Market rankings · Wisconsin

Auto repair shops in Wisconsin

Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for auto repair shops, with competitor counts and household spending for each.

Listings: 5,142; 781 chain locations (15%)
Official establishments: 2,786; −1.4% since 2019
Household spending a year: $2.6B; On vehicle maintenance and repairs
Listings per 10k households: 20.7; 4% below the U.S.
Spending per listing: $511K; 15% above the U.S.
Rank among states: #20 of 51; Market score 58 · Upper middle

A site report maps the auto repair shops on map listings around any address in Wisconsin by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Wisconsin has 5,142 auto repair shops on map listings as of September 2026. 781 of them (15%) are chain locations, against 16% across the U.S. That is 20.7 per 10,000 households, 4% below the U.S. rate of 21.5.

Household spending on vehicle maintenance and repairs in Wisconsin comes to about $2.6B a year: $1,061 per household, 11% above the U.S. average. That works out to $511K per shop, 15% above the U.S. figure of $445K. The spending figure covers all vehicle maintenance and repairs, not only auto repair shops.

In 2023, official counts showed 2,786 businesses with payroll in Wisconsin classed as mechanical, body and glass repair, down 1.4% from 2019. That is one for every 890 households, against one for every 955 across the U.S. Across the U.S., the count rose 2.1% over the same years. Since fiscal 2022, 138 SBA-backed loans worth $63.7M have gone to businesses classed as mechanical, body and glass repair in Wisconsin.

Among the 50 states and DC, Wisconsin ranks #20 for auto repair shops, with a Groundwork market score of 58 (upper middle). Of the 15 scored metro areas in or partly in Wisconsin, the Madison metro area scores highest (77). Of the 14 scored small-town markets in or partly in Wisconsin, the Shawano area scores highest (80).

Every market in Wisconsin for auto repair shops

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Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Wisconsin, ranked for auto repair shops by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Madison, WI	77	535	17.7	$575K	+4.1%	#22 of 387
Minneapolis-St. Paul-Bloomington, MN-WI	72	2,531	17.1	$636K	+2.6%	#48 of 387
2Green Bay, WI	67	278	20.4	$537K	+2.5%	#72 of 387
3Oshkosh-Neenah, WI	64	128	17.6	$590K	+1.4%	#87 of 387
4Kenosha, WI	62	146	21.2	$518K	−0.4%	#98 of 387
5Appleton, WI	57	223	22.4	$508K	+2.7%	#141 of 387
6Wausau, WI	55	122	21.1	$535K	+1.0%	#154 of 387
7Fond du Lac, WI	55	90	20.8	$524K	+0.5%	#155 of 387
8Milwaukee-Waukesha, WI	55	1,224	18.6	$517K	0.0%	#156 of 387
9Racine-Mount Pleasant, WI	53	168	20.9	$508K	+0.4%	#174 of 387
10Sheboygan, WI	53	102	20.5	$507K	0.0%	#176 of 387
11Janesville-Beloit, WI	50	155	23.1	$469K	+1.7%	#201 of 387
12La Crosse-Onalaska, WI-MN	49	154	21.4	$493K	+0.4%	#207 of 387
13Eau Claire, WI	47	179	24.9	$442K	+2.6%	#229 of 387
Duluth, MN-WI	45	277	23.0	$469K	+0.2%	#247 of 387

Small-town markets

Small-town markets reaching Wisconsin, ranked for auto repair shops by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Shawano, WI	80	38	20.4	$557K	+1.4%	#23 of 538
2Whitewater-Elkhorn, WI	77	79	18.3	$648K	+0.8%	#29 of 538
3Sparta, WI	76	37	20.2	$545K	+0.6%	#34 of 538
4Stevens Point-Plover, WI	75	57	19.2	$591K	+2.2%	#43 of 538
5Marinette, WI-MI	65	58	19.7	$542K	+0.3%	#107 of 538
6Manitowoc, WI	63	75	21.3	$510K	+0.4%	#131 of 538
7Menomonie, WI	63	43	24.7	$478K	+1.7%	#134 of 538
8Baraboo, WI	62	65	23.2	$488K	+1.3%	#147 of 538
9Watertown-Fort Atkinson, WI	60	84	24.1	$468K	+0.3%	#168 of 538
10Beaver Dam, WI	57	92	25.6	$439K	−0.3%	#198 of 538
11Wisconsin Rapids-Marshfield, WI	47	79	24.5	$439K	−0.2%	#309 of 538
12Platteville, WI	36	67	33.6	$332K	+0.9%	#414 of 538
13Rice Lake, WI	34	68	34.1	$336K	−0.5%	#431 of 538
Iron Mountain, MI-WI	24	48	34.0	$291K	+0.4%	#490 of 538

