Groundwork

Auto · Small-town market · Wisconsin

Collision repair and body shops in the Marinette, WI-MI area

The collision repair and body shops in the Marinette, WI-MI area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #214 of 387 scored small-town markets
#10 of 12 scored small-town markets based in Wisconsin

Listings
12
1 chain location (8%)
Official establishments
11
Businesses with payroll, 2023
Household spending a year
$31.4M
On vehicle maintenance and repairs · $1,069 a household
Spending per listing
$2.6M
15% below the U.S.
Listings per 10k households
4.1
32% above the U.S.
Population, 2025
65,515
+0.3% since 2020

See the collision repair and body shops around any address in the Marinette area

The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marinette area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on vehicle maintenance and repairs in the Marinette area comes to about $31.4M a year: $1,069 per household, 12% above the U.S. average. That works out to $2.6M per shop, 15% below the U.S. figure of $3.1M. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops.

The Marinette area has 12 collision repair and body shops on map listings as of September 2026. One of them (8%) is a chain location, against 14% across the U.S. That is 4.1 per 10,000 households, 32% above the U.S. rate of 3.1.

Official counts show 11 businesses with payroll classed as automotive body, paint and interior repair in the Marinette area in 2023. That is one for every 2,674 households, against one for every 3,689 across the U.S.

Population estimates put the population change in the Marinette area from 2020 to 2025 at +0.3%, slower than the U.S. (+3.1%). For collision repair and body shops, the Marinette area has a Groundwork market score of 47 (lower middle): #214 of 387 scored small-town markets and #10 of 12 scored small-town markets based in Wisconsin.

How the Marinette area compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Collision repair and body shops in Marinette, WI-MI area compared with Wisconsin and the U.S.
MeasureMarinette areaWisconsinU.S.
Listings per 10k households4.13.23.1
Spending per listing$2.6M$3.3M$3.1M
Households per official establishment2,6743,5223,689
Official establishment growth, 2019–2023n/a−5.2%−0.8%
Population growth, 2020–2025+0.3%+1.3%+3.1%
Spending per household on vehicle maintenance and repairs$1,069$1,061$958
Median household income$61,417$77,485$80,734
Groundwork market score4750

Official counts and lending

Businesses

Official establishments, 2019 to 2023
11
Employees, 2023
42
Annual payroll, 2023
$2.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
121 chain location
Listings at the U.S. rate for this spending
10The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as automotive body, paint and interior repair in the Marinette area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Marinette area

Population, 2025 estimate
65,515+0.3% since 2020
Households
29,412
Median age
48.1
Homes lived in by their owners
81%
Vehicles per household
1.9
Land area
2,444 sq. mi.
People per square mile
27
Median household income
$61,417+25.5% vs. 2015–2019, before inflation
Average household income
$77,102
Median home value
$156,600
Jobs located here
24,213
Daytime population
62,754Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Marinette area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.

Or open the report at the center of the Marinette area. Signed out, you see a blurred preview; on an account, each report is one action.

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Collision repair and body shops across Wisconsin

Every Wisconsin market ranked →

The highest-scoring small-town markets in Wisconsin for collision repair and body shops, numbered among those based in Wisconsin, with the Marinette area marked.

Top small-town markets in Wisconsin

Small-town markets in Wisconsin ranked for collision repair and body shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Whitewater-Elkhorn, WI8792.1$5.7M+0.8%#5 of 387
2Manitowoc, WI7482.3$4.8M+0.4%#42 of 387
3Stevens Point-Plover, WI68124.0$2.8M+2.2%#68 of 387
4Sparta, WI6663.3$3.4M+0.6%#79 of 387
5Watertown-Fort Atkinson, WI65123.4$3.3M+0.3%#89 of 387
6Wisconsin Rapids-Marshfield, WI62123.7$2.9M−0.2%#109 of 387
7Baraboo, WI58113.9$2.9M+1.3%#128 of 387
8Beaver Dam, WI57102.8$4M−0.3%#134 of 387
9Menomonie, WI5595.2$2.3M+1.7%#155 of 387
10Marinette, WI-MI47124.1$2.6M+0.3%#214 of 387

Other business types in the Marinette area

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many collision repair and body shops are in the Marinette, WI-MI area?

Map listings as of September 2026 show 12 collision repair and body shops in the Marinette area. One of them (8%) is a chain location. The listings count collision repair and auto body shops. Official counts show 11 businesses with payroll classed as automotive body, paint and interior repair in 2023.

How much do households in the Marinette, WI-MI area spend on vehicle maintenance and repairs?

About $31.4M a year, or $1,069 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 12 collision repair and body shops on map listings, it comes to $2.6M per shop. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade. It is estimated from the incomes of the 29,412 households in the Marinette area and national spending patterns by income.

How does the Marinette, WI-MI area compare with the U.S. for collision repair and body shops?

The Marinette area has 4.1 collision repair and body shops per 10,000 households, 32% above the U.S. rate of 3.1. Spending per shop is $2.6M, 15% below the U.S. figure of $3.1M. At the U.S. ratio of collision repair and body shops to household spending, the Marinette area would have about 10, against 12 on map listings. There is one business with payroll in the industry for every 2,674 households, against one for every 3,689 across the U.S.

How fast is the Marinette, WI-MI area growing?

Population estimates put the Marinette area at 65,515 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 29,412 households. Median household income in the Marinette area is $61,417, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marinette area scores 47 for collision repair and body shops (lower middle), #214 of 387 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Marinette area. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for collision repair and body shops · All 56 business types in the Marinette area

Screening a site or an acquisition in the Marinette area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Marinette area. Signed out, you see a blurred preview; on an account, each report is one action.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.