Funeral services · Small-town market · Iowa
Funeral homes in the Storm Lake, IA area
Competitor counts, household spending and official business counts for funeral homes in the Storm Lake, IA area, set against other small-town markets and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 3 chain locations (75%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $1.2M
- On funerals · $157 a household
- Spending per listing
- $296K
- 56% below the U.S.
- Listings per 10k households
- 5.3
- 2.5 times the U.S.
- Population, 2025
- 20,449
- −1.7% since 2020
See the funeral homes around any address in the Storm Lake area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Storm Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 4 funeral homes in the Storm Lake area. Per 10,000 households, that is 5.3, 2.5 times the U.S. rate of 2.1.
At $157 per household (10% above the U.S. average), households in the Storm Lake area spend about $1.2M a year on funerals. Spread across 4 funeral homes, that is $296K per home, 56% below the U.S. figure of $679K.
The official count of businesses with payroll classed as funeral homes and funeral services in the Storm Lake area was 6 in 2023. That is one for every 1,258 households, against one for every 8,510 across the U.S.
Population estimates put the population change in the Storm Lake area from 2020 to 2025 at −1.7%, against +3.1% for the U.S. With 4 funeral homes on map listings, the Storm Lake area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Storm Lake area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Storm Lake area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.3 | 3.9 | 2.1 |
| Spending per listing | $296K | $373K | $679K |
| Households per official establishment | 1,258 | 4,073 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −4.7% | −1.7% |
| Population growth, 2020–2025 | −1.7% | +1.5% | +3.1% |
| Spending per household on funerals | $157 | $144 | $143 |
| Median household income | $71,719 | $75,059 | $80,734 |
| Groundwork market score | Not scored | 22 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 14
- Annual payroll, 2023
- $426K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 43 chain locations
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in the Storm Lake area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Storm Lake area
- Population, 2025 estimate
- 20,449−1.7% since 2020
- Households
- 7,546
- Median age
- 36.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 575 sq. mi.
- People per square mile
- 36
- Median household income
- $71,719+25.6% vs. 2015–2019, before inflation
- Average household income
- $94,361
- Median home value
- $159,500
- Jobs located here
- 11,467
- Daytime population
- 22,374Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Storm Lake area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Storm Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for funeral homes, numbered among those based in Iowa, with the Storm Lake area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Burlington, IA-IL | 64 | 7 | 3.5 | $464K | −2.5% | #95 of 365 |
| 2Pella, IA | 54 | 8 | 6.0 | $286K | +2.3% | #157 of 365 |
| 3Fort Dodge, IA | 50 | 5 | 3.3 | $484K | −0.4% | #177 of 365 |
| 4Mason City, IA | 43 | 10 | 4.4 | $370K | −1.5% | #219 of 365 |
| 5Fort Madison, IA | 39 | 6 | 4.2 | $373K | −3.6% | #248 of 365 |
| 6Clinton, IA | 37 | 8 | 4.1 | $363K | −0.9% | #262 of 365 |
| 7Le Mars, IA | 34 | 5 | 4.8 | $325K | 0.0% | #288 of 365 |
| 8Muscatine, IA | 34 | 8 | 4.6 | $302K | −3.0% | #290 of 365 |
| 9Carroll, IA | 30 | 5 | 5.7 | $301K | −2.0% | #314 of 365 |
| Storm Lake, IA | Not scored | 4 | 5.3 | $296K | −1.7% |
Other business types in the Storm Lake area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes
Questions
How many funeral homes are in the Storm Lake, IA area?
The Storm Lake area has 4 funeral homes on map listings as of September 2026. The listings count funeral homes, mortuaries and cremation services. Official counts show 6 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Storm Lake, IA area spend on funerals?
About $1.2M a year, or $157 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 4 funeral homes on map listings, it comes to $296K per home. It is estimated from the incomes of the 7,546 households in the Storm Lake area and national spending patterns by income.
How does the Storm Lake, IA area compare with the U.S. for funeral homes?
The Storm Lake area has 5.3 funeral homes per 10,000 households, 2.5 times the U.S. rate of 2.1. Spending per home is $296K, 56% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Storm Lake area would have about 2, against 4 on map listings. There is one business with payroll in the industry for every 1,258 households, against one for every 8,510 across the U.S.
How fast is the Storm Lake, IA area growing?
Population estimates put the Storm Lake area at 20,449 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 7,546 households. Median household income in the Storm Lake area is $71,719, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Storm Lake area has no market score for funeral homes: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Storm Lake area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Storm Lake area
Screening a site or an acquisition in the Storm Lake area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Storm Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.