Market rankings · Wisconsin
Oil change and quick-lube shops in Wisconsin
Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for oil change and quick-lube shops, with competitor counts and household spending for each.
- Listings
- 203
- 151 chain locations (74%)
- Official establishments
- 188
- +23.7% since 2019
- Household spending a year
- $2.6B
- On vehicle maintenance and repairs
- Listings per 10k households
- 0.8
- 14% above the U.S.
- Spending per listing
- $13M
- 6% below the U.S.
- Rank among states
- #34 of 50
- Market score 44 · Lower middle
A site report maps the oil change and quick-lube shops on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wisconsin has 203 oil change and quick-lube shops on map listings as of September 2026. 151 of them (74%) are chain locations, against 73% across the U.S. Per 10,000 households, that is 0.8, 14% above the U.S. rate of 0.7.
At $1,061 per household (11% above the U.S. average), households in Wisconsin spend about $2.6B a year on vehicle maintenance and repairs. Spread across 203 oil change and quick-lube shops, that is $13M per shop, 6% below the U.S. figure of $13.7M. The spending figure covers all vehicle maintenance and repairs, not only oil change and quick-lube shops.
In 2023, official counts showed 188 businesses with payroll in Wisconsin classed as oil change and lubrication shops, up 23.7% from 2019. That is one for every 13,189 households, against one for every 14,222 across the U.S. Across the U.S., the count rose 12.1% over the same years. Since fiscal 2022, 1 SBA-backed loan worth $60K has gone to businesses classed as oil change and lubrication shops in Wisconsin.
Among 50 states, Wisconsin ranks #34 for oil change and quick-lube shops, with a Groundwork market score of 44 (lower middle). Of the 12 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest (72). Among 13 scored counties, Racine County scores highest (64).
Every market in Wisconsin for oil change and quick-lube shops
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 72 | 84 | 0.6 | $19.2M | +2.6% | #38 of 290 |
| 1Racine-Mount Pleasant, WI | 64 | 5 | 0.6 | $17.1M | +0.4% | #68 of 290 |
| 2Madison, WI | 64 | 22 | 0.7 | $14M | +4.1% | #71 of 290 |
| 3Oshkosh-Neenah, WI | 60 | 5 | 0.7 | $15.1M | +1.4% | #93 of 290 |
| 4Kenosha, WI | 58 | 5 | 0.7 | $15.1M | −0.4% | #103 of 290 |
| 5Appleton, WI | 53 | 10 | 1.0 | $11.3M | +2.7% | #139 of 290 |
| Duluth, MN-WI | 52 | 11 | 0.9 | $11.8M | +0.2% | #145 of 290 |
| 6Wausau, WI | 49 | 6 | 1.0 | $10.9M | +1.0% | #159 of 290 |
| 7Fond du Lac, WI | 43 | 5 | 1.2 | $9.4M | +0.5% | #187 of 290 |
| 8Green Bay, WI | 40 | 16 | 1.2 | $9.3M | +2.5% | #204 of 290 |
| 9Milwaukee-Waukesha, WI | 33 | 70 | 1.1 | $9M | 0.0% | #230 of 290 |
| 10Sheboygan, WI | 31 | 6 | 1.2 | $8.6M | 0.0% | #236 of 290 |
| Eau Claire, WI | Not scored | 4 | 0.6 | $19.8M | +2.6% | |
| La Crosse-Onalaska, WI-MN | Not scored | 2 | 0.3 | $38M | +0.4% | |
| Janesville-Beloit, WI | Not scored | 3 | 0.4 | $24.2M | +1.7% |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Whitewater-Elkhorn, WI | Not scored | 2 | 0.5 | $25.6M | +0.8% | |
| Beaver Dam, WI | Not scored | 1 | 0.3 | $40.4M | −0.3% | |
| Watertown-Fort Atkinson, WI | Not scored | 5 | 1.4 | $7.9M | +0.3% | |
| Manitowoc, WI | Not scored | 3 | 0.9 | $12.7M | +0.4% | |
| Wisconsin Rapids-Marshfield, WI | Not scored | 3 | 0.9 | $11.6M | −0.2% | |
| Stevens Point-Plover, WI | Not scored | 3 | 1.0 | $11.2M | +2.2% | |
| Baraboo, WI | Not scored | 3 | 1.1 | $10.6M | +1.3% | |
| Marinette, WI-MI | Not scored | 2 | 0.7 | $15.7M | +0.3% | |
| Platteville, WI | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Rice Lake, WI | Not scored | 1 | 0.5 | $22.9M | −0.5% | |
