Auto · County · Wisconsin
Collision repair and body shops in Dane County, WI
The collision repair and body shops in Dane County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 81 out of 100: High
Ranked #60 of 1,327 scored counties
#2 of 45 scored counties in Wisconsin
- Listings
- 47
- 10 chain locations (21%)
- Official establishments
- 41
- −16.3% since 2019
- Household spending a year
- $247.4M
- On vehicle maintenance and repairs · $984 a household
- Spending per listing
- $5.3M
- 71% above the U.S.
- Listings per 10k households
- 1.9
- 39% below the U.S.
- Population, 2025
- 590,375
- +4.9% since 2020
See the collision repair and body shops around any address in Dane County
The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For collision repair and body shops, Dane County has a Groundwork market score of 81 (high): #60 of 1,327 scored counties and #2 of 45 scored counties in Wisconsin. That puts it in the top 10% of counties for collision repair and body shops.
Map listings as of September 2026 show 47 collision repair and body shops in Dane County. Chain locations make up 21% of them, against 14% across the U.S. Per 10,000 households, that is 1.9, 39% below the U.S. rate of 3.1.
Household spending on vehicle maintenance and repairs in Dane County comes to about $247.4M a year: $984 per household, 3% above the U.S. average. Spread across 47 collision repair and body shops, that is $5.3M per shop, 71% above the U.S. figure of $3.1M. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade.
The official count of businesses with payroll classed as automotive body, paint and interior repair in Dane County was 41 in 2023, down 16.3% from 2019. That is one for every 6,135 households, against one for every 3,689 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $234K has gone to businesses classed as automotive body, paint and interior repair in Dane County. Population estimates put the population change in Dane County from 2020 to 2025 at +4.9%, faster than the U.S. (+3.1%).
How Dane County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dane County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.9 | 3.2 | 3.1 |
| Spending per listing | $5.3M | $3.3M | $3.1M |
| Households per official establishment | 6,135 | 3,522 | 3,689 |
| Official establishment growth, 2019–2023 | −16.3% | −5.2% | −0.8% |
| Population growth, 2020–2025 | +4.9% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $984 | $1,061 | $958 |
| Median household income | $89,975 | $77,485 | $80,734 |
| Groundwork market score | 81 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 49 → 41−16.3% over the period
- Employees, 2023
- 220
- Annual payroll, 2023
- $14.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 4710 chain locations
- Listings at the U.S. rate for this spending
- 80The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $234K
SBA-backed loans to businesses classed as automotive body, paint and interior repair in Dane County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Dane County
- Population, 2025 estimate
- 590,375+4.9% since 2020
- Households
- 251,529
- Median age
- 38.0
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.7
- Land area
- 1,197 sq. mi.
- People per square mile
- 479
- Median household income
- $89,975+21.8% vs. 2015–2019, before inflation
- Average household income
- $119,712
- Median home value
- $394,800
- Jobs located here
- 369,475
- Daytime population
- 644,560Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dane County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.
Or open the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCollision repair and body shops across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for collision repair and body shops, numbered among those based in Wisconsin, with Dane County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Walworth County, WI | 83 | 9 | 2.1 | $5.7M | +0.8% | #40 of 1,327 |
| 2Dane County, WI | 81 | 47 | 1.9 | $5.3M | +4.9% | #60 of 1,327 |
| 3Pierce County, WI | 76 | 5 | 3.2 | $4.1M | +3.1% | #122 of 1,327 |
| 4Oconto County, WI | 72 | 5 | 3.0 | $4.2M | +2.9% | #175 of 1,327 |
| 5Manitowoc County, WI | 70 | 8 | 2.3 | $4.8M | +0.4% | #210 of 1,327 |
| 6Kenosha County, WI | 66 | 17 | 2.5 | $4.4M | −0.4% | #292 of 1,327 |
| 7Winnebago County, WI | 66 | 17 | 2.3 | $4.4M | +1.4% | #293 of 1,327 |
| 8Ozaukee County, WI | 66 | 10 | 2.6 | $4.3M | +3.0% | #294 of 1,327 |
| 9Columbia County, WI | 64 | 6 | 2.5 | $4.9M | −0.7% | #328 of 1,327 |
| 10Brown County, WI | 64 | 31 | 2.8 | $3.8M | +2.6% | #336 of 1,327 |
Other business types in Dane County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care77
- Auto repair shops75
- Collision repair and body shops81
- Car washes and detailing78
- Tire shops83
- Oil change and quick lube59
- Gas stations73
- Insurance agencies35
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many collision repair and body shops are in Dane County, WI?
There are 47 collision repair and body shops on map listings in Dane County as of September 2026. 10 of them (21%) are chain locations. The listings count collision repair and auto body shops. Official counts show 41 businesses with payroll classed as automotive body, paint and interior repair in 2023, down 16.3% from 2019.
How much do households in Dane County, WI spend on vehicle maintenance and repairs?
About $247.4M a year, or $984 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 47 collision repair and body shops on map listings, it comes to $5.3M per shop. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops. It is estimated from the incomes of the 251,529 households in Dane County and national spending patterns by income.
How does Dane County, WI compare with the U.S. for collision repair and body shops?
Dane County has 1.9 collision repair and body shops per 10,000 households, 39% below the U.S. rate of 3.1. Spending per shop is $5.3M, 71% above the U.S. figure of $3.1M. At the national ratio of collision repair and body shops to household spending, Dane County would have about 80, against 47 on map listings. There is one business with payroll in the industry for every 6,135 households, against one for every 3,689 across the U.S. The official count fell 16.3% from 2019 to 2023, against −0.8% for the U.S.
How fast is Dane County, WI growing?
Population estimates put Dane County at 590,375 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 251,529 households. The median household income in Dane County is $89,975 a year, 11% above the U.S. median of $80,734. That rose 21.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dane County scores 81 for collision repair and body shops (high), #60 of 1,327 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dane County. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for collision repair and body shops · All 56 business types in Dane County
Screening a site or an acquisition in Dane County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.