Groundwork

Auto · Metro area · Florida

Insurance agencies in the Tampa-St. Petersburg-Clearwater, FL metro area

The insurance agencies in the Tampa-St. Petersburg-Clearwater, FL metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 53 out of 100: Upper middle

Ranked #170 of 387 scored metro areas
#21 of 22 scored metro areas based in Florida

Listings
2,176
333 chain locations (15%)
Official establishments
1,624
+8.6% since 2019
Household spending a year
$2.9B
On vehicle insurance · $2,210 a household
Spending per listing
$1.4M
8% above the U.S.
Listings per 10k households
16.4
5% above the U.S.
Population, 2025
3,418,895
+7.3% since 2020

See the insurance agencies around any address in the Tampa-St. Petersburg-Clearwater metro area

The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Tampa-St. Petersburg-Clearwater metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 2,176 insurance agencies in the Tampa-St. Petersburg-Clearwater metro area. Chain locations make up 15% of them, against 21% across the U.S. Per 10,000 households, that is 16.4, 5% above the U.S. rate of 15.6.

Households in the Tampa-St. Petersburg-Clearwater metro area spend about $2.9B a year on vehicle insurance, or $2,210 per household, 13% above the U.S. average. That is about $1.4M of household spending for each agency on map listings, 8% above the U.S. figure of $1.3M.

In 2023, official counts showed 1,624 businesses with payroll in the Tampa-St. Petersburg-Clearwater metro area classed as insurance agencies and brokerages, up 8.6% from 2019. That is one for every 819 households, against one for every 966 across the U.S. Since fiscal 2022, 55 SBA-backed loans worth $42.3M have gone to businesses classed as insurance agencies and brokerages in the Tampa-St. Petersburg-Clearwater metro area.

Population estimates put the population change in the Tampa-St. Petersburg-Clearwater metro area from 2020 to 2025 at +7.3%, faster than the U.S. (+3.1%). The Tampa-St. Petersburg-Clearwater metro area scores 53 (upper middle) on the Groundwork market score for insurance agencies, ranking #170 of 387 scored metro areas and #21 of 22 scored metro areas based in Florida.

How the Tampa-St. Petersburg-Clearwater metro area compares

The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Insurance agencies in Tampa-St. Petersburg-Clearwater, FL metro area compared with Florida and the U.S.
MeasureTampa-St. Petersburg-Clearwater metro areaFloridaU.S.
Listings per 10k households16.417.115.6
Spending per listing$1.4M$1.3M$1.3M
Households per official establishment819808966
Official establishment growth, 2019–2023+8.6%+13.5%−1.0%
Population growth, 2020–2025+7.3%+8.7%+3.1%
Spending per household on vehicle insurance$2,210$2,265$1,957
Median household income$74,392$74,568$80,734
Groundwork market score5360

Official counts and lending

Businesses

Official establishments, 2019 to 2023
1,624+8.6% over the period
Employees, 2023
15,791
Annual payroll, 2023
$1.4B
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
2,176333 chain locations
Listings at the U.S. rate for this spending
2,342The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
55
Amount
$42.3M

SBA-backed loans to businesses classed as insurance agencies and brokerages in the Tampa-St. Petersburg-Clearwater metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Tampa-St. Petersburg-Clearwater metro area

Population, 2025 estimate
3,418,895+7.3% since 2020
Households
1,330,303
Median age
43.2
Homes lived in by their owners
68%
Vehicles per household
1.7
Land area
2,516 sq. mi.
People per square mile
1,314
Median household income
$74,392+34.6% vs. 2015–2019, before inflation
Average household income
$105,527
Median home value
$345,100
Jobs located here
1,535,800
Daytime population
3,350,045Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Tampa-St. Petersburg-Clearwater metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.

Or open the report at the center of the Tampa-St. Petersburg-Clearwater metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Insurance agencies across Florida

Every Florida market ranked →

The highest-scoring metro areas in Florida for insurance agencies, numbered among those based in Florida, with the Tampa-St. Petersburg-Clearwater metro area marked.

Top metro areas in Florida

Metro areas in Florida ranked for insurance agencies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wildwood-The Villages, FL87446.3$3.2M+21.1%#14 of 387
2Sebring, FL86429.0$2.4M+9.7%#17 of 387
3Homosassa Springs, FL837510.5$2.2M+11.1%#23 of 387
4Punta Gorda, FL8311012.1$1.9M+15.5%#25 of 387
5Ocala, FL8219511.8$2M+17.3%#27 of 387
6Panama City-Panama City Beach, FL8211012.5$2M+15.7%#28 of 387
7Crestview-Fort Walton Beach-Destin, FL7815012.5$2M+9.4%#44 of 387
8Pensacola-Ferry Pass-Brent, FL7825212.5$2M+6.5%#47 of 387
9Deltona-Daytona Beach-Ormond Beach, FL7734311.6$2M+11.2%#51 of 387
10Gainesville, FL7716911.9$1.9M+5.4%#52 of 387
21Tampa-St. Petersburg-Clearwater, FL532,17616.4$1.4M+7.3%#170 of 387

Other business types in the Tampa-St. Petersburg-Clearwater metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many insurance agencies are in the Tampa-St. Petersburg-Clearwater, FL metro area?

There are 2,176 insurance agencies on map listings in the Tampa-St. Petersburg-Clearwater metro area as of September 2026. 333 of them (15%) are chain locations. The listings count insurance agencies. Official counts show 1,624 businesses with payroll classed as insurance agencies and brokerages in 2023, up 8.6% from 2019.

How much do households in the Tampa-St. Petersburg-Clearwater, FL metro area spend on vehicle insurance?

About $2.9B a year, or $2,210 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 2,176 insurance agencies on map listings, it comes to $1.4M per agency. It is estimated from the incomes of the 1,330,303 households in the Tampa-St. Petersburg-Clearwater metro area and national spending patterns by income.

How does the Tampa-St. Petersburg-Clearwater, FL metro area compare with the U.S. for insurance agencies?

The Tampa-St. Petersburg-Clearwater metro area has 16.4 insurance agencies per 10,000 households, 5% above the U.S. rate of 15.6. Spending per agency is $1.4M, 8% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, the Tampa-St. Petersburg-Clearwater metro area would have about 2,342, against 2,176 on map listings. There is one business with payroll in the industry for every 819 households, against one for every 966 across the U.S. The official count rose 8.6% from 2019 to 2023, against −1.0% for the U.S.

How fast is the Tampa-St. Petersburg-Clearwater, FL metro area growing?

Population estimates put the Tampa-St. Petersburg-Clearwater metro area at 3,418,895 people in 2025, up 7.3% since 2020, faster than the U.S. (+3.1%). It has 1,330,303 households. The median household income in the Tampa-St. Petersburg-Clearwater metro area is $74,392 a year, 8% below the U.S. median of $80,734. That rose 34.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Tampa-St. Petersburg-Clearwater metro area scores 53 for insurance agencies (upper middle), #170 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Tampa-St. Petersburg-Clearwater metro area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for insurance agencies · All 56 business types in the Tampa-St. Petersburg-Clearwater metro area

Screening a site or an acquisition in the Tampa-St. Petersburg-Clearwater metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Tampa-St. Petersburg-Clearwater metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.