| Sparta, WI | Not scored | 2 | 1.1 | $10.1M | +0.6% | |
| Menomonie, WI | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Shawano, WI | Not scored | 1 | 0.5 | $21.1M | +1.4% | |
| Iron Mountain, MI-WI | Not scored | 1 | 0.7 | $14M | +0.4% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Racine County, WI | 64 | 5 | 0.6 | $17.1M | +0.4% | #121 of 479 |
| 2Winnebago County, WI | 61 | 5 | 0.7 | $15.1M | +1.4% | #148 of 479 |
| 3Kenosha County, WI | 59 | 5 | 0.7 | $15.1M | −0.4% | #162 of 479 |
| 4Dane County, WI | 59 | 20 | 0.8 | $12.4M | +4.9% | #167 of 479 |
| 5Washington County, WI | 52 | 9 | 1.6 | $7.3M | +1.8% | #244 of 479 |
| 6Marathon County, WI | 49 | 6 | 1.0 | $10.9M | +1.0% | #261 of 479 |
| 7Outagamie County, WI | 44 | 9 | 1.1 | $9.8M | +2.6% | #310 of 479 |
| 8Fond du Lac County, WI | 43 | 5 | 1.2 | $9.4M | +0.5% | #318 of 479 |
| 9Milwaukee County, WI | 40 | 28 | 0.7 | $11.6M | −1.5% | #335 of 479 |
| 10Jefferson County, WI | 39 | 5 | 1.4 | $7.9M | +0.3% | #346 of 479 |
| 11Sheboygan County, WI | 35 | 6 | 1.2 | $8.6M | 0.0% | #371 of 479 |
| 12Brown County, WI | 35 | 15 | 1.4 | $7.8M | +2.6% | #372 of 479 |
| 13Waukesha County, WI | 35 | 29 | 1.7 | $6.8M | +2.4% | #374 of 479 |
| Rock County, WI | Not scored | 3 | 0.4 | $24.2M | +1.7% | |
| La Crosse County, WI | Not scored | 2 | 0.4 | $26.2M | +0.3% | |
| Eau Claire County, WI | Not scored | 2 | 0.4 | $23.7M | +3.0% | |
| Walworth County, WI | Not scored | 2 | 0.5 | $25.6M | +0.8% | |
| St. Croix County, WI | Not scored | 1 | 0.3 | $49.3M | +4.7% | |
| Ozaukee County, WI | Not scored | 4 | 1.0 | $10.8M | +3.0% | |
| Dodge County, WI | Not scored | 1 | 0.3 | $40.4M | −0.3% | |
| Manitowoc County, WI | Not scored | 3 | 0.9 | $12.7M | +0.4% | |
| Wood County, WI | Not scored | 3 | 0.9 | $11.6M | −0.2% | |
| Portage County, WI | Not scored | 3 | 1.0 | $11.2M | +2.2% | |
| Chippewa County, WI | Not scored | 2 | 0.7 | $15.9M | +1.9% | |
| Sauk County, WI | Not scored | 3 | 1.1 | $10.6M | +1.3% |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Columbia County, WI | Not scored | 2 | 0.8 | $14.7M | −0.7% | |
| Calumet County, WI | Not scored | 1 | 0.5 | $25.4M | +2.9% | |
| Grant County, WI | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Waupaca County, WI | Not scored | 2 | 0.9 | $13.1M | −0.6% | |
| Barron County, WI | Not scored | 1 | 0.5 | $22.9M | −0.5% | |
| Monroe County, WI | Not scored | 2 | 1.1 | $10.1M | +0.6% | |
| Polk County, WI | Not scored | 1 | 0.5 | $24.2M | +1.7% | |
| Dunn County, WI | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Douglas County, WI | Not scored | 3 | 1.6 | $6.7M | −0.8% | |
| Pierce County, WI | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Marinette County, WI | Not scored | 2 | 1.0 | $10.5M | +1.6% | |
| Shawano County, WI | Not scored | 1 | 0.6 | $19.6M | +1.7% | |
| Oconto County, WI | Not scored | 1 | 0.6 | $21.2M | +2.9% | |
| Oneida County, WI | Not scored | 1 | 0.6 | $18.3M | +0.7% | |
| Green County, WI | Not scored | 0 | 0.0 | n/a | +0.5% | |
| Clark County, WI | Not scored | 0 | 0.0 | n/a | +1.2% | |
| Vernon County, WI | Not scored | 0 | 0.0 | n/a | +2.4% | |
| Trempealeau County, WI | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Door County, WI | Not scored | 2 | 1.3 | $8.6M | +1.6% | |
| Lincoln County, WI | Not scored | 1 | 0.8 | $13.9M | −0.1% | |
| Juneau County, WI | Not scored | 1 | 0.9 | $12.3M | −0.5% | |
| Waushara County, WI | Not scored | 0 | 0.0 | n/a | +2.8% | |
| Iowa County, WI | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Vilas County, WI | Not scored | 1 | 0.9 | $11.8M | +2.9% | |
| Adams County, WI | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Jackson County, WI | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Kewaunee County, WI | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Taylor County, WI | Not scored | 1 | 1.2 | $9.5M | +0.9% | |