Counties

Counties in Wisconsin, ranked for auto repair shops by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Bayfield County, WI	88	6	8.1	$1.5M	+3.4%	#32 of 2,378
2Adams County, WI	83	12	12.6	$881K	+5.2%	#68 of 2,378
3Pierce County, WI	82	27	17.0	$764K	+3.1%	#77 of 2,378
4Calumet County, WI	77	29	13.6	$876K	+2.9%	#163 of 2,378
5Oconto County, WI	77	30	17.8	$706K	+2.9%	#167 of 2,378
6Dane County, WI	75	412	16.4	$601K	+4.9%	#214 of 2,378
7Walworth County, WI	69	79	18.3	$648K	+0.8%	#365 of 2,378
8Shawano County, WI	69	38	22.0	$517K	+1.7%	#384 of 2,378
9Iowa County, WI	68	17	16.8	$703K	+1.0%	#405 of 2,378
10Monroe County, WI	68	37	20.2	$545K	+0.6%	#426 of 2,378
11Ozaukee County, WI	67	64	16.7	$677K	+3.0%	#449 of 2,378
12Waukesha County, WI	67	326	19.3	$606K	+2.4%	#455 of 2,378
13Portage County, WI	67	57	19.2	$591K	+2.2%	#457 of 2,378
14Door County, WI	67	29	19.4	$590K	+1.6%	#458 of 2,378
15Crawford County, WI	67	13	19.4	$551K	−1.1%	#465 of 2,378
16Vilas County, WI	66	26	23.3	$455K	+2.9%	#513 of 2,378
17Kewaunee County, WI	64	15	17.9	$725K	+1.0%	#545 of 2,378
18Sawyer County, WI	64	16	18.2	$565K	+4.0%	#561 of 2,378
19Burnett County, WI	63	14	19.5	$591K	+3.9%	#599 of 2,378
20Buffalo County, WI	63	13	22.7	$532K	−0.1%	#611 of 2,378
21Brown County, WI	63	233	21.0	$503K	+2.6%	#616 of 2,378
22Green Lake County, WI	62	13	15.7	$683K	+1.5%	#640 of 2,378
23Winnebago County, WI	62	128	17.6	$590K	+1.4%	#644 of 2,378
24Lafayette County, WI	60	16	23.7	$518K	+5.2%	#726 of 2,378
25Kenosha County, WI	60	146	21.2	$518K	−0.4%	#727 of 2,378

