Funeral services · County · Iowa
Funeral homes in Pottawattamie County, IA
The funeral homes in Pottawattamie County, IA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #322 of 1,472 scored counties
#1 of 44 scored counties in Iowa
- Listings
- 6
- 1 chain location (17%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $5.5M
- On funerals · $147 a household
- Spending per listing
- $921K
- 36% above the U.S.
- Listings per 10k households
- 1.6
- 24% below the U.S.
- Population, 2025
- 92,996
- −0.7% since 2020
See the funeral homes around any address in Pottawattamie County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pottawattamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on funerals in Pottawattamie County comes to about $5.5M a year: $147 per household, 3% above the U.S. average. That works out to $921K per home, 36% above the U.S. figure of $679K.
Pottawattamie County has 6 funeral homes on map listings as of September 2026. One of them (17%) is a chain location, against 10% across the U.S. That is 1.6 per 10,000 households, 24% below the U.S. rate of 2.1.
Official counts show 3 businesses with payroll classed as funeral homes and funeral services in Pottawattamie County in 2023. That is one for every 12,547 households, against one for every 8,510 across the U.S.
Between 2020 and 2025, the population of Pottawattamie County declined 0.7%, against +3.1% for the U.S. For funeral homes, Pottawattamie County has a Groundwork market score of 66 (upper middle): #322 of 1,472 scored counties and #1 of 44 scored counties in Iowa. That puts it in the top quarter of counties.
How Pottawattamie County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pottawattamie County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.6 | 3.9 | 2.1 |
| Spending per listing | $921K | $373K | $679K |
| Households per official establishment | 12,547 | 4,073 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −4.7% | −1.7% |
| Population growth, 2020–2025 | −0.7% | +1.5% | +3.1% |
| Spending per household on funerals | $147 | $144 | $143 |
| Median household income | $73,602 | $75,059 | $80,734 |
| Groundwork market score | 66 | 22 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 32
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 61 chain location
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Pottawattamie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pottawattamie County
- Population, 2025 estimate
- 92,996−0.7% since 2020
- Households
- 37,642
- Median age
- 40.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 951 sq. mi.
- People per square mile
- 98
- Median household income
- $73,602+22.5% vs. 2015–2019, before inflation
- Average household income
- $91,780
- Median home value
- $195,700
- Jobs located here
- 40,169
- Daytime population
- 86,715Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pottawattamie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Pottawattamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for funeral homes, numbered among those based in Iowa, with Pottawattamie County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pottawattamie County, IA | 66 | 6 | 1.6 | $921K | −0.7% | #322 of 1,472 |
| 2Scott County, IA | 65 | 11 | 1.5 | $893K | +0.4% | #351 of 1,472 |
| 3Johnson County, IA | 65 | 9 | 1.4 | $766K | +4.6% | #356 of 1,472 |
| 4Polk County, IA | 62 | 35 | 1.7 | $662K | +4.8% | #439 of 1,472 |
| 5Linn County, IA | 61 | 15 | 1.6 | $863K | +0.7% | #452 of 1,472 |
| 6Dallas County, IA | 58 | 9 | 2.1 | $560K | +17.8% | #522 of 1,472 |
| 7Dubuque County, IA | 54 | 12 | 2.9 | $527K | +0.1% | #608 of 1,472 |
| 8Warren County, IA | 54 | 10 | 4.8 | $314K | +9.0% | #617 of 1,472 |
| 9Black Hawk County, IA | 49 | 12 | 2.2 | $602K | +0.4% | #720 of 1,472 |
| 10Story County, IA | 49 | 8 | 2.1 | $554K | +2.7% | #723 of 1,472 |
Other business types in Pottawattamie County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes66
Questions
How many funeral homes are in Pottawattamie County, IA?
Map listings as of September 2026 show 6 funeral homes in Pottawattamie County. One of them (17%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 3 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Pottawattamie County, IA spend on funerals?
About $5.5M a year, or $147 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 6 funeral homes on map listings, it comes to $921K per home. It is estimated from the incomes of the 37,642 households in Pottawattamie County and national spending patterns by income.
How does Pottawattamie County, IA compare with the U.S. for funeral homes?
Pottawattamie County has 1.6 funeral homes per 10,000 households, 24% below the U.S. rate of 2.1. Spending per home is $921K, 36% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Pottawattamie County would have about 8, against 6 on map listings. There is one business with payroll in the industry for every 12,547 households, against one for every 8,510 across the U.S.
How fast is Pottawattamie County, IA growing?
Population estimates put Pottawattamie County at 92,996 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 37,642 households. The median household income in Pottawattamie County is $73,602 a year, 9% below the U.S. median of $80,734. That rose 22.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pottawattamie County scores 66 for funeral homes (upper middle), #322 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pottawattamie County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Pottawattamie County
Screening a site or an acquisition in Pottawattamie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pottawattamie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.