| Langlade County, WI | Not scored | 1 | 1.1 | $8.9M | +0.4% | |
| Green Lake County, WI | Not scored | 0 | 0.0 | n/a | +1.5% | |
| Sawyer County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Richland County, WI | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Lafayette County, WI | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Burnett County, WI | Not scored | 0 | 0.0 | n/a | +3.9% | |
| Washburn County, WI | Not scored | 0 | 0.0 | n/a | +2.8% | |
| Bayfield County, WI | Not scored | 0 | 0.0 | n/a | +3.4% | |
| Ashland County, WI | Not scored | 2 | 2.9 | $3.5M | +1.1% | |
| Crawford County, WI | Not scored | 0 | 0.0 | n/a | −1.1% | |
| Marquette County, WI | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Rusk County, WI | Not scored | 1 | 1.6 | $6.9M | −0.2% | |
| Price County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Buffalo County, WI | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Forest County, WI | Not scored | 0 | 0.0 | n/a | +4.4% | |
| Pepin County, WI | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Iron County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Florence County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 oil change and quick-lube shops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many oil change and quick-lube shops are in Wisconsin?
Map listings as of September 2026 show 203 oil change and quick-lube shops in Wisconsin. 151 of them (74%) are chain locations. The listings count oil change and quick-lube shops. Official counts show 188 businesses with payroll classed as oil change and lubrication shops in 2023, up 23.7% from 2019.
How much do households in Wisconsin spend on vehicle maintenance and repairs?
About $2.6B a year, or $1,061 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 203 oil change and quick-lube shops on map listings, it comes to $13M per shop. That spending covers all vehicle maintenance and repairs, which oil change and quick-lube shops share with other businesses in the trade. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for oil change and quick-lube shops?
Wisconsin has 0.8 oil change and quick-lube shops per 10,000 households, 14% above the U.S. rate of 0.7. Spending per shop is $13M, 6% below the U.S. figure of $13.7M. At the U.S. ratio of oil change and quick-lube shops to household spending, Wisconsin would have about 191, against 203 on map listings. There is one business with payroll in the industry for every 13,189 households, against one for every 14,222 across the U.S. The official count rose 23.7% from 2019 to 2023, against +12.1% for the U.S.
Which market in Wisconsin has the highest market score for oil change and quick-lube shops?
Among 12 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest, at 72 (upper middle). Among 13 scored counties in Wisconsin, Racine County scores highest, at 64 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 44 for oil change and quick-lube shops (lower middle), #34 of 50 scored states.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the oil change and quick-lube shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Oil change and quick lube in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for oil change and quick-lube shops across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Auto repair and car care8,556 listings
- Auto repair shops5,142 listings
- Collision repair and body shops793 listings
- Car washes and detailing829 listings
- Tire shops625 listings
- Gas stations2,792 listings
- Insurance agencies3,395 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.