Market rankings · Wisconsin
Collision repair and body shops in Wisconsin
Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for collision repair and body shops, with competitor counts and household spending for each.
- Listings
- 793
- 105 chain locations (13%)
- Official establishments
- 704
- −5.2% since 2019
- Household spending a year
- $2.6B
- On vehicle maintenance and repairs
- Listings per 10k households
- 3.2
- 3% above the U.S.
- Spending per listing
- $3.3M
- 8% above the U.S.
- Rank among states
- #25 of 51
- Market score 50 · Upper middle
A site report maps the collision repair and body shops on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wisconsin has 793 collision repair and body shops on map listings as of September 2026. Chain locations make up 13% of them, against 14% across the U.S. That is 3.2 per 10,000 households, 3% above the U.S. rate of 3.1.
Households in Wisconsin spend about $2.6B a year on vehicle maintenance and repairs, or $1,061 per household, 11% above the U.S. average. That is about $3.3M of household spending for each shop on map listings, 8% above the U.S. figure of $3.1M. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops.
In 2023, official counts showed 704 businesses with payroll in Wisconsin classed as automotive body, paint and interior repair, down 5.2% from 2019. That is one for every 3,522 households, against one for every 3,689 across the U.S. Across the U.S., the count fell 0.8% over the same years. Since fiscal 2022, 24 SBA-backed loans worth $12M have gone to businesses classed as automotive body, paint and interior repair in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #25 for collision repair and body shops, with a Groundwork market score of 50 (upper middle). Of the 15 scored metro areas in or partly in Wisconsin, the Madison metro area scores highest (79). Of the 13 scored small-town markets in or partly in Wisconsin, the Whitewater-Elkhorn area scores highest (87).
Every market in Wisconsin for collision repair and body shops
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison, WI | 79 | 65 | 2.2 | $4.7M | +4.1% | #12 of 381 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 66 | 378 | 2.6 | $4.3M | +2.6% | #83 of 381 |
| 2Oshkosh-Neenah, WI | 65 | 17 | 2.3 | $4.4M | +1.4% | #92 of 381 |
| 3Kenosha, WI | 64 | 17 | 2.5 | $4.4M | −0.4% | #96 of 381 |
| 4Green Bay, WI | 58 | 40 | 2.9 | $3.7M | +2.5% | #146 of 381 |
| 5Sheboygan, WI | 55 | 14 | 2.8 | $3.7M | 0.0% | #162 of 381 |
| 6Eau Claire, WI | 52 | 22 | 3.1 | $3.6M | +2.6% | #185 of 381 |
| 7Racine-Mount Pleasant, WI | 51 | 27 | 3.4 | $3.2M | +0.4% | #194 of 381 |
| 8La Crosse-Onalaska, WI-MN | 50 | 27 | 3.7 | $2.8M | +0.4% | #204 of 381 |
| 9Milwaukee-Waukesha, WI | 47 | 184 | 2.8 | $3.4M | 0.0% | #215 of 381 |
| 10Appleton, WI | 44 | 36 | 3.6 | $3.1M | +2.7% | #239 of 381 |
| 11Janesville-Beloit, WI | 42 | 26 | 3.9 | $2.8M | +1.7% | #251 of 381 |
| 12Wausau, WI | 39 | 22 | 3.8 | $3M | +1.0% | #269 of 381 |
| 13Fond du Lac, WI | 30 | 19 | 4.4 | $2.5M | +0.5% | #325 of 381 |
| Duluth, MN-WI | 26 | 55 | 4.6 | $2.4M | +0.2% | #339 of 381 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Whitewater-Elkhorn, WI | 87 | 9 | 2.1 | $5.7M | +0.8% | #5 of 387 |
| 2Manitowoc, WI | 74 | 8 | 2.3 | $4.8M | +0.4% | #42 of 387 |
| 3Stevens Point-Plover, WI | 68 | 12 | 4.0 | $2.8M | +2.2% | #68 of 387 |
| 4Sparta, WI | 66 | 6 | 3.3 | $3.4M | +0.6% | #79 of 387 |
| 5Watertown-Fort Atkinson, WI | 65 | 12 | 3.4 | $3.3M | +0.3% | #89 of 387 |
| 6Wisconsin Rapids-Marshfield, WI | 62 | 12 | 3.7 | $2.9M | −0.2% | #109 of 387 |
| 7Baraboo, WI | 58 | 11 | 3.9 | $2.9M | +1.3% | #128 of 387 |
| 8Beaver Dam, WI | 57 | 10 | 2.8 | $4M | −0.3% | #134 of 387 |
| 9Menomonie, WI | 55 | 9 | 5.2 | $2.3M | +1.7% | #155 of 387 |
