Fort Madison area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fort Madison area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.