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Collision repair and body shops in Racine County, WI

How Racine County, WI compares with other counties and the U.S. for collision repair and body shops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 58 out of 100: Upper middle

Ranked #490 of 1,327 scored counties
#18 of 45 scored counties in Wisconsin

Listings
27
4 chain locations (15%)
Official establishments
18
−21.7% since 2019
Household spending a year
$85.3M
On vehicle maintenance and repairs · $1,061 a household
Spending per listing
$3.2M
3% above the U.S.
Listings per 10k households
3.4
10% above the U.S.
Population, 2025
198,919
+0.4% since 2020

See the collision repair and body shops around any address in Racine County

The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Racine County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Racine County spend about $85.3M a year on vehicle maintenance and repairs, or $1,061 per household, 11% above the U.S. average. That is about $3.2M of household spending for each shop on map listings, 3% above the U.S. figure of $3.1M. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops.

There are 27 collision repair and body shops on map listings in Racine County as of September 2026. 4 of them (15%) are chain locations, against 14% across the U.S. That comes to 3.4 for every 10,000 households, 10% above the U.S. rate of 3.1.

In 2023, official counts showed 18 businesses with payroll in Racine County classed as automotive body, paint and interior repair, down 21.7% from 2019. That is one for every 4,467 households, against one for every 3,689 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $100K has gone to businesses classed as automotive body, paint and interior repair in Racine County.

Population estimates put the population change in Racine County from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%). Racine County scores 58 (upper middle) on the Groundwork market score for collision repair and body shops, ranking #490 of 1,327 scored counties and #18 of 45 scored counties in Wisconsin.

How Racine County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Collision repair and body shops in Racine County, WI compared with Wisconsin and the U.S.
MeasureRacine CountyWisconsinU.S.
Listings per 10k households3.43.23.1
Spending per listing$3.2M$3.3M$3.1M
Households per official establishment4,4673,5223,689
Official establishment growth, 2019–2023−21.7%−5.2%−0.8%
Population growth, 2020–2025+0.4%+1.3%+3.1%
Spending per household on vehicle maintenance and repairs$1,061$1,061$958
Median household income$78,096$77,485$80,734
Groundwork market score5850

Official counts and lending

Businesses

Official establishments, 2019 to 2023
23 → 18−21.7% over the period
Employees, 2023
128
Annual payroll, 2023
$7.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
274 chain locations
Listings at the U.S. rate for this spending
28The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$100K

SBA-backed loans to businesses classed as automotive body, paint and interior repair in Racine County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Racine County

Population, 2025 estimate
198,919+0.4% since 2020
Households
80,406
Median age
41.8
Homes lived in by their owners
71%
Vehicles per household
1.8
Land area
333 sq. mi.
People per square mile
594
Median household income
$78,096+27.3% vs. 2015–2019, before inflation
Average household income
$99,261
Median home value
$251,400
Jobs located here
75,599
Daytime population
171,951Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Racine County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.

Or open the report at the center of Racine County. Signed out, you see a blurred preview; on an account, each report is one action.

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Collision repair and body shops across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for collision repair and body shops, numbered among those based in Wisconsin, with Racine County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for collision repair and body shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Walworth County, WI8392.1$5.7M+0.8%#40 of 1,327
2Dane County, WI81471.9$5.3M+4.9%#60 of 1,327
3Pierce County, WI7653.2$4.1M+3.1%#122 of 1,327
4Oconto County, WI7253.0$4.2M+2.9%#175 of 1,327
5Manitowoc County, WI7082.3$4.8M+0.4%#210 of 1,327
6Kenosha County, WI66172.5$4.4M−0.4%#292 of 1,327
7Winnebago County, WI66172.3$4.4M+1.4%#293 of 1,327
8Ozaukee County, WI66102.6$4.3M+3.0%#294 of 1,327
9Columbia County, WI6462.5$4.9M−0.7%#328 of 1,327
10Brown County, WI64312.8$3.8M+2.6%#336 of 1,327
18Racine County, WI58273.4$3.2M+0.4%#490 of 1,327

Other business types in Racine County

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many collision repair and body shops are in Racine County, WI?

As of September 2026, map listings count 27 collision repair and body shops in Racine County. 4 of them (15%) are chain locations. The listings count collision repair and auto body shops. Official counts show 18 businesses with payroll classed as automotive body, paint and interior repair in 2023, down 21.7% from 2019.

How much do households in Racine County, WI spend on vehicle maintenance and repairs?

About $85.3M a year, or $1,061 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 27 collision repair and body shops on map listings, it comes to $3.2M per shop. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade. It is estimated from the incomes of the 80,406 households in Racine County and national spending patterns by income.

How does Racine County, WI compare with the U.S. for collision repair and body shops?

Racine County has 3.4 collision repair and body shops per 10,000 households, 10% above the U.S. rate of 3.1. Spending per shop is $3.2M, 3% above the U.S. figure of $3.1M. At the U.S. ratio of collision repair and body shops to household spending, Racine County would have about 28, against 27 on map listings. There is one business with payroll in the industry for every 4,467 households, against one for every 3,689 across the U.S. The official count fell 21.7% from 2019 to 2023, against −0.8% for the U.S.

How fast is Racine County, WI growing?

Population estimates put Racine County at 198,919 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 80,406 households. Median household income in Racine County is $78,096, 3% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Racine County scores 58 for collision repair and body shops (upper middle), #490 of 1,327 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Racine County. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for collision repair and body shops · All 56 business types in Racine County

Screening a site or an acquisition in Racine County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.