| 10Marinette, WI-MI | 47 | 12 | 4.1 | $2.6M | +0.3% | #214 of 387 |
| 11Rice Lake, WI | 37 | 10 | 5.0 | $2.3M | −0.5% | #291 of 387 |
| Iron Mountain, MI-WI | 34 | 6 | 4.3 | $2.3M | +0.4% | #307 of 387 |
| 12Platteville, WI | 26 | 19 | 9.5 | $1.2M | +0.9% | #350 of 387 |
| Shawano, WI | Not scored | 4 | 2.1 | $5.3M | +1.4% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Walworth County, WI | 83 | 9 | 2.1 | $5.7M | +0.8% | #40 of 1,327 |
| 2Dane County, WI | 81 | 47 | 1.9 | $5.3M | +4.9% | #60 of 1,327 |
| 3Pierce County, WI | 76 | 5 | 3.2 | $4.1M | +3.1% | #122 of 1,327 |
| 4Oconto County, WI | 72 | 5 | 3.0 | $4.2M | +2.9% | #175 of 1,327 |
| 5Manitowoc County, WI | 70 | 8 | 2.3 | $4.8M | +0.4% | #210 of 1,327 |
| 6Kenosha County, WI | 66 | 17 | 2.5 | $4.4M | −0.4% | #292 of 1,327 |
| 7Winnebago County, WI | 66 | 17 | 2.3 | $4.4M | +1.4% | #293 of 1,327 |
| 8Ozaukee County, WI | 66 | 10 | 2.6 | $4.3M | +3.0% | #294 of 1,327 |
| 9Columbia County, WI | 64 | 6 | 2.5 | $4.9M | −0.7% | #328 of 1,327 |
| 10Brown County, WI | 64 | 31 | 2.8 | $3.8M | +2.6% | #336 of 1,327 |
| 11Eau Claire County, WI | 64 | 13 | 2.9 | $3.6M | +3.0% | #340 of 1,327 |
| 12Waukesha County, WI | 61 | 55 | 3.3 | $3.6M | +2.4% | #413 of 1,327 |
| 13Polk County, WI | 60 | 6 | 3.1 | $4M | +1.7% | #428 of 1,327 |
| 14Sheboygan County, WI | 60 | 14 | 2.8 | $3.7M | 0.0% | #430 of 1,327 |
| 15Monroe County, WI | 59 | 6 | 3.3 | $3.4M | +0.6% | #452 of 1,327 |
| 16Portage County, WI | 59 | 12 | 4.0 | $2.8M | +2.2% | #468 of 1,327 |
| 17Jefferson County, WI | 58 | 12 | 3.4 | $3.3M | +0.3% | #489 of 1,327 |
| 18Racine County, WI | 58 | 27 | 3.4 | $3.2M | +0.4% | #490 of 1,327 |
| 19Chippewa County, WI | 55 | 9 | 3.3 | $3.5M | +1.9% | #537 of 1,327 |
| 20Wood County, WI | 55 | 12 | 3.7 | $2.9M | −0.2% | #552 of 1,327 |
| 21St. Croix County, WI | 54 | 20 | 5.3 | $2.5M | +4.7% | #581 of 1,327 |
| 22Washington County, WI | 53 | 20 | 3.5 | $3.3M | +1.8% | #586 of 1,327 |
| 23Dodge County, WI | 52 | 10 | 2.8 | $4M | −0.3% | #606 of 1,327 |
| 24Rock County, WI | 52 | 26 | 3.9 | $2.8M | +1.7% | #623 of 1,327 |
| 25Oneida County, WI | 49 | 5 | 2.9 | $3.7M | +0.7% | #666 of 1,327 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Milwaukee County, WI | 49 | 99 | 2.5 | $3.3M | −1.5% | #673 of 1,327 |
| 27Marathon County, WI | 49 | 22 | 3.8 | $3M | +1.0% | #676 of 1,327 |
| 28Sauk County, WI | 49 | 11 | 3.9 | $2.9M | +1.3% | #679 of 1,327 |
| 29Dunn County, WI | 49 | 9 | 5.2 | $2.3M | +1.7% | #686 of 1,327 |
| 30Outagamie County, WI | 47 | 34 | 4.3 | $2.6M | +2.6% | #731 of 1,327 |
| 31La Crosse County, WI | 46 | 20 | 3.9 | $2.6M | +0.3% | #763 of 1,327 |
| 32Waushara County, WI | 43 | 5 | 4.7 | $2.5M | +2.8% | #826 of 1,327 |
| 33Fond du Lac County, WI | 41 | 19 | 4.4 | $2.5M | +0.5% | #876 of 1,327 |
| 34Vilas County, WI | 41 | 6 | 5.4 | $2M | +2.9% | #889 of 1,327 |
| 35Green County, WI | 40 | 8 | 5.1 | $2.3M | +0.5% | #908 of 1,327 |
| 36Waupaca County, WI | 39 | 10 | 4.4 | $2.6M | −0.6% | #920 of 1,327 |
| 37Marinette County, WI | 37 | 9 | 4.7 | $2.3M | +1.6% | #963 of 1,327 |
| 38Trempealeau County, WI | 36 | 7 | 5.6 | $2.2M | +1.1% | #985 of 1,327 |
| 39Jackson County, WI | 36 | 5 | 6.0 | $1.9M | −0.5% | #989 of 1,327 |
| 40Barron County, WI | 32 | 10 | 5.0 | $2.3M | −0.5% | #1,064 of 1,327 |
| 41Clark County, WI | 29 | 9 | 7.0 | $1.7M | +1.2% | #1,129 of 1,327 |
| 42Douglas County, WI | 24 | 11 | 5.7 | $1.8M | −0.8% | #1,203 of 1,327 |
| 43Grant County, WI | 24 | 19 | 9.5 | $1.2M | +0.9% | #1,209 of 1,327 |
| 44Rusk County, WI | 22 | 5 | 7.9 | $1.4M | −0.2% | #1,232 of 1,327 |
| 45Richland County, WI | 21 | 6 | 8.3 | $1.4M | −1.4% | #1,248 of 1,327 |
| Calumet County, WI | Not scored | 2 | 0.9 | $12.7M | +2.9% | |
| Shawano County, WI | Not scored | 4 | 2.3 | $4.9M | +1.7% | |
| Vernon County, WI | Not scored | 4 | 3.2 | $3.4M | +2.4% | |
