Auto · Small-town market · Wisconsin
Collision repair and body shops in the Stevens Point-Plover, WI area
How the Stevens Point-Plover, WI area compares with other small-town markets and the U.S. for collision repair and body shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #68 of 387 scored small-town markets
#3 of 12 scored small-town markets based in Wisconsin
- Listings
- 12
- 1 chain location (8%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $33.7M
- On vehicle maintenance and repairs · $1,136 a household
- Spending per listing
- $2.8M
- 9% below the U.S.
- Listings per 10k households
- 4.0
- 29% above the U.S.
- Population, 2025
- 71,943
- +2.2% since 2020
See the collision repair and body shops around any address in the Stevens Point-Plover area
The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Stevens Point-Plover area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 12 collision repair and body shops in the Stevens Point-Plover area. One of them (8%) is a chain location, against 14% across the U.S. That is 4.0 per 10,000 households, 29% above the U.S. rate of 3.1.
At $1,136 per household (19% above the U.S. average), households in the Stevens Point-Plover area spend about $33.7M a year on vehicle maintenance and repairs. Spread across 12 collision repair and body shops, that is $2.8M per shop, 9% below the U.S. figure of $3.1M. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade.
Official counts show 7 businesses with payroll classed as automotive body, paint and interior repair in the Stevens Point-Plover area in 2023. That is one for every 4,240 households, against one for every 3,689 across the U.S.
Population estimates put the population change in the Stevens Point-Plover area from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). For collision repair and body shops, the Stevens Point-Plover area has a Groundwork market score of 68 (upper middle): #68 of 387 scored small-town markets and #3 of 12 scored small-town markets based in Wisconsin. That puts it in the top quarter of small-town markets.
How the Stevens Point-Plover area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Stevens Point-Plover area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.0 | 3.2 | 3.1 |
| Spending per listing | $2.8M | $3.3M | $3.1M |
| Households per official establishment | 4,240 | 3,522 | 3,689 |
| Official establishment growth, 2019–2023 | n/a | −5.2% | −0.8% |
| Population growth, 2020–2025 | +2.2% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,136 | $1,061 | $958 |
| Median household income | $76,070 | $77,485 | $80,734 |
| Groundwork market score | 68 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 19
- Annual payroll, 2023
- $788K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 121 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as automotive body, paint and interior repair in the Stevens Point-Plover area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Stevens Point-Plover area
- Population, 2025 estimate
- 71,943+2.2% since 2020
- Households
- 29,679
- Median age
- 40.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 801 sq. mi.
- People per square mile
- 88
- Median household income
- $76,070+29.3% vs. 2015–2019, before inflation
- Average household income
- $94,142
- Median home value
- $243,100
- Jobs located here
- 33,759
- Daytime population
- 69,944Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Stevens Point-Plover area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.
Or open the report at the center of the Stevens Point-Plover area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCollision repair and body shops across Wisconsin
Every Wisconsin market ranked →The highest-scoring small-town markets in Wisconsin for collision repair and body shops, numbered among those based in Wisconsin, with the Stevens Point-Plover area marked.
Top small-town markets in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Whitewater-Elkhorn, WI | 87 | 9 | 2.1 | $5.7M | +0.8% | #5 of 387 |
| 2Manitowoc, WI | 74 | 8 | 2.3 | $4.8M | +0.4% | #42 of 387 |
| 3Stevens Point-Plover, WI | 68 | 12 | 4.0 | $2.8M | +2.2% | #68 of 387 |
| 4Sparta, WI | 66 | 6 | 3.3 | $3.4M | +0.6% | #79 of 387 |
| 5Watertown-Fort Atkinson, WI | 65 | 12 | 3.4 | $3.3M | +0.3% | #89 of 387 |
| 6Wisconsin Rapids-Marshfield, WI | 62 | 12 | 3.7 | $2.9M | −0.2% | #109 of 387 |
| 7Baraboo, WI | 58 | 11 | 3.9 | $2.9M | +1.3% | #128 of 387 |
| 8Beaver Dam, WI | 57 | 10 | 2.8 | $4M | −0.3% | #134 of 387 |
| 9Menomonie, WI | 55 | 9 | 5.2 | $2.3M | +1.7% | #155 of 387 |
| 10Marinette, WI-MI | 47 | 12 | 4.1 | $2.6M | +0.3% | #214 of 387 |
Other business types in the Stevens Point-Plover area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care81
- Auto repair shops75
- Collision repair and body shops68
- Car washes and detailing84
- Tire shops87
- Oil change and quick lube
- Gas stations82
- Insurance agencies41
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many collision repair and body shops are in the Stevens Point-Plover, WI area?
There are 12 collision repair and body shops on map listings in the Stevens Point-Plover area as of September 2026. One of them (8%) is a chain location. The listings count collision repair and auto body shops. Official counts show 7 businesses with payroll classed as automotive body, paint and interior repair in 2023.
How much do households in the Stevens Point-Plover, WI area spend on vehicle maintenance and repairs?
About $33.7M a year, or $1,136 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). Spread across the 12 collision repair and body shops on map listings, it comes to $2.8M per shop. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops. It is estimated from the incomes of the 29,679 households in the Stevens Point-Plover area and national spending patterns by income.
How does the Stevens Point-Plover, WI area compare with the U.S. for collision repair and body shops?
The Stevens Point-Plover area has 4.0 collision repair and body shops per 10,000 households, 29% above the U.S. rate of 3.1. Spending per shop is $2.8M, 9% below the U.S. figure of $3.1M. At the national ratio of collision repair and body shops to household spending, the Stevens Point-Plover area would have about 11, against 12 on map listings. There is one business with payroll in the industry for every 4,240 households, against one for every 3,689 across the U.S.
How fast is the Stevens Point-Plover, WI area growing?
Population estimates put the Stevens Point-Plover area at 71,943 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 29,679 households. The median household income in the Stevens Point-Plover area is $76,070 a year, 6% below the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Stevens Point-Plover area scores 68 for collision repair and body shops (upper middle), #68 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Stevens Point-Plover area. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for collision repair and body shops · All 56 business types in the Stevens Point-Plover area
Screening a site or an acquisition in the Stevens Point-Plover area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Stevens Point-Plover area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.