Groundwork

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Collision repair and body shops in Shawano County, WI

Competitor counts, household spending and official business counts for collision repair and body shops in Shawano County, WI, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 4.

Listings
4
0 chain locations (0%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$19.6M
On vehicle maintenance and repairs · $1,139 a household
Spending per listing
$4.9M
59% above the U.S.
Listings per 10k households
2.3
26% below the U.S.
Population, 2025
41,560
+1.7% since 2020

See the collision repair and body shops around any address in Shawano County

The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Shawano County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 4 collision repair and body shops in Shawano County. That comes to 2.3 for every 10,000 households, 26% below the U.S. rate of 3.1.

At $1,139 per household (19% above the U.S. average), households in Shawano County spend about $19.6M a year on vehicle maintenance and repairs. That is about $4.9M of household spending for each shop on map listings, 59% above the U.S. figure of $3.1M. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade.

Official counts show 5 businesses with payroll classed as automotive body, paint and interior repair in Shawano County in 2023. That is one for every 3,449 households, against one for every 3,689 across the U.S.

Population estimates put the population change in Shawano County from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%). With 4 collision repair and body shops on map listings, Shawano County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Shawano County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Collision repair and body shops in Shawano County, WI compared with Wisconsin and the U.S.
MeasureShawano CountyWisconsinU.S.
Listings per 10k households2.33.23.1
Spending per listing$4.9M$3.3M$3.1M
Households per official establishment3,4493,5223,689
Official establishment growth, 2019–2023n/a−5.2%−0.8%
Population growth, 2020–2025+1.7%+1.3%+3.1%
Spending per household on vehicle maintenance and repairs$1,139$1,061$958
Median household income$66,479$77,485$80,734
Groundwork market scoreNot scored50

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7 → 5
Employees, 2023
25
Annual payroll, 2023
$1.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
40 chain locations
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as automotive body, paint and interior repair in Shawano County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Shawano County

Population, 2025 estimate
41,560+1.7% since 2020
Households
17,246
Median age
45.5
Homes lived in by their owners
78%
Vehicles per household
2.0
Land area
893 sq. mi.
People per square mile
46
Median household income
$66,479+17.6% vs. 2015–2019, before inflation
Average household income
$85,669
Median home value
$194,000
Jobs located here
12,350
Daytime population
32,224Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Shawano County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.

Or open the report at the center of Shawano County. Signed out, you see a blurred preview; on an account, each report is one action.

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Collision repair and body shops across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for collision repair and body shops, numbered among those based in Wisconsin, with Shawano County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for collision repair and body shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Walworth County, WI8392.1$5.7M+0.8%#40 of 1,327
2Dane County, WI81471.9$5.3M+4.9%#60 of 1,327
3Pierce County, WI7653.2$4.1M+3.1%#122 of 1,327
4Oconto County, WI7253.0$4.2M+2.9%#175 of 1,327
5Manitowoc County, WI7082.3$4.8M+0.4%#210 of 1,327
6Kenosha County, WI66172.5$4.4M−0.4%#292 of 1,327
7Winnebago County, WI66172.3$4.4M+1.4%#293 of 1,327
8Ozaukee County, WI66102.6$4.3M+3.0%#294 of 1,327
9Columbia County, WI6462.5$4.9M−0.7%#328 of 1,327
10Brown County, WI64312.8$3.8M+2.6%#336 of 1,327
Shawano County, WINot scored42.3$4.9M+1.7%

Other business types in Shawano County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many collision repair and body shops are in Shawano County, WI?

There are 4 collision repair and body shops on map listings in Shawano County as of September 2026. The listings count collision repair and auto body shops. Official counts show 5 businesses with payroll classed as automotive body, paint and interior repair in 2023.

How much do households in Shawano County, WI spend on vehicle maintenance and repairs?

About $19.6M a year, or $1,139 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). Spread across the 4 collision repair and body shops on map listings, it comes to $4.9M per shop. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops. It is estimated from the incomes of the 17,246 households in Shawano County and national spending patterns by income.

How does Shawano County, WI compare with the U.S. for collision repair and body shops?

Shawano County has 2.3 collision repair and body shops per 10,000 households, 26% below the U.S. rate of 3.1. Spending per shop is $4.9M, 59% above the U.S. figure of $3.1M. At the national ratio of collision repair and body shops to household spending, Shawano County would have about 6, against 4 on map listings. There is one business with payroll in the industry for every 3,449 households, against one for every 3,689 across the U.S.

How fast is Shawano County, WI growing?

Population estimates put Shawano County at 41,560 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 17,246 households. The median household income in Shawano County is $66,479 a year, 18% below the U.S. median of $80,734. That rose 17.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Shawano County has no market score for collision repair and body shops: the score needs at least 5 on map listings, and it has 4.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Shawano County. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for collision repair and body shops · All 56 business types in Shawano County

Screening a site or an acquisition in Shawano County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Shawano County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.