| Door County, WI | Not scored | 3 | 2.0 | $5.7M | +1.6% | |
| Lincoln County, WI | Not scored | 2 | 1.6 | $7M | −0.1% | |
| Juneau County, WI | Not scored | 3 | 2.7 | $4.1M | −0.5% | |
| Iowa County, WI | Not scored | 4 | 4.0 | $3M | +1.0% | |
| Adams County, WI | Not scored | 3 | 3.2 | $3.5M | +5.2% | |
| Kewaunee County, WI | Not scored | 4 | 4.8 | $2.7M | +1.0% | |
| Taylor County, WI | Not scored | 2 | 2.5 | $4.7M | +0.9% | |
| Langlade County, WI | Not scored | 3 | 3.4 | $3M | +0.4% | |
| Green Lake County, WI | Not scored | 2 | 2.4 | $4.4M | +1.5% | |
| Sawyer County, WI | Not scored | 4 | 4.5 | $2.3M | +4.0% | |
| Lafayette County, WI | Not scored | 3 | 4.4 | $2.8M | +5.2% | |
| Burnett County, WI | Not scored | 2 | 2.8 | $4.1M | +3.9% | |
| Washburn County, WI | Not scored | 3 | 4.0 | $2.9M | +2.8% | |
| Bayfield County, WI | Not scored | 1 | 1.3 | $8.7M | +3.4% | |
| Ashland County, WI | Not scored | 2 | 2.9 | $3.5M | +1.1% | |
| Crawford County, WI | Not scored | 4 | 6.0 | $1.8M | −1.1% | |
| Marquette County, WI | Not scored | 3 | 4.3 | $2.7M | +2.1% | |
| Price County, WI | Not scored | 2 | 3.1 | $3.4M | −0.3% | |
| Buffalo County, WI | Not scored | 2 | 3.5 | $3.5M | −0.1% | |
| Forest County, WI | Not scored | 2 | 5.0 | $2.2M | +4.4% | |
| Pepin County, WI | Not scored | 2 | 6.6 | $1.9M | +2.2% | |
| Iron County, WI | Not scored | 1 | 3.2 | $3.3M | −0.3% | |
| Florence County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 collision repair and body shops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many collision repair and body shops are in Wisconsin?
Map listings as of September 2026 show 793 collision repair and body shops in Wisconsin. 105 of them (13%) are chain locations. The listings count collision repair and auto body shops. Official counts show 704 businesses with payroll classed as automotive body, paint and interior repair in 2023, down 5.2% from 2019.
How much do households in Wisconsin spend on vehicle maintenance and repairs?
About $2.6B a year, or $1,061 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 793 collision repair and body shops on map listings, it comes to $3.3M per shop. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for collision repair and body shops?
Wisconsin has 3.2 collision repair and body shops per 10,000 households, 3% above the U.S. rate of 3.1. Spending per shop is $3.3M, 8% above the U.S. figure of $3.1M. At the U.S. ratio of collision repair and body shops to household spending, Wisconsin would have about 853, against 793 on map listings. There is one business with payroll in the industry for every 3,522 households, against one for every 3,689 across the U.S. The official count fell 5.2% from 2019 to 2023, against −0.8% for the U.S.
Which market in Wisconsin has the highest market score for collision repair and body shops?
Among 15 scored metro areas in or partly in Wisconsin, the Madison metro area scores highest, at 79 (high). Among 13 scored small-town markets in or partly in Wisconsin, the Whitewater-Elkhorn area scores highest, at 87 (high). Among 45 scored counties in Wisconsin, Walworth County scores highest, at 83 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 50 for collision repair and body shops (upper middle), #25 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Collision repair and body shops in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for collision repair and body shops across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Auto repair and car care8,556 listings
- Auto repair shops5,142 listings
- Car washes and detailing829 listings
- Tire shops625 listings
- Oil change and quick lube203 listings
- Gas stations2,792 listings
- Insurance agencies3,395 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.