Show all 72 counties

Counties in Wisconsin, ranked for auto repair shops by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26St. Croix County, WI	60	102	27.2	$483K	+4.7%	#732 of 2,378
27Polk County, WI	58	45	23.0	$538K	+1.7%	#800 of 2,378
28Columbia County, WI	56	52	21.5	$567K	−0.7%	#889 of 2,378
29Fond du Lac County, WI	56	90	20.8	$524K	+0.5%	#895 of 2,378
30Marathon County, WI	55	122	21.1	$535K	+1.0%	#939 of 2,378
31Manitowoc County, WI	55	75	21.3	$510K	+0.4%	#943 of 2,378
32Sheboygan County, WI	55	102	20.5	$507K	0.0%	#947 of 2,378
33Racine County, WI	54	168	20.9	$508K	+0.4%	#997 of 2,378
34Sauk County, WI	54	65	23.2	$488K	+1.3%	#1,004 of 2,378
35Dunn County, WI	54	43	24.7	$478K	+1.7%	#1,007 of 2,378
36Rock County, WI	54	155	23.1	$469K	+1.7%	#1,009 of 2,378
37Eau Claire County, WI	54	102	22.8	$465K	+3.0%	#1,010 of 2,378
38Waushara County, WI	54	29	27.4	$431K	+2.8%	#1,021 of 2,378
39Marinette County, WI	53	44	23.1	$476K	+1.6%	#1,056 of 2,378
40Jefferson County, WI	53	84	24.1	$468K	+0.3%	#1,058 of 2,378
41La Crosse County, WI	52	108	21.0	$486K	+0.3%	#1,095 of 2,378
42Washington County, WI	52	137	24.0	$479K	+1.8%	#1,098 of 2,378
43Outagamie County, WI	52	194	24.8	$453K	+2.6%	#1,109 of 2,378
44Vernon County, WI	51	31	25.0	$440K	+2.4%	#1,150 of 2,378
45Lincoln County, WI	50	28	21.9	$497K	−0.1%	#1,174 of 2,378
46Dodge County, WI	49	92	25.6	$439K	−0.3%	#1,235 of 2,378
47Washburn County, WI	49	20	26.4	$432K	+2.8%	#1,236 of 2,378
48Douglas County, WI	48	36	18.8	$562K	−0.8%	#1,262 of 2,378
49Chippewa County, WI	48	77	28.4	$412K	+1.9%	#1,297 of 2,378
50Marquette County, WI	48	20	28.6	$404K	+2.1%	#1,302 of 2,378
51Clark County, WI	47	32	24.9	$468K	+1.2%	#1,325 of 2,378
52Taylor County, WI	47	21	26.1	$452K	+0.9%	#1,327 of 2,378
53Milwaukee County, WI	46	697	17.8	$467K	−1.5%	#1,375 of 2,378
54Waupaca County, WI	46	57	25.3	$459K	−0.6%	#1,378 of 2,378
55Price County, WI	44	13	19.9	$531K	−0.3%	#1,460 of 2,378
56Ashland County, WI	44	16	23.4	$437K	+1.1%	#1,474 of 2,378
57Trempealeau County, WI	43	36	28.7	$420K	+1.1%	#1,523 of 2,378
58Jackson County, WI	43	23	27.8	$414K	−0.5%	#1,524 of 2,378
59Langlade County, WI	42	18	20.3	$494K	+0.4%	#1,542 of 2,378
60Juneau County, WI	42	27	24.6	$454K	−0.5%	#1,549 of 2,378
61Wood County, WI	41	79	24.5	$439K	−0.2%	#1,586 of 2,378
62Oneida County, WI	40	43	24.6	$426K	+0.7%	#1,648 of 2,378
63Rusk County, WI	40	18	28.3	$385K	−0.2%	#1,666 of 2,378
64Green County, WI	33	54	34.2	$345K	+0.5%	#1,921 of 2,378
65Richland County, WI	31	23	31.7	$353K	−1.4%	#1,987 of 2,378
66Grant County, WI	31	67	33.6	$332K	+0.9%	#1,992 of 2,378
67Barron County, WI	30	68	34.1	$336K	−0.5%	#2,025 of 2,378
Forest County, WI	Not scored	13	32.5	$333K	+4.4%
Pepin County, WI	Not scored	8	26.3	$477K	+2.2%
Iron County, WI	Not scored	6	19.3	$558K	−0.3%
Florence County, WI	Not scored	6	27.3	$416K	+4.0%
Menominee County, WI	Not scored	0	0.0	n/a	−1.4%

Markets with fewer than 5 auto repair shops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many auto repair shops are in Wisconsin?

Map listings as of September 2026 show 5,142 auto repair shops in Wisconsin. 781 of them (15%) are chain locations. The listings count general, specialty, body and glass repair shops. Official counts show 2,786 businesses with payroll classed as mechanical, body and glass repair in 2023, down 1.4% from 2019. Another 3,824 one-person businesses have no payroll, by official counts.

How much do households in Wisconsin spend on vehicle maintenance and repairs?

About $2.6B a year, or $1,061 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 5,142 auto repair shops on map listings, it comes to $511K per shop. That spending covers all vehicle maintenance and repairs, which auto repair shops share with other businesses in the trade. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.

How does Wisconsin compare with the U.S. for auto repair shops?

Wisconsin has 20.7 auto repair shops per 10,000 households, 4% below the U.S. rate of 21.5. Spending per shop is $511K, 15% above the U.S. figure of $445K. At the U.S. ratio of auto repair shops to household spending, Wisconsin would have about 5,914, against 5,142 on map listings. There is one business with payroll in the industry for every 890 households, against one for every 955 across the U.S. The official count fell 1.4% from 2019 to 2023, against +2.1% for the U.S.

Which market in Wisconsin has the highest market score for auto repair shops?

Among 15 scored metro areas in or partly in Wisconsin, the Madison metro area scores highest, at 77 (high). Among 14 scored small-town markets in or partly in Wisconsin, the Shawano area scores highest, at 80 (high). Among 67 scored counties in Wisconsin, Bayfield County scores highest, at 88 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 58 for auto repair shops (upper middle), #20 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wisconsin. It maps the auto repair shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Auto repair and car care8,556 listings
Collision repair and body shops793 listings
Car washes and detailing829 listings
Tire shops625 listings
Oil change and quick lube203 listings
Gas stations2,792 listings
Insurance agencies3,395 listings

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